‍Learn How SEO for Contractors can Help Your Company

SEO is the modern equivalent of “word of mouth” in this digital age. It’s how you can gain more referrals and clients for your business at lesser or at no cost at all!  

What’s even more amazing about SEO for construction companies is that it's scalable!

If you’re looking for a surefire way to create brand awareness, expand your reach, generate a steady flow of clients each month, and boost your revenue, SEO for contractors is the answer.  

Gone are the days when SEO was just an option. Today, it’s a crucial part of every business that’s determined to grow.  

In this article, we will discuss the different ways SEO for construction companies can help your business succeed in the years to come. But before that, let’s first discuss how SEO works.  

How SEO for Construction Companies Work

SEO for construction companies is all about putting your website in front of potential customers who are looking for your products and services online.  

The more you rank high for relevant construction queries, the more likely people are going to click on your search result and consider you as an option. The top 3 Google search results get around 54.4% of all clicks.  

This means it’s not just about ranking on the first page, it’s about being in one of the top 3 spots!

So, how exactly can SEO put you in the top spot? SEO for construction companies is comprised of best practices that improve your website and drive more traffic to it. Here are some of those best practices:

• Backlink building  
• High-quality content creation

• High-value keyword analysis

Let’s discuss how each of these best practices strengthens your SEO for digital marketing:

Backlink Building

Backlinks are links on credible, authoritative websites that link back to your site. Building backlinks is important because links from authoritative pages pass authority to your site.  

When you cite sources that are relevant to your topics and your area of expertise, it signals to Google that you're presenting something credible and helpful to your readers.  

It's important to be strategic when building backlinks to ensure that your content remains high-quality.  

High-Quality Content Creation

Publishing high-quality content consistently can boost your visibility online. How? Content is how you communicate information to your target audience.  

By publishing content about topics your target audience is interested in and will most likely search online, you can get found more quickly.  

Content is also a great way to show your knowledge and expertise. It allows you to establish your authority and build confidence in your business.  

To further boost your visibility, you need to use the right keywords in your content.

High-Value Keyword Analysis

Keywords are important because they tell search engine bots about the content of your site’s pages. Keywords are also what users input in search engines to find the information they’re looking for.  

By strategically placing keywords in your blog, video, or infographic, your site will show up when users use these terms to search for your products and services.  

This improves your visibility and gives you the opportunity to present yourself as a solution.  

5 Things SEO for Construction Companies Can Do for Your Business

1. Build Trust with Existing and Prospective Clients

Generating new customers for your construction business is just as important as keeping your existing ones loyal to your company. Growing your customer base is the ultimate key to making you profitable long-term.  

The only way for you to keep attracting new leads and to keep your existing ones loyal is if they trust you. This is why building trust and confidence is important.  

Now, how exactly does SEO help you establish trust and confidence?

A site that ranks high in the search results is generally considered high-quality and trustworthy by users and search engine bots. This means if you rank high, you’ll be seen as one of the thought leaders in your field.

SEO also allows you to build trust organically. You’re not paying to be on the top spot, so your ranking tends to be more trustworthy than paid ads.  

Spend time improving your site by following on-site best practices, including:  

• Add your target keyword within the first 100 words of your blog because Google puts more importance on terms that appear at the top of a page.  
• Write unique titles, descriptions, and content to avoid duplicate content.  

• Incorporate the keyword you want to rank for into your title tag.  
• Improve your site’s page loading speed.  
• Track your SEO progress with Google Search Console.  
• Name your images with descriptive file names and add alt text to help users understand your images when they don’t load properly.  
• Use internal linking to help users navigate across your site and to help them discover more relevant content.  

• Publish high-quality content that aims to address your target customers' questions and pain points.  
• Build backlinks to your site to improve your authority.
• Work on your site’s user experience (UX).  

2. Improve Site Usability and Experience

SEO and user experience work hand in hand.  

User experience is how your site visitors interact with your website. When people have a positive experience navigating the pages on your site, they’re more likely to stay longer and come back again.

