According to a 2019 study, 86.5 percent of people listen to podcasts, and 55.6 percent have made a purchase based on a podcast ad.
This means that podcasts are here to stay. Have you ever considered starting your own? If so, here's what our experts at digital marketing in Miami think you should know before getting started.
Like any other type of content, podcasting can help you reach out to new audiences for your business by bringing people together. Audience members will get emotionally invested in a podcast that they enjoy listening to regularly.
Along with developing leads, podcasters can also share news about a business. Integrating web recordings into your marketing strategy will undoubtedly benefit your company by increasing brand awareness among your target market.
In this sense, your podcast serves as an advertisement for your company, increasing sales and revenue.
It is best to use the appropriate technology for your podcast. The goal here is to sound like you're on a radio show, so using a dynamic microphone will help a lot.
But what makes one microphone better suited to podcasting than another? It all boils down to four factors:
Because unnecessary noise is removed, your listeners will be more attentive to what you have to say about your products.
There are a ton of different recording softwares out there. You'll want to find one that is easy to use.
Luckily, podcasting technology has advanced such that you’ll get a lot of good features regardless of the software you pick. Most of the podcasting software is web-based, so you are not going to worry about losing your files. This means your files can’t get corrupted, and the files recorded are of high quality.
It is critical to plan out the content of your podcast ahead of time. Having a clear podcast outline is exceptionally beneficial because it can ensure you get all the material you need when you start editing the audio. It also ensures that your guests' time and effort are not squandered.
Another essential tip would be to avoid open-ended and time-limited questions if you want to communicate the value of your products effectively.
The goal is to provide your listeners with a good audio experience, which is where editing your podcast comes in.
You should ensure that your volume is leveled. You don't want your podcast's volume to be inconsistent because it will irritate your listeners and cause them to stop listening to your content.
Because of the low volume, the beautiful content you worked so hard to create may be lost.
This is also where you can experiment with the cool features of your recording software. You can apply cool effects to your podcast, remove echoes, equalize your audio, and cut out any unnecessary parts.
A podcast allows you to be spontaneous and authentic, but an edited version sounds more credible and professional, which can help you convert your listeners into customers.
Now that you've finished your podcast, it's time for the rest of the world to hear it. There are numerous platforms where people can listen to podcasts, but three, in particular, stand out:
You want your podcast to be inviting, so make a title and description that will stand out before uploading it to wherever you want your podcast to be.
You also want to make sure to provide as much information about your content as possible. You never know what it is about your podcast that might catch someone’s fancy.
When you're finished, upload it to your preferred platforms, and you're done! Your podcast is now available for the entire world to listen to.
Podcasting helps you build your brand and create personal connections with potential leads. When people hear your voice on a podcast, you become more recognizable, receptive, and trustworthy.
This is generally beneficial in attracting new clients and improving relationships with existing ones.
Aside from that, podcasts can help increase site content and traffic. From an SEO perspective, it’s important to add new content to your site regularly. This shows Google that you’re still in business, while also increasing the number of keywords you can target.
Once you've gotten the hang of it, creating a podcast can be both satisfying and enjoyable.
However, for some, starting a podcast can be daunting, overwhelming, and perplexing. Podcasting can take a lot of time and effort, but you'll be well on your way to where you want your business to be once you get help.
Do you want to be a successful podcaster to help your company grow?
At Digital Resource, our experts in digital marketing in Miami can help you achieve your objectives. We are a digital marketing firm that aims to increase the exposure of your company to generate more leads and sales.
Contact us today for a free consultation.