Christmas is just around the corner, which means now is the best time to start planning your holiday marketing campaign and optimize your garage door company’s website for holiday SEO!
Taking a proactive approach toward marketing your products and services for the holidays can drive more sales and revenue during this festive season.
In this article, we will discuss the nine most effective holiday marketing strategies for garage door companies to inspire your campaigns.
Many garage door companies consider the winter season as an offseason mostly because people think it's best to do home improvements during the spring or summer.
But what they don't know is that it's beneficial to replace or spruce up their garage doors during wintertime.
Make sure to communicate the need to use your products and services during winter effectively to customers with the following holiday marketing tactics:
Your customers may not need a brand-new garage door during the winter, but they may need maintenance services or security solutions to get their garage ready for guests or protect their home from any break-ins while they’re away on a holiday.
Consider launching holiday services or even products that you know your customers will most likely need during this time of the year. These may include garage-friendly Christmas and Halloween decor, a smart security system, garage door deep cleaning services, repairs, and many more.
Offering timely products and services is an effective way of increasing your sales during this season.
Help spread holiday cheer and get people in the mood to shop and splurge by offering various deals throughout the weeks leading to Christmas.
It could be putting a huge discount on your slow-moving items, bundling services together to get your customers to use more, and giving away freebies to win them over.
The options are endless when it comes to promoting your products and services during the Christmas season. However, not all deals are created the same. Some promos work while others don’t. It is why it’s so important to figure out what’s important to your target customers so you can come up with deals they can’t resist!
For example, offer a free garage door inspection and health checkup during the holiday season. It’s a great way to attract homeowners who are experiencing problems with their garage doors.
You can then use this opportunity to offer them repair and replacement services. And, if decide to just get a new garage door from you, offer them free parts replacement and other Christmas freebies.
Christmas is all about giving and spreading joy. Make your previous and current customers feel valued by sending them Christmas gifts.
It could be a small box filled with company Christmas merch and holiday goodies like chocolate and candies. Don’t forget to include a heartfelt hand-written note!
A small gesture like this can put a smile on your customers' faces and keep your garage door company top of mind.
Other ways you can provide additional value to customers and entice them to use your services are offering free quotes and installation, giving away loyalty cards, and many more.
Christmas time is the best time to stay active across all your social media platforms.
People are always on the lookout for the best deals and new products or services to try out during the holiday season. Take advantage of this by being highly visible in front of your target audience on social media, get them in the holiday spirit with your visuals, and engage them with fun, valuable content throughout the entire month!
Here are some ideas on what you should be posting on your social media accounts this holiday season:
A great way to promote your garage door products and services during this time is to do a social media Christmas countdown. Feature one product or service each day and tell your customers a fun fact they didn’t know.
You also want to post about your holiday sales and promos to let customers know about exciting deals and discounts they can get.
However, you don’t want to sound like you’re always trying to get your customers to buy. This is why it’s crucial to incorporate company culture posts.
Aside from your products, services, and holiday promos, give people a sneak peek into the work that goes into garage door installations.
Sharing the experiences that happen behind the scenes is how you can find common ground with your audience and make your business more relatable. This can build rapport and win customers over.
Feature your employees and introduce them to your audience. Share their story and how many years they’ve been working for you and what their specialties and responsibilities are.
Showing the faces behind your company is a great way to humanize your business and connect with your audience on a deeper level.
Use a social media scheduler to automatically post content during the holidays. This way, you can keep up with the demands of running your business during this season and enjoy the holidays with your loved ones while making sure that your presence is still active on social media.
What better way to build credibility, establish trust, and convince customers to choose you over other garage door companies than to share how happy and satisfied your customers are with your services?
Feature customer reviews, feedback, videos, and social media posts on your website and social accounts. Doing this helps boost your brand’s exposure and allow other people to understand how your audience perceives your brand.
You can also run a social media contest or giveaway to urge customers to submit photos of their beautifully installed or spruced-up garage door for the holidays or their success story with your products and services.
One of the best ways to reach your audience during this time of the year and showcase your product's full potential is to publish timely, relevant, and valuable content.
Here are some ideas on what you should be writing or making a video about:
To boost your content, make sure to optimize them for holiday SEO for garage door companies by using relevant keywords. For example, instead of using "best garage door company in Miami" consider adding holiday terms like "best garage door company in Miami Christmas deals."
Doing this will help ensure that your content appears in front of potential customers whenever they search for your products or services online during the holiday season.
Providing value to your audience is also a great way to show your expertise and authority in your field.
You’re likely not the only garage door company in your area. So, chances are, you’re selling the same garage doors as everybody else.
Differentiate yourself by focusing on providing a quality solution. Instead of glorifying the specs of your products, elaborate more on how it can improve their quality of life.
Help your customers envision themselves using your products and living the kind of lifestyle they want to achieve with them.
For example, tech savvy customers would want smart garage doors to save time and also suit their lifestyle.
A great way to show how your products solve problems is by presenting them in action. You can create a video or use imagery to show how a particular garage door can solve your target customer’s specific problems and its different features.
Anyone who visits your site should catch the holiday vibe and be able to tell that you’ve got holiday promotions going on.
Take the time to spruce up your website for Halloween, Christmas, Hanukkah, and New Year by integrating holiday elements to your website design and adding SEO for garage door company keywords.
It could be as simple as using holiday imagery on your site, covering holiday-related garage door topics and keywords in your blog posts, putting a Christmas banner on your home page featuring your holiday promos and discounts, or something more complex like updating your entire website theme.
Image from Hubspot.com
You can also take things to the next level by creating a holiday-themed interactive digital catalog or product pages. Stunning imagery captures the attention of customers. It’s also a great way to show off your products and services.
You can even embed shopping links to make it easy for customers to buy the garage door they want!
Check out this holiday catalog by ISSUU:
Consider creating an interactive catalog like the one above and link out to the relevant product page to drive customers to your site. It's also best to integrate holiday SEO for garage door companies keywords to ensure they appear in the search results for relevant queries.
During a time of intense competition, it’s not enough to simply create and publish content or develop holiday discounts. You also need to find ways to support your content and ensure it gets seen by your intended audience.
This is why paid ads are necessary. Paid ads can get you the instant results you want.
Ads allow you to re-engage with existing customers and reach out to potential clients and promote your holiday campaigns for better results.
74% of people use social media to guide their purchase decisions. Investing in paid ads this holiday season can nudge people toward buying your garage doors and using your services!
Here are some social media ad tips to drive better results:
There are countless ways you can promote your garage door business during the holidays, but these nine are our favorites!
If the Christmas season is a particularly slow month for your business, consider trying out these holiday marketing campaigns to capture new customers and boost your sales!
At Digital Resource, our SEO for garage door company experts and digital marketing specialists will work with you to create a holiday marketing plan that will help you achieve business goals before the year ends.
Want to boost your garage door sales during the holidays? Contact us today!