We all know how important user experience (UX) is when it comes to the success of your website and business.
It aims to fulfill every user’s need and guide them smoothly along the buyer’s journey - from the moment they click on your site to the point where they make a purchase.
A positive user experience makes users happy, satisfied, and keeps them loyal to your product or brand.
Today, modern users are savvy about website design, particularly about the user experience. They now expect a high level of sophistication. That said, if your website design in West Palm Beach falls short of those expectations, you will lose them to your competitors.
As the bar rises higher, you may feel overwhelmed on how you can provide a well-thought-out and professionally designed website UX.
However, improving the user experience doesn’t have to be complicated. A small change, such as avoiding the following mistakes, will go a long way.
Having a user-centered design is now more crucial than ever. This means that your design decisions should focus on the needs and wants of users.
Sure, modern users love highly sophisticated websites, but certainly not at the expense of easy navigation.
It doesn’t matter if your website is one-of-a-kind. If it’s confusing to go around and they can’t easily access the information they want, they’ll still leave.
The same can be said for functional websites that lack aesthetics. Without authentic photos, interactive design elements, and creative graphics, there’s nothing to interest your visitors and make them remember you.
You want your website to strike a perfect balance between creativity and functionality. It should be visually captivating and unique, but at the same time easy to go around. Most importantly, it should be branded.
How to Fix This?
Find out who your web visitors are and study them. The more you know them, the easier it will be to create a website design in West Palm Beach that meets their expectations.
It’s best to tap into the expertise of professionals. Don’t hesitate to ask for an expert opinion from Digital Resource! We offer a free consultation.
Sometimes, in our quest to be unique, we go a little overboard with the design and arrangement of certain elements to the point that it no longer feels natural.
It’s so out of this world that the website feels totally alien! Here’s what we mean:
First of all, the image above is overwhelming. If you landed on a website like this, you wouldn’t know where to start or where to go next. Plus, the navigation isn’t located where users expect to find them.
Can you imagine how stressful it would be for someone to find their way around this kind of website?
Remember, your goal is to help users find your content and effortlessly access the information they want, not show them a way to navigate a website.
Here’s another example:
As you can see from the photo above, a good form can boost your conversions, while a bad form can scare potential customers away.
Keep in mind that you want to streamline everything, from your navigation and signups to your checkout. You want everything to be as simple and as easy as possible. If you can, simplify your processes into a one-step process for your customers. The fewer steps they need to take, the lesser chance they’ll change their minds.
How to Fix This?
Use a heatmap on your website to see where visitors usually click on your site. Through this tool, you can analyze your web visitors, identify what type of content interests them the most, find out design mistakes, optimize your website, and create a smarter web design.
Calls to action (CTA) play a significant role in a webpage, specifically in driving conversions. They serve as a signpost that lets users know what to do next and which action to take, making it easier to move them down the sales funnel.
A good CTA is compelling and convincing. A bad CTA confuses users and wastes their time. Take a look at this example:
As you can see, the CTA can be found under the “Reasons to Name a Star” category and under the “Name a Star in Any Constellation”, which kinda makes it confusing.
The first question that comes to our minds is: Are both of them offering the same service or is there a difference? If there was, wouldn’t it be better if it was stated in the description or at least indicated in the CTA?
If there’s no difference between offers, then why would they put so many CTAs?
How to Fix This?
For your CTAs to be effective, you should place them strategically. Usually, they’re placed above the fold on landing pages or at the top portion of a web page.
Below are other options to position your CTAs for the highest conversion potential:
Whether a user is viewing your site from desktop or mobile, make sure that your content renders well on their screens no matter what device they’re using.
A supersized image or content can be overwhelming and to be honest, annoying. The same goes for tiny and blurred images or content.
Although users don’t read an article word for word, but rather skim through it, you still want to make sure that it’s structured in a way that’s easy to scan. The font should be readable, and the images should be high-quality and just the right size.
Imagine if you wanted to view an image of a product on your phone but it’s almost impossible to decipher it because it’s either too large or too tiny.
The same applies to blog posts and other design elements.
How to Fix This?
Optimize your images and test your website design to see how well its content renders on both mobile and desktop.
Isn’t it annoying when you’re peacefully scrolling the web at 2:00 am and then suddenly a piece of background music or video automatically plays from one of the websites you opened?
We’re pretty certain you’ll panic and hurriedly turn the volume down on your computer or phone. We can totally relate and we bet millions of other people share the same sentiments we have on video or audio autoplay - we hate them.
Well, maybe the word “hate” is too extreme, but the point is, we don’t like them. However, we’re not saying that you should get rid of them. By all means, videos and audio can boost engagement on your page.
The best thing you can do is to give users the option to play, stop, or pause your video or audio. Giving them a choice is the right and respectful thing to do.
How to Fix This?
For sure, some people like autoplay videos and audio. However, others prefer to browse through a site in peace. So, to make both types of users happy, let them decide whether to play your video (or audio) or not.
Choosing aesthetics over functionality, wrong placement of CTA, using poor quality images, the wrong structure of content, and autoplay videos are the mistakes we often overlook but actually make a huge impact on our website design in West Palm Beach.
Provide a positive user experience to users by avoiding these five mistakes and by seeking professional help!
At Digital Resource, our award-winning team of web developers and designers can help bring your visions for your website to life while making sure that they’re optimized for SEO and create the best possible user experience for your target users.
Contact us today for a free consultation!