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A Look at 7 New Types of Content Coming in 2023

Content Marketing

As cliche as it may sound, "content" is king in digital marketing and will continue to be so because it is the first thing users see. However, for the past few years, the main issue for every digital marketer has been making the most of their content.  

Yes, creating high-quality content takes a significant amount of time. That is why, if you want to make the most out of your content in 2023, you should read this guide compiled by our Miami digital marketing experts.

Without further ado, here are seven new content types to look forward to in 2023:

1. Augmented Reality (AR) In Action

sample Instagram filters
Photo from Social Head

People are constantly looking for something entertaining and interactive to do on their social media platforms. Instagram and Snapchat have seen much success in this arena.

These two social media platforms keep their users entertained by providing access to various stickers and filters. This is what people mean when they talk about augmented reality (AR) in action.

Augmented reality (AR) is the addition of sound, visual elements, or other sensory stimuli to a real-life environment. In a nutshell, it combines real and virtual content.

However, how exactly do augmented reality applications help content marketers?

Think about making interactive advertisements. This allows customers to see the products clearly and even try them out.

Machines and technology have progressed to the point where this is now feasible, and it will be to a company's advantage to provide a genuine experience to customers.

2. Ebooks and Whitepapers

Ebooks and whitepapers are fantastic ways to demonstrate that you have an in-depth understanding of the products and services you offer. Both types of content can be used as a lead magnet to bring in additional customers.

A typical ebook either focuses on a single topic or provides a high-level overview of a service or product. In contrast, whitepapers are longer, more in-depth pieces of content typically found in academic or research settings.

In addition to being a lead magnet, using both content types are a great way to show off your skills at converting visitors into buyers by giving them confidence in your trustworthiness.

Building trust with users also helps to establish authority.

RELATED: How to Build Brand Authority with Content Marketing?

3. Influencer Marketing Content

TikTok influencer content
Photo from Tribe Group

More and more people can now get a head start in life thanks to the internet. When the creator of the content in question already has a sizable fan base, it doesn't take much for that content to go viral.

Some entrepreneurs and businesses are already doing it. But by 2023, it's expected to have gained widespread adoption.

In fact, an 'influencers feature' was just added to the popular short-form creation platform TikTok.

TikTok influencer marketing enables brands to collaborate with popular creators through the platform's built-in search functionality. The app's massive user base makes advertising on the platform a no-brainer.

4. Shoppable Video Ads

The influence of video has also grown among internet users—mainly as a source of information and entertainment. As a result, advertisements are increasingly focusing on this video format to promote goods and services.

You may have noticed that some of the videos you watch on Facebook already contain advertisements.

Expect it to continue in 2023.

Long-form videos with advertisements will be more profitable because viewers will not spend as much time searching for products they see in the video.

This form of marketing also targets first-time buyers. NBC Universal's chief marketing officer, Josh Feldman, says that consumers are encouraged to keep watching this content while shopping.

5. Podcast Content

woman recording a podcast

Undoubtedly, podcasting has become a huge success this year, and next year should see even more growth. It offers an alternative method of advertising a company's products or services, which is excellent for connecting with potential customers on a more personal level.

Consider using this one-of-a-kind content as your new format in 2023, particularly if you want to explain and discuss complex topics. While doing so, you can also give your audience a more personal experience by inviting them to participate in the discussions.

Want to know more about podcasting? Our Miami-based digital marketing team has broken it down into five easy steps so you can get started right away.

6. Chatbots

Because people's attention spans are getting shorter and shorter, they prefer quick solutions to all problems. And because of that, they demand portability in every aspect of their lives, including the act of inquiry.

Chatbots are the answer to this!

With chatbots, customers can have an instant answer to their queries regarding the product and services.

One study found that due to the instantaneous nature of chatbot responses, 68% of users favored them. This implies that you should have them if they want your customers to stick around on your website.

In case you were wondering, chatbots are entirely automated. They were created to streamline the information-gathering process, saving the user and owner time.

7. SEO Content

Search engine optimization (SEO) is widely used in websites and pages and is growing in popularity. Its goal is to make it easy for users to locate a page or website in search engines.

In addition, SEO can be used to increase your content's visibility in search engine results pages (SERPs). This has led to the development of SEO-focused content.

How is it possible?

When creating SEO content, keep these four points in mind:

  • Keyword Research: Look for keywords that are relevant to your content. The use of keywords will aid in the generation of traffic.
  • Keyword Optimization: Understanding where and how to use keywords in SEO content is critical for improving user searchability.
  • Content Organization: Users should be able to understand your content if it is presented understandably quickly. This will encourage them to complete the reading and consumption of the content.
  • Content Promotion: Promoting your content on other social media platforms is the most effective way to boost SEO for it. This will increase traffic because your content will link to other social media platforms.

Are You Ready to Use These New Content Types?

Content creation is critical to the development and growth of your brand. Because of all the work, it can be pretty tricky at times. As a result, you can always hire a digital marketing agency to help you with your life and business.

Our Miami digital marketing experts at Digital Resource will work with you to create the best and most valuable content for your company.

You can schedule a free consultation to learn more about our digital services and let us help you achieve your business objectives!

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