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Here Are 6 Reasons Why You're Not Ranking in Search Results

Search Optimization

"I've done everything I can to optimize my website, yet it still doesn't appear in Google's search results. So, what should I do now?"

"Could somebody out there possibly help me?"

Does this sound like you? Well then, allow our Miami SEO team to help you.

Getting your website to rank on the first page of Google is easier said than done. But, don’t fret just yet because Digital Resource is here to the rescue. We're here to explain the six reasons why you're not ranking and how you may break free from this dilemma.

Without further ado, let's dive in!

6 Reasons Why You're Not Ranking in Search Results 

Reason #1: You Lack Original Content

Your content is your ticket to Google's search engine, as well as a way for you to convince potential clients to do business with you. It's a double-edged sword.

If you have duplicate content on your website, Google's bots will mark it as a red flag. Due to duplicate content, ranking scores are split, causing such pages to rank mediocrely.

You don't want this to happen because it will drastically affect your website's chances of ranking well.

The Solution:

The solution is very straightforward: Change your content into something original, convincing, valuable, natural, instructive, and entertaining. You have to create content that adds value to the readers' lives. Fresh content entices Google's bots, and your website will eventually appear in search results.

Reason #2: Not Publishing Content Regularly

Consistent efforts are required to rank higher in Google's search results.

When was the last time you updated your blog? Do you have a set timeline for publishing content?

Google favors information that is current and well-informed.

If you are not consistently developing and releasing good content, Google will ignore your website and focus on those that have engaging content.

The Solution:

"time for new content" button in a keyboard

If you don't have any content to publish, you should make one as soon as possible. According to Google, the more content you have on your website, the better. It’s really that easy!

Start by creating a marketing calendar. Then, make a plan and devote all of your time and energy to developing helpful content for your area.

If you continue to publish more content regularly, outcomes will be visible right away.

Reason #3: You Don't Use Social Media for Business

There is a distinction between being present on social media and being active on social media.

Many businesses consider social media to be a platform for publishing sponsored advertisements and get results. However, the actual value of social media comes from engagement, which Google interprets as social signals.

Believe it or not, these social signals influence Google's decision to rank websites higher in search results.

The Solution:

people using different devices to access social media

Make use of social media!

Have you added any new content? Use social media to get the word out.

Participate in Facebook activities. Start sending out tweets. Use Instagram to your advantage by sharing funny images of your work.

There is a lot more to social media than you might imagine. Start putting it to good use!

Reason #4: Your Website Has Not Been Indexed

Do you have any idea on what this indexing stuff is?

This signifies that Google is unaware of your website since you have not permitted Google bots to crawl it.

As a result, even if you type the name of your website into Google, you will not be able to find it.

The Solution:

Request that Google index your website by following these steps:

  1. Navigate to the Google Search Console
  1. Check if there are any crawl errors
  1. Select the Fetch option
  1. And, in a minute, you'll be given a choice to request indexing

Once completed, Google's bots will be able to crawl your website, increasing your chances of ranking!

Reason #5: Your Website Is Not Mobile-Friendly

Keep in mind that having a mobile business app and having a mobile-friendly website is not the same thing.

Google places a high emphasis on mobile-friendly websites. You may be doing everything correctly, yet failing to have a mobile-friendly website could invalidate all of your efforts.

If you do not have a mobile-friendly website, Google will most likely not consider ranking it.

The Solution:

responsive web design format in different devices

Verify whether your website is mobile-friendly or not. There are numerous tools available on the market that can assist you in this regard.

Here are some mobile-friendly testing tools you can use:

  • Google Developers Mobile-Friendly Test tool
  • Google – Page Speed Insights
  • RankWatch
  • W3C Mobile Checker
  • Varvy Mobile SEO

If your website isn’t optimized for mobile, it's time to improve the design and switch to a website that works equally well on all mobile devices.

Reason #6: You're Not a Google Business User

Few individuals believe that registering your company on Google Business can genuinely help your Miami SEO efforts.

The reality is, it’s actually one of the most uncomplicated and most cost-free ways to boost your search engine optimization efforts. This is because Google wants businesses to be smart enough to take the shortest path to produce relevant search results.

The Solution:

Google My Business homepage in mobile phone

Register your company on Google Business once you finish reading this post!

Here’s how:

  1. Simply navigate to the Google My Business Home Page.
  1. Click the Start Now button.
  1. Continue through the processes until you reach the finish and your account is operational.

It's just that simple!

Bonus (Reason #7):

Aside from all of this, factors such as your website's speed can affect your site’s ranking in Google. Google penalizes websites that are generally too slow.

In reality, Google gives more weight to websites that load quickly because Google wants consumers to have quick access to relevant information.

You should keep an eye on your website's loading time as well. After all, you don't want your website to be penalized for something as minor as website loading speed, do you?

Speed Up Your Website Rank with Digital Resource

There you have it — all the various reasons why your website was unsuitable for Google. Get started with making changes to your website and watch how things will then begin to improve.

We understand how important it is to select the best Miami SEO partner for you.

At Digital Resource, we know that your company is everything to you, and you don't want to make any mistakes.  

We are confident in our capacity to offer outstanding results by accelerating your company's growth, generating more leads, and increasing revenue for you. You'll have peace of mind knowing you're working with a highly skilled and dependable team.

Learn more about our Miami SEO services at Digital Resource and contact us today for a free consultation!

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