Podcasting is no longer just a pastime for creatives and people who enjoy talking; it has become one of the most popular content formats.
According to a Statista survey conducted in May 2022, 62% of people aged 12 and up had listened to a podcast. This means that majority of Americans are indeed familiar with the medium.
As the popularity of podcasts grows, more and more businesses are beginning to recognize the distinct advantages of launching their own podcast shows. Marketers, particularly brand and content marketers, are taking notice.
In this post, our Florida SEO marketing experts will discuss why podcasting should be included in your content marketing strategy and provide four solid examples of how you can use podcasting.
Let's get started!
Before you begin creating various types of content with your podcast, you should first understand how it can benefit your content marketing strategy.
Most forms of content, such as videos and blog posts, demand your complete focus. However, with podcasts, you can listen to an episode anywhere, even while engaging in other activities.
Did you know that more Americans listen to podcasts each week than have Netflix subscriptions? Smartphones, being the most popular platform for podcast consumption, enable this on-the-go listening.
To compete with the best radio broadcasters a decade ago, you needed expensive equipment and a cutting-edge studio. Fortunately for us, times have changed.
All you need is a good microphone and dependable recording software to get started. Sure, you can still invest in high-end equipment and a cutting-edge studio, but what's the rush? If you're new to podcasting, start small.
Compared to other content mediums, podcast engagement is exceptional—and we're not just talking about downloads.
Let's start with the fundamentals:
When you subscribe to a podcast, you will usually be notified when a new episode is available. Fresh content delivered directly to your subscribers regularly means more engagement opportunities. As a result, you will have more opportunities to promote episodes on social media that may attract new audiences.
Many podcasts are simply conversations. Reading a lengthy blog post may require intense concentration—especially if the subject matter or language is dense. We are accustomed to listening to podcast conversations; we participate in and listen to them daily.
The first step toward achieving brand loyalty is to engage your audience. As previously stated, an astounding 28% of podcast listeners spend an average of 11.2 hours per week listening.
In addition, the community you build around your podcast can serve as a channel for obtaining business leads and connections. When directing people to your brand's campaign, use catchy calls-to-action (CTA). These CTAs can include signing up on the brand's website, subscribing to your content, or taking part in a survey.
Prospective customers will respond to the CTA. Following up with these listeners is critical to converting them into successful business relationships.
Now that you understand how podcasts can benefit your content marketing strategy. Here are four steps our SEO marketing team in Florida suggests you take with your podcasts to feed your content creation strategy:
Podcasting is a low-key form of media. Recording your podcasts requires no graphics, photos, or design templates to help you sound more professional. Thus, planning is essential.
You'll need to strike a balance between preparation and candid conversation for each episode. You need to prepare your podcast's overall structure and a few descriptions such as:
This provides legitimacy and a solid foundation for future growth.
The best thing about podcasts is that they are straightforward to make. Do you have a smartphone? Great! You have everything you need for production already.
Wait… "I thought you said the goal of podcasts was for people to consume content on the go. And now you're telling me I have to write it down as well?"
Yes, we are!
The main objective of podcast transcription is to convert an audio recording to text so that the content can be searched, shared, and marketed. Audio content is beneficial to the listener, but it doesn't do much to your search engine rankings.
Transcribing can be a pain when you pay for expensive services that make your content sound like a loose translation of the English language. But it doesn't have to be!
When you look at some blogs, you'll notice that they have an extensive collection of podcasts turned transcriptions turned blog posts. Converting audio content to text improves SEO and strengthens the link between your podcast and your blog, and vice versa.
Any podcast episode can be converted into a blog post and used to drive traffic to Google. You can even create multiple blog posts from a single podcast episode if your podcast episode covers various topics. This allows you to cover more Google search terms.
If you record a valuable podcast, transcribe it, and write a blog about it, you'll doubtless find some interesting, shareable quotes. This is great news, because a lot of people love sharing motivational quotes!
Create images with gut-punching or rock-their-world quotes to share on social media. Quote images can even be used in marketing campaigns, providing you with content for your website or paid ads.
Content marketing is no longer just about writing blog posts. A well-rounded content marketing strategy should include a variety of mediums for engaging your audience and building brand loyalty.
People are listening to more audio content than ever before. That means now is the time to capitalize on this trend to meet your audience wherever they are.
Allow our SEO marketing experts at Digital Resource in Florida to help you create multiple content formats from your first podcast episode once you've finished recording it.
Contact us today to learn how we have helped businesses convert their target audience into actual sales.