Content creation doesn’t have to be complicated. If you’re anxious about your content to-do list every day, it’s because your current content creation system is not working for you.
See, creating content doesn’t have to feel like you’re running a race. It should simply be a relay.
When you do it like a marathon or a sprint, wherein you have to decide on a topic, create an outline, write a draft, and edit all at once, you’re left exhausted day after day. Not to mention that you work for hours and yet, you’re only able to produce subpar content.
So, how exactly can you create a new piece of high-quality content that's optimized for SEO in West Palm Beach when you don’t have much time?
We recommend that you divide your content creation into smaller tasks. Instead of rushing through the process of coming up with a piece, you'll take it one task at a time. Work on each task with a well-rested brain, fresh eyes, and full of energy. Then, take breaks in between.
If you want to know more in detail about how this content creation system works, then scroll down to see more.
For sure, creating content isn’t your only task at hand - and you’re not alone! Most marketers, business owners, and content writers are juggling several tasks at a time, so we totally understand that there’s a need for a system anybody can customize to their lives.
You can do this over four days or you can decide to break down your content creation process into four tasks, depending on what works best for your schedule or your goals.
Without any more delays, let’s get started:
Trying to tackle everything in one go isn't always the smartest or the most efficient way to get things done. It can leave you exhausted and often in a rush to tick things off on your list. So, what you're going to do is to break your content project into smaller tasks by following these steps:
Decide whether to tackle each task one day at a time or one task at a time throughout your day.
You might wonder “Who spends four whole days trying to complete a single piece of content?”
We’re not saying that those tasks are all that you’re going to do throughout the week. We know that you’ve got other tasks too. What we’re trying to do here is insert content creation into your busy schedule, while making sure that you end up with high-quality content.
When you divide your content creation project into smaller chunks and taking a rest in between, it'll be easier to turn your writing process into a habit you follow.
Research is so important because it ensures that you're not serving up content that was created out of speculations. It's also necessary for fact checks and to maintain the quality of information you provide your audience.
Here are some tips on how to conduct research:
1. Use the Advanced Search option on Google to look for reputable sources. You can’t just pick any sources to cite in your content. Choose sources that are reliable and, as much as possible, from leaders and experts in your industry.
When using the Advanced Search option on Google, here are some settings you can tweak to further filter out the results you want to get:
Last updated: You can use this to find results that have recently been updated and filter out old content that may no longer be relevant today.
Site domain: Use .edu or .gov to find government or educational sources
URL: You can tweak this setting to make sure that only websites containing your search query will appear
Usage rights: Find images that have license information added to them
Specific phrases: Use quotation marks to find the specific phrase you’re looking for
News: Find articles and other forms of news publications online that are reliable
Maps: Find businesses or locations relevant to your search
2. Write down your article’s structure. You can simply write “title”, “subtitle”, conclusions, or however you want to format your piece. This will serve as a guide when you do your research and make sure that you won't fall into the bottomless pit of doing research.
Here are some tips when creating your article’s structure:
3. Research with your audience in mind. What does your audience want to know? From what angle do they want to learn about this certain topic?
After you've done your research, take a break.
Now that you’ve done your research, it’s time to make your content structure or the backbone of your content.
Since you’ve already created a draft during research, in this stage, you want to finalize three things:
Because you’ve done your research, deciding on the final topic of your content, its headline, and subtopics will be much easier. Make sure that your title, subheadings, and bullet points are of the correct font size and style, and bolded. They will act as signposts, making it even easier for you to fill your content with information, ideas, and insights.
Once you’ve done finalizing, give your brain time to think about what you’re going to write without actually working on it.
After doing some research and giving your content some thought, you already have ideas and insights in your mind you want to write and share with your audience.
Now is the moment to unleash it!
Write your heart out. Don’t mind the grammar, sentence structure, or punctuations. You’ll have time to worry about them during the editing stage.
Here’s how to build your content structure with information:
Remember, avoid editing as you're writing. Doing so prevents your creative juices from flowing and disturbs you from being "at the moment". After you've built you're content, it's time to take a break and recharge.
With a well-rested brain, fresh eyes, and full of energy, it’s time to edit your content!
You’ll tackle four things during the editing stage:
Publish it and spread it online. Get your content in front of those who need it the most - your target audience and customers.
To promote your content successfully, here’s what you need to do:
That’s it! Over time, you’ll get used to this system and treat content creation like a habit.
With the right content creation system tailored to fit your busy schedule, you don't have to rush going through the process of writing, only to end up with subpar content.
By breaking your content creation process into smaller chunks of tasks and inserting them throughout your week or day, you can better work on each task and complete your project without feeling drained.
Need help with creating expertly written content that’s optimized for SEO in West Palm Beach? We’ll do it!
Digital Resource not only specializes in optimizing content for SEO but also in writing high-quality, relevant content that engages and converts readers. Get in touch with us today to know how we can bring value to your company.