Being seen as relevant by Google is one of the biggest challenges online businesses face today. Everyone wants to place first in the platform’s search results pages, knowing that Google controls more than 90% of the search traffic in the country alone.
This is where SEO comes in.
Search engine optimization plays a major role in improving your search engine ranking, and it’s not just on Google. The more optimized your website is, the higher your chances are of ranking well.
A lot of SEO is dependent on how well the content is. There are many practices SEO specialists and writers apply to set up content so that it gets an impressive ranking, like using the right keywords and building links.
While it’s these SEO experts, writers, and other marketing team members who usually manage the search optimization strategy, web designers also have a responsibility here - crafting an intuitive UX (user experience design) and attractive UI (user interface design).
That’s right. Your website’s design, format, and code will affect how your pages perform in search.
As an SEO and web design West Palm Beach company with years of experience, we know very well how companies can increase their visibility online by having a solid website design. That said, we’re here to help make things easier for you.
In this post, we’ll be showing you ways on how you can improve SEO through the power of web design. We’ll look at six best practices that strike the perfect balance between design and SEO.
Google is always looking for relevant content not found anywhere else on the Internet. It ranks the relevance of each site based on the content it contains.
What does this tell you?
Simply put, each page of your site should be completely different not just from any other website, but also from the rest of your own website’s pages. Otherwise, you’ll be dealing with duplicate content, and you definitely don’t want that.
Publishing any content that appears somewhere else on the Web will put you at risk of being ignored by search engine bots. The algorithm will need to search for content that distinguishes your site from everyone else.
For this reason, you should make all of your content as unique as you can. This will assure you that your site will be free of obstructions. At the same time, your design standards will support your SEO efforts.
Also, be careful of the wording you use in your snippets. If you’re planning to include snippets to drive your audience to follow a link, avoid repeating any information contained on other pages within your site. You might get penalized for duplicate content.
There are two reasons why you should take page structure seriously: For scannability and readability.
With a well-structured page, both your visitors and Google will quickly determine what the page is all about. And, because it’s easy on the eyes, your visitors won’t mind reading the page all the way through, instead of just skimming through it.
Use header tags whenever necessary. Headers aren’t just for adding a larger and stylized piece of text, but they can actually help you create a sense of hierarchy on the page.
In fact, Google bots use these tags to get a summary of the post. Header tags help them identify whether the content is organized properly and if the subject has been unpacked based on other high-ranking pages that discuss the same topic.
Next, you have to consider the user experience. When it comes to longer pages, you can use header tags to establish clear breaks in the text and signal readers when there’s an incoming shift in the topic (or you’re moving into a sub-topic).
Header tags also enable people who use screen readers to get a high-level summary of the page before they can proceed to the entire content.
Aside from using header tags, you can structure your page effectively using these tips:
A website with well-built navigation can make a difference in two SEO-related matters:
First, Google bots will have trouble figuring out whether your site deserves a great ranking if they can’t find your pages or see how they all tie together. Second, your visitors will likely leave your site the minute they realize it’s so hard to navigate around.
So, how do you solve these problems? Provide a clear view of your site’s information architecture AND keep your menu simple and predictable.
Follow these steps when designing your navigation and sitemap:
If this seems a bit too complicated for you, you can always hire a team of experts from a leading web design in West Palm Beach to work with you.
As you’re already aware, pairing your content with high-quality content and design can improve your site’s visibility and search ranking. Why not take a step further? Simply add metadata to your content.
Though you won’t be in charge of writing most of your metadata, you’ll be the one to implement it. So, it’s critical to understand what to include.
Before we provide you the general metadata guidelines, however, you should know the two components of metadata that show up in Google search results - the title tag and meta description.
Think of the title tag as the H1 tag of the page. It appears as the title for the web page in search results. Title tags should only have a maximum of 60 characters.
As for the meta description, it’s what accompanies the title tag in the search results. You’ll see it just below the title. You should keep it under 160 characters.
For your metadata to actually boost your SEO, keep these three things in mind:
It’s also worth noting that all images on your page should come with alt text, which basically describes what’s happening on each photo. Don’t forget to include the focus keyword on the primary image.
So, why bother using alt tags? Here’s why:
Another tactic web designers use to boost their SEO rankings is by using plain text links to link between web pages, with the target keywords in the anchor text.
Google Analytics is a must-have for web designers and SEO specialists alike.
As you might already know, this free analytics software package gives you a range of critical data about your website, as well as its performance in search engines.
Features like Goal Tracking, Event Tracking, Intelligence, and bounce rates can give you a clear idea of which keywords, traffic sources, and search engines are producing leads or sales. You can use these data to learn how you can improve your site over time.
If you’re not confident about your skills in using web design to improve SEO, we’ll be happy to give you a hand.
At Digital Resource, we are committed to helping our clients reach their business goals through digital marketing, and yes, that includes web design. We’ve worked with companies of all sizes and industries across the United States, and so far, we’ve gotten nothing but positive feedback from them.
If you’re interested to learn more about our services, feel free to book a consultation today.