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9 Reasons Why Your HVAC Company Needs A Website

Business Development

According to the Small Business Administration, 99.9% of businesses in the United States are small businesses, with 64% having their own website. This means you are falling behind if you don't have one for your HVAC business.

But what exactly does it mean to have a website? How does it contribute to the expansion of an HVAC business?

In this article, our HVAC SEO specialists will answer all those questions and more. Are you ready? Let's get started!

1. Your Clients Expect A Website

sample HVAC website
Photo from Bowman Mechanical Services

Tech savvy clients expect your HVAC company to have a website where they can find more information. If you fulfill this expectation, you can take advantage of several benefits:

  • Generating revenue
  • Enhancing brand recognition
  • Cultivating goodwill among your clientele
  • Disseminating persuasive marketing messages.

It’s important to remember that your website delivers your marketing message 24/7.

2. A Website Provides Social Proof

What people say about your business significantly affects how customers act. Even if your HVAC business has a 5-star rating on Yelp, people want to be able to look at your website to get more information about you.

RELATED: Is Yelp Advertising Right For Your Business?

Because potential clients are already searching for you online, including client testimonials on your website is an excellent way to make a good first impression and demonstrate social proof.

3. A Website Helps Maximize Your ROI

Nowadays, website creation is more cost-effective and provides better value for money.  There are a variety of different CMSs you can choose from when you’re just starting out, like Webflow.

RELATED: Why Webflow Is The Best CMS For Your Service Business

That said, we recommend hiring professionals once you start generating revenue. This allows you to generate more trust from potential clientele.

Plus, if your website is search-engine-optimized, you can reach thousands of new potential customers at a low cost.

Keep in mind that the content and appearance of your HVAC website affects sales and customer behavior.

4. A Website Increases Your Credibility

Building a credible online presence is critical if you want to convince customers that you mean business. If you still don't have a website in this day and age, you may be hurting your credibility.

This is because more than half of smartphone users find a new company or product through a search on their phones.

According to one survey, 75% of respondents agreed that the aesthetic quality of a company's website influences their opinion of its legitimacy. People are more likely to do business with an HVAC company in which they have faith, and that faith is fostered in part by the company's online presence.

5. A Website Encourages Dialogue

sample reviews and communications
Photo from TrustCo Heating & Air

To convert website visitors into paying customers, you must address their most fundamental concerns on your website. This is especially true for HVAC companies.

Visitors to your website want to know the basics about you and how to contact you or buy your services. Once they are satisfied with everything, they will decide whether to follow up.

Customers today want answers to their questions immediately, so keep that in mind as you craft your responses.

6. A Website Allows You To Compete With Industry Giants

You may not know this, but having a website will put you on equal footing with the industry's giants. A well-optimized website can rise in search engine results and appear at just the right moment.

The typical client journey begins with research, recommendations, and reviews. Bidding on the right keywords can boost website traffic and impact these stages.

A prominent position on the search engine results page (SERP) is one of many strategies for competing with HVAC industry giants.

7. A Website Boosts Social Media Reach

Don't fool yourself into thinking that simply having a presence on social media will result in a flood of new business. In this day and age, when nearly every company has a Facebook page, having one is no longer sufficient.

According to Facebook, 50 million fewer hours were spent on Facebook in 2018 compared to 2017. HVAC Companies now recognize the value of having their websites and active profiles on various social media platforms more than ever.

While using social media can increase profits, doing so without taking other precautions can be disastrous.

8. A Website Lets You Tell Your Own Story

Although you cannot always control what others say about you, you can influence your brand's perception by telling your own story online. A website is the most effective way to spread the word about your services.

According to HubSpot, Google processes 63,000 searches per second, or 5.6 billion daily searches. Because of the high volume of queries, someone may require immediate services, such as an AC tune-up or installing a new furnace, which your HVAC company can provide.

Guess who will get those customers if you don't have a website? Your competitors! A nearby rival with a search-optimized website is much more likely to get that sale.

9. A Website Spotlights Your Services

sample "Services" page
Photo from Pyramid Heating

Websites are increasingly serving as the first point of contact between a brand and its target audience, and this is something our HVAC SEO experts can't stress enough. How you present your business is entirely up to you.

Showcase your offerings and go above and beyond by providing existing and potential customers with helpful resources such as short video tutorials or downloadable manuals. You can also highlight the features, awards, and user feedback your site visitors find most useful.

This will encourage visitors to your HVAC website to stay longer, which may influence their decision to contact you.

The Time Has Come To Create Your HVAC Website

For your HVAC business to grow, make more money, and get more customers, you need a well-designed website that makes you stand out from the competition.

However, we recognize that designing a website from scratch can be nerve-wracking. To attract visitors to your website, some strategic planning is required.

But that's why there's Digital Resource! With the help of our HVAC SEO experts, we can create a marketing strategy that is as unique as your company.

Contact us today for a free consultation.

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