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Why Do Dentists Need to Start Business Blogging?


With roughly around 4.68 billion individuals globally connected to the internet—65.6 percent of the entire world's population - there has never been a better time for dental clinics to incorporate blogging into their weekly to-do list as a part of their marketing plan.

Not only does blogging increase website traffic and promote your products and services, but it also aids in the development of trust with potential clients.

In this post, our West Palm Beach SEO professionals will discuss what business blogging is and why you should use it to grow your dental brand.

Without any more delays, let's get started!

What is Business Blogging?

Business blogging is a marketing strategy that employs blogging to increase your internet visibility. A business blog, like social media, direct mail, and email marketing, is a marketing platform that aids in business growth.

The Benefits of Business Blogging

1. Blogging boosts your website's SEO.

Content marketing has exploded in recent years, thanks to digital marketing gurus recognizing the importance of keywords in SEO (search engine optimization).

Let's consider this example: Perhaps you're a dental practitioner who specializes in cosmetic dentistry; the more cosmetic dentistry-related keywords you have on your website, the better.

This means that blogging about how you established your dental practice in the area, three fast recommendations to having a more aesthetically pleasing smile, and the best dental procedures to have the perfect teeth—all help your website rank higher in Google search results.

That keyword, "cosmetic dentistry," is now highlighted, making it easier for your ideal customer—someone interested in learning more about having the most perfect smile—to find you.

You're towards the top of Google search results for anyone looking for a cosmetic dentist. Your position in Google search results lends you further credibility.

2. Your blog content can be repurposed for social media.

social media buttons on a laptop

Blogging for your business also helps with social media discovery. When you publish a new post, you produce content that others may share on social networking networks such as Twitter, LinkedIn, Facebook, and Pinterest.

Doing so helps expose your company to a new audience that may not be familiar with it yet.

Blog content also aids in the maintenance of your social media presence.

Rather than asking your social media manager to constantly develop new content for social media (or creating that content yourself), your blog can function as a library of content.

You increase your social reach with blog content and bring new website traffic to your blog through your social channels. It's a very synergistic relationship.

3. Blogging aids in link building.

link building across different devices

Inbound links, or most commonly known as backlinks, are one of the 200 variables that the Google algorithm takes into account when ranking a website on its search engine result pages. Backlinks are the third most crucial component in search engine optimization by many professionals and small company owners.

Although developing inbound links is essential, 41% of SEO specialists believe link development is the most challenging aspect of search optimization.

Writing articles beneficial to your potential customers and other companies that your audience considers an industry thought leader will make it easier to get relevant connections.

Other links to authoritative websites act as a vote of confidence or recommendation. It also tells Google that you're reliable and knowledgeable in your field.

Backlinks also assist you in increasing your domain authority, which improves your general discoverability in search engines.

4. Your thoughts may be cited by prominent authors from famous publications.

female author writing a blog

When you put your ideas, experiments, research, and results in writing, they have the potential to spread like wildfire. Many authors of high-traffic magazines or websites include other points of view in their pieces.

Let's say that a contributor is writing an article for a significant publication about how to evaluate whether a new candidate would be a cultural fit, and you have a blog post describing how you personally test new candidates with your own team culture.

If they come upon your post, they're likely to cite you and include a link to your site in their article.

This translates to greater clicks, exposure, engagement, and trustworthiness. Getting your name out and about and being able to say "mentioned in this publication" demonstrates to customers, clients, and the rest of your community that you have something significant to contribute. It all adds up.

5. Show competence for major stakeholders like customers, investors, and partners.

Blogging may have a cascading impact. If one of your blog posts is picked up or shared on Twitter by someone because it connected with them or provided an unusual perspective, this resonance may help to build credibility around your name and opinion.

This credibility may be enormous and swiftly lead to a more extensive career. It's perfectly OK if you don't aspire to immense fame and money. 

Some of the top thought leaders contribute to new concepts and terms in their industry, which might help you develop a brand for yourself and what you do in the world.

Are You Ready to Start a Business Blog?

Blogging for business is more challenging than it seems, but the potential rewards that you can reap will make it all worth it.

More chances and a better reputation for your company result from higher search rankings. The more content you publish, the more probable you will score well for your chosen keywords.

Even better, blogging for SEO assures that you're publishing good, user-friendly content — something that both prospective clients and search engines value!

It will require some perseverance initially but stick with it until your SEO kicks in, so to speak. Once you've published your first 50-100 blog entries, you'll see a massive increase in traffic.

It expands dramatically when you've produced hundreds of blog posts.

Creating continuous value for your viewers is the key to blogging for business success.

You may videotape yourself and get it transcribed. Even better, you can hire someone to do it for you!

At Digital Resource, our West Palm Beach SEO content team comprises versatile, creative, and strategic writers. When you collaborate with us,

you can expect:

  • Extensive research to better understand your audience
  • Unique content that will pique readers' interest
  • Strategic keyword use for optimization
  • Long-term results for the best return on your investment

Contact us today so we can help you start your business blog now.

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