The content and digital marketing team in our Fort Lauderdale SEO company are growing - and fast.
We don’t just focus solely on writing good content; we support it with robust SEO tactics and amazing marketing too!
According to Gary Vaynerchuk: "Content is king, but marketing is queen and runs the household." And, we absolutely agree with him.
With millions of creators out there vying for the attention of your target audience, it’s important to step up your game if you want to stay competitive.
Quality, relevant content is nothing if it won’t reach your ideal customers. But, when paired with strong SEO tactics and a good digital marketing strategy, it can increase your visibility in search engines, drive referrals, increase social traffic, strengthen brand messaging, and boost your lead generation.
When talking about making successful content, content, SEO, and marketing go hand-in-hand. Successful creators know this.
How exactly do successful content creators make epic content? Well, it heavily depends on what you do before you start writing or conceptualizing.
In this article, we are going to share with you the key behaviors our content team follows that have empowered them to master the art of high-value writing that drives real impact.
Without any more delays, let’s get started!
Successful content creators need to read to train their brains and keep ‘em in tiptop shape.
Think about it.
Reading helps expand your imagination, broaden your vocabulary, and transform your writing in wonderful ways. It also keeps your brain active and sharp in the process. Plus, it’s actually an activity that helps reduce stress!
When you sit down in front of your laptop and start typing, you need to put your thoughts into words and knit them together in a way that grabs your readers’ attention. You need to be able to communicate information in compelling ways. And, exposing yourself to various books, articles, and blogs is the way to do it.
So, what types of books, magazines, articles, or blogs should you be reading?
Look for content that inspires you or entertains you - those that make you tell yourself “This is how I want to write and make my audience feel when they read my work.”
You should also spend time reading relevant industry trends and news. Doing so will help keep your writing fresh and you’ll know exactly what currently resonates with your target audience.
Having a deep understanding of what your target audience wants and needs from you will give you a headstart against your competitors.
Successful content creators know that the focus of their content shouldn’t be the products or services they’re trying to sell, but instead, the people they’re trying to sell them to.
Different customers will have different needs, questions, and demands, depending on which stage of the buyer's journey they're currently at. You must try to fulfill these various needs in the content you provide them.
The customer journey plays a crucial role in helping you figure out what kind of content you should be serving to pull your audience closer to becoming a customer.
That's why you need to segment your target audience and plot each of the stages they go through in the customer journey. Then, create blogs, email nurture series, content offers, and other different types of content you know they’ll be interested in.
How can you make your target audience the focus of your content when you don't even know who they are, to begin with?
Again, different audiences have different needs, problems, and preferences. So, you must study your ideal customers and decode what they want because it's the only way you can serve them content they’ll respond to.
To help you better understand who your ideal audience is, ask yourself the following questions:
Once you clearly understand who you’re writing for and how you can provide value to bring them closer to a point of purchase, it’ll be easier to write successful content your target audience will love.
You need to remember that there are millions of other content creators on the Internet who are offering their advice, opinions, and expertise in your niche.
So, find ways on how you can differentiate yourself from other content creators in your industry.
The most successful content creators are those who have unique voices and stellar personalities. It's like you can almost hear them when you read their work and you get so cemented watching their videos that you want more!
When deciding on how you want your writing to sound, you should always conclude with your ideal readers in mind.
Are they professionals seeking authoritative advice? Are they your dads next door looking for humor and brusque commentaries? Or, are they young women looking for friendly insightful content?
Once you’ve found a unique voice your readers love, it’ll be easier for you to compete with the four million other blog posts published each day and the hundreds of hours of video uploaded on YouTube every minute on your chosen subject.
Sometimes, content creators tend to fall in love with their work. Even though it’s not making them enough money to pay their bills, they still romanticize being the “starving artist”.
But, your life as a content creator doesn’t have to involve financial struggle.
Successful content creators know that they have to build sustainable and thriving content to make a career out of it.
So, how do you achieve this?
Set key performance indicators (KPIs) so you can determine whether your content is a success or not.
Here are some KPIs that we think are essential for content creation:
After you've set your KPIs, you can better identify what you should be doing every day to achieve your goals.
Aside from reading and writing new content, you should also take the time to update your older content and distribute them across various online channels, especially on social media.
Another way to practice your content-creating skills is to keep on making content.
Creating a habit of writing or publishing videos regularly and being open to feedback is one of the best ways you can improve as a content creator.
As much as possible, write or publish videos regularly and see how your audience responds. Take in all of their constructive criticism and try to use it to improve your next piece.
You can also look up writing exercises online, idea generation exercises, and other activities that will help you improve as a content creator.
Learn from the best content creators in your niche by reading their pieces or watching their videos. Take note of their techniques, voice, the types of content they publish, the different topics they cover, and so on.
Use them as an inspiration to start improving your own content. But remember, you don’t want to be seen as a copycat, so always make your pieces your very own.
As a Fort Lauderdale SEO Company, we suggest you add your opinion, insights, commentaries, and allow people to see things from your perspective.
Being a successful content creator doesn’t happen overnight. But, with the help of the tips we shared above and patience, you will surely become one of the best in your niche!
At Digital Resource, we believe that we are one of the best when it comes to SEO and digital marketing. If you need help launching your content to success, this SEO Company in Fort Lauderdale can most definitely help!
Contact us today if you want to get more engagement and conversions in the content you publish!