Have you heard about YouTube’s latest feature called Search Insights?
It’s a feature that allows content creators to see what their target audience and channel viewers have been searching for on YouTube for the last 28 days.
You can use it to discover what topics your audience is interested in and if there are any “content gaps” for a particular search term. This way, you can create more relevant videos that your ideal viewers want or are looking for but can’t find any results.
If you’re in the process of content planning and are wondering what types of videos your viewers want from you, this new feature is definitely the solution.
Knowing which topics to focus on provides you the opportunity to produce more content that’s tailored to your audience’s interests, and, in the process, optimize your YouTube channel for search.
In this article, we are going to give you some tips on how you can use Search Insights to boost your SEO in Fort Lauderdale and increase your visibility for search!
Without any more delays, let’s get started.
Many businesses are fighting for the top positions on the search engine results pages, which means you’re going to have to get creative to remain competitive.
You want to diversify your approach by using long-tail keywords instead of the usual phrases most people use when looking stuff up online.
Although long-tail keywords tend to generate lesser search volume compared to generic ones, they have less competition. In other words, you have better chances of ranking on top.
Additionally, people who are closer to a point of purchase also use more specific key terms.
The point is, using the right long-tail keywords boosts your ranking for search and attracts high-quality leads to your YouTube channel.
How exactly can you do that?
Once you know what keywords to use and the topics you need to cover on your channel, you may now start making content that fulfills your audience’s search intent.
However, it's not enough to publish high-quality content that matches your customers' intent. You should also tell them that by including your keywords in your video titles.
The most usual types of search intent are:
For example, if you want to educate people about your specific product, then consider making a product review. In the title of the video, include your product’s name and the term “product review”. Some of you might say that this is common sense, but a lot of creators actually fail to do this, leading their videos to end up at the bottom of the search results.
Using the right keywords that are optimized for SEO in Fort Lauderdale in your video title will not only boost your ranking on SERPs, but also on YouTube search results.
Although YouTube didn’t mention that a video’s file name is one of its ranking factors when it comes to showing your video in the search results, we believe that it does help YouTube and search engines figure out what your video is about.
If your file name matches your video title, and at the same time, you also include your keywords in your tags, YouTube will find it easier to understand the subject of your video and can better serve it in the search results.
Before you upload a video on YouTube, optimize its file name first to boost its visibility.
Along with your file name, video title, and tags, YouTube also uses your description to determine the relevance of your video content to a query.
YouTube recommends that you incorporate your keywords at the beginning of your description - ideally in the first sentence. However, make sure that your keywords blend in with your sentence naturally to prevent it from looking spammy.
Optimize the length of your description by limiting it up to 200 words only. Although your word count is limited, you should keep your description as useful as possible. It should tell a user the summary of what they can expect from watching your video.
By writing well-optimized descriptions about the context and topic of your videos, you can boost their ranking and visibility in YouTube search - including in suggested videos.
Hashtags play a crucial role in helping YouTube and search engines determine your videos' relevance to certain queries.
They're also great to use with trending content, such as challenges, upcoming events, or a trending influencer or celebrity. Using relevant hashtags helps ensure that users looking for videos about the trending topic will find your content too.
There are two things you want to take note of when using hashtags:
Subtitles and closed captions are necessary because they help communicate video dialogue for viewers who either can’t understand the video language or those who can’t hear the audio.
Subtitles and closed captions offer many benefits. Aside from the fact that it provides a more inclusive experience, putting transcripts in your videos also help:
Both subtitles and closed captions also allow search engines to “read” through your video, just like it would with blogs. As a result, search engines can now identify the subject of your video and its context so they can index and serve them in front of the right users.
Your thumbnails can either grab people's attention or drive them away. That's why you must customize them according to what your target audience will most likely respond to.
Using highly engaging visuals that give your audience a hint of what’s going to happen in your video or how it will benefit them results in higher watch time and better click-through rate, which can positively influence your ranking on YouTube.
For the best outcome, apply the following best practices:
Some people like to use advanced options when searching for a particular video on YouTube, as it helps filter out irrelevant content and show videos only from their selected categories.
So that your videos show up when users do use this advanced setting, you must contextualize your video with categories.
When uploading your videos, YouTube will show you a variety of category options. Pick one that suits your video.
If you want to drive more users to your channel or encourage them to watch another one of your videos, you need to tastefully include a CTA in the middle or at the end of your video.
This helps increase your watch time, drive more people to your channel, and boost audience retention, which is great for your rankings! You can also use it to get them to visit your website and even convert.
Here are some powerful CTAs to include in your next video:
Search Insights is a great tool you can use to improve the value your videos provide to their viewers.
The more consistent you are at delivering high-quality content, filling content gaps, and discussing the right topics, the more people are going to watch your videos, share them online, and recommend you to people they know.
By doing keyword research and using them in your video title, file name, description, and hashtags, as well as including closed captions and subtitles, customizing your thumbnails, and inserting a compelling CTA, you can boost your visibility for search and skyrocket your YouTube channel to success.
At Digital Resource, we can help your YouTube channel gain traction through effective SEO in Fort Lauderdale tactics. Our team of SEO specialists and social media marketing experts can help you build a strong content strategy that will not only drive more clicks, but also grow a community of loyal viewers on your channel.
Want to skyrocket your YouTube channel to success? Contact us today to get started!