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Digital Marketing Jacksonville

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What is Digital Marketing?

Digital marketing Jacksonville FL is about promoting and selling products or services online through various digital channels such as social media, mobile applications, and search engines. It uses different techniques, strategies, and best practices that work together to achieve one goal. It aims to help online business owners reach more customers cost-effectively and measurably.

Why is Digital Marketing Important?

Digital marketing is essential because it generates traffic, creates awareness, and turns leads into loyal customers. It also empowers businesses to reach a global market place, make more sales, and establish their authority in their niche.

That being said, let's dive deeper into more details about the top five digital marketing strategies.

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What are the Top Five Digital Marketing Strategies?

Search Engine Optimization (SEO)

SEO is the process of optimizing your website to help you rank high on different search engine results. It ensures that the people actively looking for the products or services you offer can find you. The higher you rank, the more organic traffic goes to your site, and the higher the chances of conversion.

There are different ways to approach SEO to attract potential clients to your website. These include:

  • On-page SEO: This type of SEO focuses on optimizing individual web pages, including their content and HTML source code. Examples of on-page SEO activities are writing quality content and speeding up your website.
  • Off-page SEO: This type of SEO focuses on activities outside your website that can affect your ranking. Examples are brand mentions, blog commenting, influencer marketing, and more
  • Technical SEO: This type of SEO focuses on optimizing your website's backend for crawling and indexing. Examples of technical SEO are fixing duplicate content issues and using SSL.

At Digital Resource, our team of SEO experts goes beyond the surface of your online presence. We make sure that every aspect of your website and everything else that can affect its ranking is completely optimized. Doing this will guarantee your spot in search results for the long haul.

Content Marketing

Content marketing is all about creating and publishing high-quality content that will spark interest in your products or services. But more than that, content marketing is a way to connect with your target audience by providing them valuable information. It's also a way to build trust, establish authority in your niche, and improve conversions.

Here are the different types of content marketing:

  • Blogging focuses on producing long-form SEO-friendly blog posts or articles. By publishing original content, you demonstrate your industry expertise to your target audience.
  • Using infographics focuses on producing content in mixed visual form with text and images. It allows your readers to visualize a concept you want them to learn.
  • Having a podcast involves producing audio files that are released episodically. It's a great way to showcase your brand's personality and penetrate markets with specialty niches. It also shows a different side of your business.
  • Video Marketing is becoming increasingly popular. About 500 million hours of videos are watched on Youtube every day. Vlogging is a great way to connect with your audience on a personal level. You can also use video to add value to your customers by creating tutorials, product hacks, and more.

At Digital Resource, we offer professional internet marketing Jacksonville services to fit your business's needs. If you decide to partner with us, we can do the following for you:

  • Create engaging and relevant blogs posts
  • Producing professionally filmed videos
  • Generate brand-friendly images for web or print use

Social Media Marketing

Social media marketing involves creating and sharing curated content on social media. With the right strategies, you can build a strong online presence, connect with your audience, and generate qualified leads. Here are the different social channels you can use in social media marketing:

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • TikTok
  • YouTube

By doing the following, our team is sure to increase more traffic to your site:

  • Publishing high-quality visuals frequently
  • Optimizing each post with SEO-friendly hashtags
  • Monitoring all forms of engagement across all your social media accounts

Pay Per Click (PPC)

PPC is a type of internet advertising where advertisers pay a fee every time a web user clicks on their ad. Google Ads is one of the most common types of PPC. It features ads at the very top of its search results. Other channels that feature PPC include:

  • Paid ads on Facebook allow you to customize a video, slideshow, or image, which it will publish to your target audience's newsfeeds.
  • Twitter Ads campaigns allow you to put a series of posts or profile badge to your audience's newsfeeds.
  • Sponsored messages on LinkedIn allows you to target professionals by job title, industry, function, and more.

Our award-winning Digital Advertising team has the expertise and resources to develop successful Google Ads, Facebook Ads, and Instagram Ads for your business! We are dedicated to doing the following to guarantee a successful ad campaign:

  • Do extensive market research to determine the best plan of action
  • A dedicated account manager who will guide you through the process
  • Improved SEO, lead conversion, and positive user experience
  • 100% complete ownership of your site
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Looking for Digital Marketing Jacksonville?

Digital marketing Jacksonville can take your business to places you never thought possible! At Digital Resource, we believe every business has a limitless potential to succeed with digital marketing. Contact to unleash your business' potential!