By the year 2025, Mordor Intelligence Research predicts that the self-storage market will increase to $115.62 billion. Do you know what this means for your storage business? A huge surge in tenants!
Unfortunately, there’s a downside as well: You’ll be facing more competition. To get a step or two ahead, your self-storage website needs to be at the top of Google’s search results. That way, whenever someone searches for “storage unit near me” in your area, you’ll be the first name they’ll see.
With around 40,000 storage facilities operating in the country, maintaining a high search ranking is critical for your business, especially since most people rarely go beyond the first or second page.
The question is, how exactly can you secure a decent spot in Google and other search engines? SEO for self-storage websites is the answer.
We’re here to tell you everything there is to know about it – what it is, why it plays a vital role in your storage company, and the basic SEO strategies you can do on your own. Let’s get to it!
In general, SEO, or search engine optimization, is the process of optimizing a website so that it ranks high in search results. For instance, if a Google user types in “best self-storage facility,” your site will most likely show up on page one if you’ve fully optimized it.
Keep in mind that the higher you rank, the more traffic and visitors you’ll gain. If your self-storage website is able to provide an A+ experience, there’s a strong chance that you’ll convert your new visitors into customers.
If you’re among the many who are still relying on traditional marketing channels like billboards and radio ads, it’s time that you go digital. Almost everything’s taking place in the virtual world, and it makes perfect sense for you to hop on the bandwagon.
You can still use offline tactics whenever necessary. You just have to pay more attention to your online marketing efforts, particularly SEO for self-storage. Here are four reasons why:
Rankings achieved through your search engine optimization efforts promote your website nonstop, taking advantage of the 60,000+ Google searches that take place every second.
Plus, unlike paid ads, your content won’t disappear after a budget runs out. As long as it’s well-optimized, more people will discover your brand online. That said, it’s a good idea to continuously maintain your SEO efforts so your competition doesn’t start outranking you.
Many people view Google’s top-ranking sites as trustworthy brands. That’s because they trust Google to deliver relevant, valuable content first. That’s also why 75% of users don’t bother proceeding to page two.
And so, by building trust and credibility with your target audience, you increase their odds of becoming your customers.
Sure, an eye-catching ad in a magazine may create exposure, but how certain are you that readers are actually interested in a storage service? With SEO, you’ll never have to wonder.
People who are typing specific keywords like “self-storage in (city name)” or “cheap storage facilities” are truly eager to hire a storage company.
Although SEO results normally take at least six months to show results, a solid strategy ultimately delivers outstanding return on investment. As a matter of fact, search engine leads offer a close rate of 14.6%, almost 12% bigger than traditional marketing.
SEO is a complex process, and it can get really overwhelming for those who are new to it. That’s why we’ll only be focusing on the basics here.
While you can delegate the more advanced and complicated tasks to experts, you can get a good head start for your self-storage website by implementing these strategies:
Here’s something to keep in mind: successful SEO campaigns begin with careful keyword research. Using the right keywords will put your storage business in front of those who are ready to convert.
But what does the right keyword look like? Well, it should be relevant to your industry and offerings so that search engines can index your website appropriately. Otherwise, you’ll be confusing search engine crawlers, which means they’ll be more likely to rank you poorly.
You might also want to look at the most common keywords your prospects use when looking for a storage facility. You might be ranking first for a certain keyword, but there’s no point if no one in your ideal audience actually uses it.
We can’t deny that finding the top-performing keywords can be tricky, especially if you have zero background in SEO. The good news is, there are tons of keyword research tools available online.
They say content is king, and we definitely agree. Google loves content that provides value to its users, so be sure that you concentrate on educating your audience through your posts.
The best content strategy is writing high-quality articles that cater to the needs of your potential and existing customers. Do a deep dive into the storage industry and learn about the problems and challenges consumers usually face. Let those findings inspire you to understand how you can solve them using your products and/or services.
Don’t sound too serious in your posts, though, as you could bore readers and drive them away. Keep your tone as casual and conversational as possible to ensure that you maintain their attention.
Oh, and don’t forget to sprinkle your content with your keywords and to do it as naturally as you can.
Having a blog section in your self-storage website can work wonders for your business. It can increase organic traffic, establish you as a thought leader, and it presents an opportunity to convert your leads into paying customers.
Since blog pages are part of the search index, they will always attract online traffic.
Also known as inbound links, backlinks are links from one website to another. Like keywords, they play an essential part in self-storage SEO.
You see, search engines, especially Google, count backlinks as votes for a page. The more websites link to yours, the higher you rank on search results. Then again, these sites should be reputable and have good domain authority to guarantee you a top spot.
What’s more, if a prominent name in your industry mentions you in one of their posts and includes a link to your site, you could attract a huge following in the future.
It’s important to remember, though, that building backlinks can take a while to produce satisfying results. That said, the wait is worth it. A first-page ranking, higher authority, and increased revenue – what more could you ask for?
Here’s a post of ours to help you earn quality backlinks successfully.
Modern customers are on the hunt for the best products and services near them, and they want answers real quick. In fact, 78% of users who perform a local search end up buying online or in-store.
This is where we introduce you to local SEO for self-storage websites.
It’s pretty much like SEO. The only difference is that local SEO aims to target people within your area. It helps improve your visibility in local search results, making it easier for nearby prospects to find you when they’re looking for self-storage services.
Below are some of the simplest yet most effective ways to boost your local SEO:
Want to know what else you can do to maximize your SEO efforts? Enlist the help of a leading online marketing company, Digital Resource!
With years of experience in SEO for self-storage websites, we know what it takes to outrank your competitors and perhaps even steal their customers. Our SEO specialists will gladly tailor a customized SEO plan that will ultimately turn your goals into reality.
Schedule your free consultation now! We can’t wait to have you as our next success story!
If you need further convincing, read what our clients have to say about our service here.