Email Us
Map Location

Google Ads for Restaurants: Recipe for Success

Brand Development

Wondering how to get more hungry customers through your restaurant doors? Well, grab a seat because you’re in the right place. We're about to serve some piping hot tips on how Google Ads can be the secret sauce to your restaurant's success.

Think about it: we all turn to Google to answer life’s burning questions, such as "Where’s the best sandwich in town?" or "pizza delivery near me." Indeed, the battle for diners’ attention is won and lost in the search results. And if you’re not on the front page, you might as well be cooking up a feast in the Bermuda Triangle.

Imagine a world where your restaurant shows up at the very moment someone is craving whatever’s on your menu. That’s the power of Google Ads. You’re not just throwing spaghetti at the wall to see what sticks; you’re putting your best dish front and center.

Stay tuned as our Florida internet marketing company dishes out the step-by-step recipe to spice up your digital presence and get those tables filled up. Let’s dig in!

The Appetizer: Understanding Google Ads for Restaurants

Before we dive into the main course, let’s nibble on some appetizers to whet our appetite for knowledge. Google Ads can be a bit like that fancy dish with the unpronounceable name – intimidating at first but oh-so-satisfying once you chow down.  

Essentially, Google Ads is a platform allowing you to show online ads to people searching for exactly what your restaurant offers. It's like having a flashing neon sign in the digital world that says, “Hey, over here! Try the best [your specialty] in town!”

Another reason why our Florida internet marketing company highly recommends Google Ads is that you only pay when someone takes the bait and clicks on your ad. This is known as pay-per-click (PPC) advertising, and it’s as cost-effective as buying wholesale produce instead of paying retail. Trust us, your budget is going to thank you.  

Plus, you can target the hangry (hungry + angry, in case you’re wondering) souls by location, time of day, and even the type of device they’re using. Want to reach folks searching for a brunch spot on their smartphones on a lazy Sunday morning? There's an ad setting for that.

You might think, "But my food speaks for itself. Why advertise?" Here's the deal: if no one knows about your menu, no matter how mouth-watering, those seats stay empty, and your lobster thermidor might as well be a microwaved lobster roll. That’s where Google Ads steps in and acts as your virtual maitre d’, showing folks to their table at your virtual restaurant.

The Main Course: Setting Up Your Google Ads Campaign

man working on laptop

Ready to heat things up? Let’s roll up our sleeves and get cooking with your Google Ads campaign.

Step 1: Whip Up the Perfect Campaign

First, figure out what you want to achieve with your ad campaign. Are you launching a new menu? Planning to promote a special discount day? Or perhaps you're aiming to be your area's top choice for celebrations? Whatever your goals are, they’ll dictate the type of ads you run.

Next, think about your audience. Who are they? What do they eat? When do they eat? Do they plan ahead or make spur-of-the-moment dining decisions?  

Google Ads allows you to target your campaign based on factors like location, search terms, and even the type of device being used. This makes it much easier to catch those office workers on their phones looking for a lunch spot or families searching from a desktop for “dinner places” on a Sunday afternoon.  

Step 2: Marinate Your Keywords

Keywords are like the spices in your pantry: choose the right combination, and you've got a winner. Get it wrong, and you'll be lost in the shuffle.  

Start by brainstorming every possible phrase one might use to find a restaurant like yours. Put yourself in the shoes of a customer. What would you type into Google if you were searching for a meal? For instance, if you own a pizza parlor, phrases like “pizza delivery near me” and “order pizza online” can help boost your search rankings.  

As much as possible, go for long-tail keywords. These are longer, more specific phrases that can catch people further down the decision-making funnel. We’re talking about those who are most likely ready to book a table.  

Let’s say your pizzeria’s known for its guilt-free options. A couple of long-tail keywords that could work like a charm might be "where to get fresh organic pizza in [your city]" or "best gluten-free pizza for delivery near me." These aren't just random sprinkles on the dough; they're meticulously selected toppings designed to attract the exact kind of pizza aficionado searching for your specialty.  

Step 3: Craft a Mouth-Watering Ad Copy

Here’s where your inner food critic meets your savvy marketer.  

Write ad copy that’s as irresistible as your signature dish. Use mouth-watering descriptions and highlight what makes your restaurant special – be it your unbeatable happy hour, your family secret recipe lasagna, or your locally sourced ingredients.

Don’t forget to include a clear call-to-action (CTA) to guide your audience to the next step. Whether it’s “Reserve a Table Today,” “See the Menu,” or “Order Now for 10% Off,” make sure it’s compelling enough to drive them to hit the button.

Step 4: Plate Up with Precision

arrow hits highlighted target

As mentioned earlier, Google Ads allows restaurants to target their campaigns based on certain factors. In other words, you can choose exactly who sees your ads.  

Do you want to reach the early birds for breakfast specials? Or the late-night crowd looking for a bite after hours? With ad scheduling, you can target your ads to show up at specific times of day, ensuring you’re not advertising breakfast burritos at dinner time.

Step 5: Set the Ambience with Ad Extensions

Ad extensions are like the perfect table setting – they make everything more inviting. These extra pieces of information can make your ad stand out and provide more value to potential customers.  

Location extensions, for example, show your restaurant's address right in the ad, which is perfect for attracting local foot traffic. Sitelink extensions can link directly to your menu or a page where customers can make reservations. Use these wisely to give people more reasons to choose your dining establishment over the one down the street.

Step 6: Bid Strategies to Adjust the Seasoning

Your bid strategy determines how competitive you are in the auction that decides which ads get shown. You can choose manual bidding to have full control or automated strategies where Google optimizes bids for you based on your campaign goals.  

It's pretty much like adjusting the heat on your stove. The right level can cook your dish to perfection, and the wrong setting could leave your campaign undercooked or burnt to a crisp.

Step 7: Wow Customers with Eye-Catching Visuals

If you’re using display ads, visuals are your food presentation. That’s why they need to be aesthetically pleasing and appetizing.  

High-quality images of your dishes, a glimpse of the atmosphere, or a video tour of your restaurant can make a huge difference. Remember, people eat with their eyes first, so making your first impression count is crucial.

Step 8: A/B “Taste” as You Go

Even the best chefs taste their dishes as they go. Similarly, you should always test different ad versions to see what works best. Our Florida internet marketing company often emphasizes this step to our clients.

Try different headlines, descriptions, and calls to action. See which combinations bring more customers into your restaurant and adjust accordingly. The goal is to find the secret recipe for your Google Ads success.

Step 9: Let Your Ads Simmer

Lastly, monitor the performance of your ads like you’d keep an eye on a soufflé in the oven.  

Find out what’s bringing in the food lovers and adjust your spices accordingly. Maybe certain keywords bring in more clicks, or perhaps a particular ad’s wording is winning over the dinner crowd.  

Optimization is the name of the game, and it's how you ensure your ad campaign is as successful as your most popular dish.

Get a Taste of Success with DR

restaurant owner and staff happily posing

Whipping up a successful Google Ads campaign for your restaurant is about mixing the right ingredients in just the right amounts. From the zest of precise keywords to the flavor of targeted long-tail phrases, it's a blend that promises to fill your tables and warm your ovens with a stream of eager diners.

Hungry for results? Digital Resource is your go-to kitchen for all things online marketing. Our Florida internet marketing company has the expertise and experience to spice up your online presence with numerous services like Google Ads and PPC, content creation that tells your restaurant’s story, and social media management that engages your foodie followers.

So, what are you waiting for? Reach out to us now, and let's dish out success together. Your next packed reservation list is just a click (or call) away!

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards