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5 Email Marketing Mistakes You're Making And How To Avoid Them

Content Marketing

If your email marketing campaigns aren’t getting results, chances are you're doing something wrong.

Advertisers are frequently confronted with the following dilemmas:

  • Why aren't my subscribers opening the email?
  • Why is my unsubscribe rate so high?
  • Is there something wrong with my email's content?

The most crucial step is to recognize your mistakes. Once you correct them, you can literally start seeing better results.

Digital Resource, the leading Fort Lauderdale SEO company will discuss some common mistakes made when sending marketing emails and how to avoid them in this article.

The 5 Most Common Email Marketing Mistakes

Let's take a closer look at some of the most common email marketing mistakes and how to avoid them.

1. Your Email Headline Is Weak

When you check your inboxes, you will notice that many of the emails you receive are never opened.

Did you know that more than 47% of email recipients open an email based solely on the subject line?

Surprisingly, 69% of email recipients classify emails as spam solely based on the subject line.

Marketers frequently fail to recognize that overstated subject lines are the primary reason recipients report marketing emails as spam.

Although readers avoid labeling their regular senders as spam, promising the impossible can still entice them to click the delete button.

Just take a look at these killing headlines:

sample email headlines
Photo from Avada

Here are five essential things to remember when writing a subject line:

  • Make it unique.
  • Avoid yelling at the readers by using all caps.
  • Keep a professional tone in the subject line.
  • Avoid using unnecessary words.
  • Keep it short and to the point.

Once you've considered these factors, you'll be able to create an eye-catching email headline that your subscribers won't be able to ignore.

2. You Failed to Send a Welcome Email

Let’s say a new subscriber is browsing your website and realizes the value of the information shared in your email newsletters. There’s a good chance they’ll choose to sign up!

If you intend to just put them on your newsletter list without any extra correspondence, you're making a huge mistake.

One thing that you should take note of is that welcome emails are a not-so-secret weapon for high conversion rates. They have the highest open rate at 91% and a click-through rate (27%), which is four times as much as any other type of marketing email.

This is the primary reason why welcome emails should be sent immediately following signup.

And it would be best if you used this opportunity to "wow" your email subscribers with your personality so that they can look forward to your following email or newsletter.

RELATED: 7 Welcome Email Examples for Your Next Campaign  

3. You're Sending Too Many Emails to Your Subscribers

According to studies, the average person receives 121 emails per day. Multiply this figure by 365 to get 44,165 emails per year!

With this many emails arriving in the inbox each year, it's easy to see why users eventually unsubscribe from email newsletters. The answer is very obvious: they lack time to read all the messages.

If you send too many emails to your customers, they will almost certainly unsubscribe.

On the other hand, your customers are going to want to hear from you sometimes. They find value in the information you provide, which is why they subscribed in the first place!  

During signup, you can ask your subscribers about their preferences and how frequently they want to receive your emails. It is best not to abuse their trust by sending too many emails or using all your emails as sales pitches.

4. You're Not Considering Mobile Readers

According to research, more than 70% of Americans check their emails on their smartphones. This data alone demonstrates the importance of designing your email messages for mobile readers.

Potential customers may be irritated if an email message is not optimized for mobile devices.

The likelihood is that they will unsubscribe or stop looking at the messages in the future.

To avoid this, make sure that your email messages are mobile-friendly at all times.

Although advertisers cannot wholly control poor network quality or older devices, they can plan layouts that allow most of their readers to view the content more appropriately.

RELATED: 7 Essential Tips to Creating Mobile-Friendly Emails

5. You're Missing A CTA Button

A call to action, also known as a CTA, is a written directive used in marketing campaigns. It encourages website visitors to take the desired action. A call to action can take various forms:

  • Text link
  • Button
  • A plain text with no link

Examples include "Buy Now" and "Download Now." However, a CTA can be longer, such as "Subscribe today so you never miss a post." The options are limitless.

Photo from Mailer Lite

So, when you’re sending emails to customers, ensure that they serve their intended purpose. Don't hesitate to state your intentions clearly.

Take note, however, of the following:

  • Make sure your inbox isn't clogged with too many CTA buttons.
  • It should be bold enough to catch the reader's attention.
  • Check that the action can be completed with a few mouse clicks.
RELATED: Avoid These 7 Mistakes When Making Your Calls to Action

Avoid Email Marketing Mistakes With Digital Resource

Not all mistakes are harmful because you can frequently learn from them. Monitor your email analytics and determine what works best. Avoiding these five common email marketing mistakes can help your business thrive in this increasingly digital environment.

At Digital Resource, we understand that your business means everything to you, and you don't want to make any mistakes. We are confident in our ability to provide exceptional results by accelerating your company's growth, generating more leads, and increasing revenue.  

You can relax knowing you're working with a highly skilled and dependable team. Our primary goal is to ensure that your Fort Lauderdale business grows and prospers. We want to see you rise to the top of Google's search results page and generate a flood of leads.

Learn more about Digital Resource's digital marketing services and get a free consultation today!

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