With everyone wanting to get healthy and improve their lifestyle there is a big opportunity for businesses. Add to that the fact that 70% of the U.S. population has at least one social networking profile and you start to see why social media is important to businesses. If you are a gym looking to tap into this wealth of potential customers, now’s the time. So, where to begin?
Small businesses don’t always have a big marketing budget. In that sense, social media is the great equalizer. With social media you can increase your brand awareness while building your gym’s credibility. All you need is time, creativity and a plan. Focus on what makes your gym different from the rest and then show it on social media.
Just like going to the gym, it takes time to see the results of your efforts. Also, just like exercising, consistency is key. If you take care of your social media accounts every day and do the right things, the results will come. In the meantime, focus on sharing what makes your gym special. By making social media important in your day to day planning will lead to continued success.
Yelp! and Google Local are a good place to start so that your gym is easier to find. From there you should move on to creating a Facebook page so that your followers can also share content. Last but not least, you should consider having a website for your gym. A website is going to give you a presence online that search engines can find and index.
Blogging may seem like a time consuming task to take on, but with the right mindset it can be one of your key differentiators. By blogging you can share exercise tips, favorite healthy recipes and what supplements to take (and avoid). By creating meaningful and unique content you will be showing your community that you know what you’re doing. Also, you are creating value for your anyone that is considering joining your gym.
Is social media important? Yes. So is blogging. The more you blog, the more attention you’ll get from search engines. The more search engines show your posts in search results, the more people you will be able to attract to your site. As mentioned previously, a blog can establish you as an expert in your field. Not only that, but people will follow you on social media as a way of getting to know more about you and your business. By the time they decide to join a new gym, the choice will be obvious, they are going to go with the one that has proved to them to be a resource of knowledge. If you are still not sure about having the time to manage your social media efforts, you can always find experts that will create and implement a successful strategy for you. The team of social media experts at Digital Resource will be more than happy to do the heavy lifting to make your gym stand out online!