5 Global Trends Impacting Digital Marketing

In this ever-changing world we live in, one of the things your company can do to stay competitive is to keep up with global trends impacting digital marketing.  

While it can be tempting to stick with tried-and-tested strategies your company has done over the years, you also want to keep up with trends and with what your customers are interested in.  

Doing so will help set your business apart and keep you in the know about your industry, which in turn will help you appeal to your target audience and sell your products.  

In this article, we will share with you the five global trends that will impact digital marketing in 2023 to help you stay up-to-date on trends and inform your internet marketing strategy in Miami this year.  

5 Global Trends That Will Impact Marketing Your Business in 2023

1. Advancement in Transformative Technologies

In 2023, transformative technologies such as the internet of things (IoT), artificial intelligence (AI), virtual and augmented reality (AR/VR), blockchain, 5G, and cloud computing will further advance.  

There will be more innovations and developments for these technologies, and what’s even more exciting is that they will no longer exist in isolation.  

In 2023, expect to see transformational digital technologies merge to provide new solutions for augmented working, business decision-making, automation of manual tasks, hybrid and remote working, and many more.  

The goal is to bring organizations and businesses closer to a point where they’re able to complete routinary and mundane tasks in the most efficient way possible by combining these technologies to create an “intelligent” system and processes that support each other.  

To prepare for this, your businesses need to use the right technology throughout your processes, especially in internet marketing in Miami and customer service.  

Adopting an omnichannel approach will result in more effective sales, marketing, and excellent customer service that is more aligned with the needs and wants of your customers.  

You can also use these technologies to streamline your manufacturing process and create more efficient supply chains.  

2. Buying Trends and Driven By Conscious Consumers

Over the years, we have seen how sustainability has almost become a “trend” where corporations display their concern for protecting the environment.  

However, with more and more younger generations occupying the largest part of the consumer market, it's not enough that you simply say that you practice sustainable methods.  

You need to show it and act on your devotion to appeal to their empathetic desire to create a better world.  

This 2023, show your audience how you’re making a difference in the world through sustainable business practices. It can be as simple as switching your packaging to a more environmentally friendly one or something more complex like changing your manufacturing process or donating to NGOs.  

You want to get as creative as possible when proving that to consumers, especially because you’re not the only one looking to appeal to conscious consumers.  

Investors also prefer businesses with environmental and social credentials. This means that when choosing who to do business with, investors consider ecological impact and sustainability as major factors.  

Make sure to put your ESG processes or environmental, social, and governance processes at the center of your internet marketing strategy in Miami.  

You want to start measuring the impact your business has on society and the environment. You also want to be more transparent and accountable for your actions through reporting.  

To help you achieve this, you need to have a business plan with clear goals and a timespan of how you can reduce any negative impacts your current business practices have.  

3. Source Locally and Domestically

Experts say that in 2023, inflation and subdued economic growth will continue. As a result, many industries will still experience supply chain issues.  

Analysts also proclaim that a recession is likely to hit the U.S. by the end of 2022, conceivably lasting for the entirety of 2023.  

To combat this and stay afloat, you need to map out your entire supply chain and identify any inflation risks. This way, you can build measures to deal with shortages, rising logistical costs, and volatile marketing pricing of commodities.  

You can mitigate these risks by looking for alternative suppliers in your local area or domestically. If possible, be more self-reliant.  

Sourcing locally or domestically allows you to get around supply and waiting time issues. This can be a significant differentiator during this time and put your business ahead of your competitors.  

Assure your customers that their goods will not be delayed due to issues. This will help win them over and keep them loyal to your business.  

4. Immersive Customer Experience

Immersive experiences make customers step into a universe where their imagination comes to life. It’s a future-proof way to interact with your customers.  

Immersive experiences take various forms and create different degrees of customer immersion. For example, you can use AR visualization to create 3D catalogs and interactive product demos to make them more appealing to customers.  

Experts claim that the metaverse is the “next level” of the internet, where you can interact with brands and fellow users through immersive technology, including VR and 3D environments.  

Think of shops where you can browse and virtually try on clothes, accessories, jewelry, makeup, and many more. You can also gamify your business and create a line of virtual products where avatars can buy and wear them.  

There are different kinds of immersions that can be created:

• Tactical immersion – Happens when a user touches an object and they feel an artificial vibration that uniquely amplifies their experience.  
• Sight immersion – Integrates both AR and VR to showcase a product's features. It creates a strong engagement point and a memorable experience for consumers, which strengthens brand recall.  

• Narrative immersion – Narrates a compelling origin story, which allows consumers to dive deeper into a product. It uses lifelike sounds and visuals to take people on a journey.  

5. The Way Consumers Want to Experience Influencer Marketing is Changing

Influencer marketing will remain to be one of the most powerful internet marketing tools in Miami at your disposal this 2023. Experts predict that by 2025, the channel will reach an all-time high with investments totaling $24 billion.  

However, the way consumers want to experience influencer marketing is changing. Here are some tips to keep in mind.  

• Don’t push consumerism during a time when the cost of living rises for the average consumer. Reframe your content from a more economically friendly perspective. Highlight practical features and other characteristics that reflect durability. For example, how to wear a dress seven ways.  

• Work with an influencer who offers greater specificity when it comes to the kind of content they share. For example, if you're a fashion brand you may want to work with an influencer whose content they share is all about sustainable or budget fashion. This makes your brand even more relevant to your target audience and maximizes your reach.  
• Feature influencer-generated content on your website, emails,  brand-owned events, and across other channels to maximize your investments.  

If you can’t afford to work with an influencer, don’t be afraid to tap into micro-influencers in your area. They might even be a better choice for your business since their audience is within your community.  

Take Your Internet Marketing in Miami to The Next Level this 2023!

Now that you know the top 5 global trends that will impact digital marketing in 2023, you can inform your internet marketing strategy to achieve better results.  

Staying on top of trends is important to stay competitive and stay relevant to your target customers.  

At Digital Resource, our internet marketing specialists in Miami will work with you to create a custom marketing strategy that will catapult your business to success and achieve goals.  

Want to get more leads and boost your sales this 2023? Contact us today to get started!

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