Our West Palm Beach web design team works on a variety of different projects, but whether they’re building a whole site or working on a landing page, one thing remains consistent: they want to make sure it’s structured in a way that helps convert leads.
If readers are lingering on the wrong areas of your landing page, they might not take the action you want them to.
Click tracking helps you uncover how visitors navigate your site and how much time they spend looking at each section of your landing page.
This allows you to measure the effectiveness of your marketing campaigns and gain insights into what you can do to improve the user experience.
Wondering how you can use click tracking to create high-converting landing pages? Read on to find out!
Click tracking records how many viewers visit a site and consume its content. It also analyzes how visitors interact with a page: where they click and how much time they spend looking at each element.
These clicks (or, in the case of tablet users, taps) are called events. Downloading a file, interacting with multimedia elements, and logging into an account are all examples of events.
An event consists of the following components:
The data you collect through click tracking enables you to assess if your visitors are interested in your content, which elements they don’t find relevant, any flaws in your web design in West Palm Beach, and where you can optimize.
Click tracking data is shown through numbers, heatmaps, or session recordings.
Click tracking gives you actionable insights on how to build a better experience for your visitors and improve the effectiveness of your landing pages.
1. Discover what’s working best on your landing page.
Click tracking is one of the most effective ways to track user activity on your landing page. It shows you which elements people are clicking and which they’re ignoring.
If an element on your landing page is getting a lot of clicks from your visitors, it’s evident that it works and it’s helping you move prospects toward a conversion.
Knowing what’s working best allows you to double down on those elements and use them in your other landing pages.
2. Identify errors and areas that need improvement.
All kinds of things can go wrong with a landing page. Your marketing message may not resonate, users might not like your web design in West Palm Beach, or you may not even be able to get any versions because your CTA button is broken!
Click tracking can monitor all the failed clicks on your landing page that prevent users from converting into customers.
With this information, you can quickly make changes to generate better results, get rid of elements that are stumbling blocks in the user experience, and boost the effectiveness of your campaigns.
3. Better understand your customers.
Consumers evolve. A lot of factors, such as trends, affect their buying behavior.
It’s important to keep track of these changes so you can better understand your customers and what makes them tick.
Click tracking allows you to walk a mile in your customers’ shoes. You get to better understand what grabbed their attention. You can use this data to improve your copy and layout to provide a better user experience and help them find what they’re looking for more easily.
4. Boost conversions and increase revenue.
When you know what to change in your landing page, you can create a more compelling copy and improve your layout for a better user experience.
As a result, you get to boost your conversions and increase your revenue!
As much as possible, track everything about your users’ interaction with your landing page.
Even if you only plan on starting with tracking one action and you don’t need the rest of the data now, efficient tracking requires you to identify all the critical events you want to monitor on your landing page.
Doing this gives you a direction on how to structure your report so that you can scale it as your campaign expands.
If you have an eCommerce site, you’ll want to track sign-ups for your newsletter, checkouts, and product recommendations.
An event has three parts:
Before you begin implementation, make sure that you characterize your Event Categories, Event Labels, and Event Actions consistently and clearly.
Using clear and descriptive text allows you to organize your events in a way that doesn’t leave any room for confusion.
You might think that you should only track the macro goals or the primary objectives of your landing pages, but you must monitor the micro-conversions too!
Micro conversions give you an entire perspective of your landing page's performance and tell you more about how visitors navigate through it. This helps you determine which micro-interactions you should tweak for conversion rate optimization.
Event reports can be overwhelming. Make sure you organize your events by prioritizing those that you want to focus on improving first.
For example, you may not need to work on increasing the number of plays on your video.
It could also be that you’re concerned about revenue-related events, such as “Buy Now” or “Add to Cart,” but your web design team in West Palm Beach is concerned about site interaction and navigation.
Click tracking shouldn’t be a one-time thing. To make sure your landing pages are optimized to their fullest potential, keep collecting data and make changes as you go.
At Digital Resource, our team of digital marketing specialists and award-winning web design team in West Palm Beach will work with you to create campaigns and landing pages that will take your business to the next level!
Contact us today for better performing landing pages and well targeted campaigns!