Social media content planning and creation are time-consuming. So, it’s crucial to figure out a sustainable internet marketing strategy in Miami that allows you to save time and create better content.
The key here is to plan in advance and work in batches.
The first step for effectively planning and creating social media content is to outline topics you want to cover for the entire month.
You want to do this in advance so you can look at your content from a more strategic perspective and not scramble to get everything done.
If you’re not sure what topics you should cover in your content, go to Google and discover the search terms your ideal customers use when looking for the products or services you offer.
You can find suggestions in the following:
People also ask section…
Once you have topics, it’s time to start making your Miami internet marketing social content plan.
Segment your topics according to the content type they fall under:
After you’ve sorted them, decide which medium(s) will best serve your content. You might choose to post your content as:
Variation is important because it helps capture your audience’s attention and keep them interested.
If you publish promotional posts only, people might feel like you’re out of touch and only after the sales. But, when you share posts that are a combination of entertaining memes, useful blog posts, inspirational quotes, behind-the-scenes, and ads, you’re humanizing your brand and allowing people to establish a connection with your business.
Let’s say you want to publish five posts per week. A healthy account might share two pieces of sales-focused content, two educational posts, and one entertaining image or GIF.
Just remember that your posts don’t have to be complicated for them to be engaging. They can be anything you can think about that you know will be of great value to your ideal customers.
Now that you know what topics to discuss and how you want to present them to your audience, it’s time to start making your visuals.
The key is to work in batches.
This could mean aside two hours each day for two weeks for content creation. Consider all the content you need, then work through each type one by one.
An effective schedule might have you working on video for the first week and images/GIFs for the second week. It’s all about giving yourself the time and space to come up with content that will work.
Captions help you catch your audience’s attention, make your post easier to understand, and improve your SEO score and visibility.
Your captions should always feel intentional and well-thought-of. This is why you should write them in advance instead of doing them at the last minute.
If writing captions isn’t your strongest suit, here are some tips:
Hashtags are important because they help you market your business. They enable you to reach a broader audience, categorize your posts, and strengthen your brand image.
When choosing hashtags to use, keep these tips in mind:
Now that your visuals and captions are ready, it’s time to schedule your posts in your content calendar.
Scheduling posts ahead of time allows you to:
Here are some scheduling tips that will make your life better:
Get into the habit of planning and creating content in batches to boost your efficiency and give yourself more time to do other work.
You don’t have to get stressed thinking about what you should post or post just to post. Instead, you can strategize to produce content that supports your business goals.
At Digital Resource, our team of internet marketing experts in Miami and content marketing specialists will work with you to create a custom content plan that will help you achieve both your marketing and business goals!
Contact us today to get started!