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What You Need to Know About Dental Implant Marketing

Content Marketing

Dental implants are one of the biggest breakthroughs in the history of dentistry. But you might be surprised that millions of people who need them don’t even take advantage of them.

Your job is to reach as many of these untapped dental implant patients as possible through a robust dental implant marketing campaign.  

In this article, we will share dental implant marketing that will help boost your campaigns and attract more new patients. Without further ado, let’s get started!

How to Introduce Dental Implants to Patients

96% of patients search online to find a dental practice, of which 50% are dentist “near me” searches.  

What better way to talk to your target patients about dental implants than through the internet?  

By creating content you can publish on your site, social media, and other marketing channels, you can educate people about them and attract patients to your practice.  

Here are some tips when trying to explain what dental implants are and why your patients need them:

  • Focus on the long-term benefits of dental implants. Aside from being durable and low-maintenance, dental implants can prevent bone loss and premature aging.  
  • Tell them about the short-term benefits of dental implants, such as improving their self-confidence, being able to eat their favorite foods, and having a natural-looking smile.  
  • Highlight the good things. As much as possible, keep your articles, videos, and social media posts about dental implants optimistic. The more positively you speak to your patients about this treatment, the more they will consider it as an option.  

5 Dental Implant Marketing Ideas to Get More Patients

Want to start getting more dental implant patients? Here are some marketing tips to help you get started:

1. Define Your Target Audience

Happy patient ready to get his dental implant.

Dental marketing campaigns that target a specific audience can help your practice reach the right patients.  

By defining who your target patients are and implementing target marketing strategies, you allow more people to discover your practice and attract more patients.  

Marketing messages resonate with people differently since every individual has a different view of your brand. It’s important to better understand each of your patient’s needs, wants, and preferences so you can create marketing campaigns that meet their expectations.  

So, how do you define your target audiences for dental implants?  

List down all your patients for dental implants and group them according to their similar characteristics. It could be based on their demographics, psychographics, or behavior.  

Next, create a patient persona. Put yourself in their shoes and ask yourself the following questions:

  • What does this group hope to achieve by getting dental implants? Is it to achieve a healthier smile? To prevent premature aging? Or to lessen their difficulty chewing?  
  • What's stopping them from getting dental implants? Is it a lack of insurance? Stigma? Or money problems?

Once you have an idea of who you want to attract to your practice and their pain points, you can now identify how to market dental implants to them and create content that aims to eliminate the barriers that keep them from becoming your patients.  

You can also better determine which marketing channel is the most effective way to reach them and communicate your message.  

As a result, you can create social media posts, blog content, infographics, and videos that catch their attention and convert them into patients.  

2. Use Social Media to Boost Your Dental Implant Marketing

According to the latest data, people spend an average of two hours and 27 minutes a day on social media.  

Without a doubt, your target patients are on social media scrolling through their feeds.  

By creating dental implant social media campaigns, you can put your brand in front of your intended audience and keep it top of mind until they’re ready to get the treatment.  

It could also be the “sign” they need to finally get dental implants. So, how do you get started with dental implant social media marketing?  

The first thing you need to do is identify which social media platform your audience is on. You can never go wrong with Facebook and Instagram.  They’re great places to start.  

Next, create a social media profile and optimize your page. Make sure to use your brand name and use your logo as your profile picture.

Then, create a social media marketing plan and calendar to ensure you’re posting consistently.  

Here are some tips to optimize your social media marketing plan:

  • Automate your posts to ensure you’re posting consistently.  
  • Identify which posts get the most attention and create more of them.  
  • Determine the best times on social media to drive the most engagement in your posts.  
  • Speak to your followers directly. Use a friendly tone of voice to be more personable.  
  • Ensure that the content you share on social media speaks to the persona you’re targeting.  
  • Promote your blog content on social media to drive more visits and engagements.  
  • Use relevant hashtags to boost visibility.  
  • Use high-quality images and intriguing captions to encourage clicks.  
  • Respond to comments, messages, and posts tagging your clinic promptly.
  • Respond to negative reviews politely and act on them.  
  • Do A/B testing to identify which version of your copy generate the best results.  

3. Create a Content Marketing Plan

Dentist creates content for dental implant marketing campaign.

Content marketing is one of the most effective ways to generate more new patients for your practice. 60% of marketers use them for lead generation, and 70% use them to educate their target audience.  

Now the million-dollar question is, what kinds of dental implant content should you create?

Here are some ideas:

  • Blogs that aim to educate potential patients about the benefits of dental implants and debunk misconceptions about these treatments.  
  • Before and after images of patients that underwent the procedure.  
  • Informational videos that give an overview of what will likely happen during the procedure.  
  • Infographics showing the success rate of dental implants.  
  • Patient testimonial videos.  
  • Success stories.  

Now that you know what types of content you should be publishing, here are some best practices to follow to guarantee the best results:

  • Add a call to action to encourage your audience to take the next step.  
  • Repurpose your content into podcasts, social media posts, and tweets.  
  • Be consistent in making and publishing content. The more relevant content you publish, the more you can keep your audience engaged.  
  • Put a face to your brand and humanize your practice by showing behind-the-scenes clips, introducing your staff, and featuring your happy patients.  

4. Invest in Paid As to Target Potential Patients Who Are Ready to Convert

If you want to see immediate results, invest in paid dental implant ads on Google to attract potential patients who are ready to undergo the procedure.  

According to Google, businesses earn $2 for every $1 they spend on PPC ads. Ads can generate a good ROI if you do it right.  

To develop a successful PPC dental implant ad campaign, here are a few things to keep in mind:

  • Choose the right keywords.  
  • Include negative keywords to improve your campaign results.  
  • Create a compelling ad that your target patients will click. This means using relevant imaging and including an offer they can’t resist.  
  • Create a landing page that matches your dental implant ad. Continuity is very important to make users feel that they landed on the right page.
  • Create a compelling headline that will resonate with your target patients.  
  • Include a description that will give them an idea of what to expect if they click on your ad.  
  • Place your target keywords in prominent positions.  
  • Use relevant images.  

5. Provide In-house Financing Options for Dental Implant Patients

Computer with software for in-house financing option for patients.

Not everyone has dental insurance and even people who do may not have enough coverage to access dental implants.  

This is one of the major roadblocks that are preventing your patients from getting a dental implant procedure. For that reason, you should consider offering dental implant financing options and advertising those options.  

When patients know that they can sign up for a payment plan, they're more likely to consider dental implants as a treatment option.  

Invest in a dental practice management software solution that includes tools that will help you track payment plans.  

Presenting this kind of option to your patients will help them access the treatment they need while ensuring you generate revenue.  

Want to Know The Secret to a Successful Dental Implant Marketing Campaign?

It’s trial and error!

Aside from doing thorough research to eliminate potential errors, launching a marketing campaign and running it for a month will help you gain insight into what works and what doesn't.  

Make sure you track results and refine your strategy as you go. Determine which strategy and types of content your target patients are most responsive to and double down on them.  

At Digital Resource, our digital marketing specialists will work with you to create a customized marketing plan that will help you generate more dental implant patients and boost your sales!

Contact us today for a free consultation.  

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