This reduces your bounce rate and increases the average time on the page. As this happens organically over time, your SEO will increase and boost your ranking in the search results.  

Here are a few ways you can improve your SEO for construction companies by optimizing for user experience:

• Focus on creating content for users. Aim to solve a problem, question, or pain point. Don’t create content for keywords.  
• Aim to understand the user intent behind every query. This way you can provide them with the answers they're looking for and present them in the way they want 

• Break up your content into smaller paragraphs for better readability.  
• Use images that help illustrate what you’re trying to say.
• Use bullet points and ordered lists.
• Optimize your page for mobile and use a responsive website design.  
• Be diverse and inclusive.  

The goal isn’t just to provide your audience with the information they’re looking for but to also make their experience with your business delightful and meaningful.  

3. Generate More Qualified Leads and Clients

A well-structured, well-designed, and informative site will engage your target audience and motivate them to explore your pages. However, if they can’t find your site, you won’t have a chance to convert them into clients.

This is why you need to get found quickly with SEO for contractors. Ranking high will allow you to secure a consistent flow of potential customers each month so that you can get more sales and win more clients.  

Right now, people who are interested in construction products and services are scouring the web to find them. Are you confident they’ll land on your site?

Before modern consumers even consider buying a product or service, they do their research first.  

When your website is optimized for the right keywords, you can provide people with the answers they want at the right time and the right place.  

When you do that, you're making it simpler for them to make a buying decision. You're also bringing your prospects closer to purchasing your construction services over your competition!

SEO is also a great way to target quality leads by using long-tail keywords. People who are more specific in their queries tend to be closer to making a purchase.  

This is also a great way to maximize your reach and grow your customer base. The more clients you get, the more projects you have, and the bigger your revenue will be!

Optimize your site for SEO for construction companies to increase your chances of finding the right customers compared to competitors that don’t use it.  

4. Boost PPC Campaigns

PPC or pay-per-click advertising allows you to put your business in front of potential customers and drive traffic quickly by paying. SEO, on the other hand, requires time and effort to make your website rise to the top spot.  

You can use both tactics to see better rankings and greater ROI.

Here’s how SEO for construction companies can boost your PPC campaigns:

• Integrate both paid search and organic strategies into your marketing strategy to ensure your site has double the chance of earning a click. You want to rank in the first position for both paid and organic listings.  
• Evaluate keywords quickly and see how well they perform in your ad copy for certain audiences. You can use the same keywords and add them to your organic content to organically boost your ranking for these keywords.  
• Use both SEO and PPC tools to provide you with insights about how users are searching for your offerings and present data you can use to write better ad copies and organic content.  
• Prompt users who have previously shown interest in your construction business to come back to your site through retargeting.  
• Only bid on keywords where your content isn’t ranking in the top spot organically, and target competitor keywords to get some of their traffic.  

5. Put Your Construction Company Ahead of The Competition‍

SEO for construction companies

Your competitors are also investing in SEO to put their construction company ahead of yours. This means that you should be investing in SEO for construction companies to remain competitive.  

Considering that half of all website traffic goes to the top three results in the SERPs, you just can't afford to not be there.  

Make sure you're one step ahead of the rest by doing an SEO competitor analysis.

An SEO competitor analysis or audit is a research strategy where you uncover SEO opportunities and gaps you may otherwise have never even considered.  

What you do is research your direct competitors and try to uncover their content strategy, target keywords, and backlink profile. You want to extract all the right things they're doing and apply them in your SEO strategy.  

Some questions you need to answer when doing an SEO competitor analysis include:

• Where can you get valuable links?
• Who are your direct SEO competitors?
• Which high-value keywords should you target?

• Which topics are your competitors ranking for?
• Which topics are you not ranking for?
• What content gaps should you be filling?

Take Your Business to The Next Level with SEO for Construction Companies!

If you don’t feel confident about your ranking in the search results or if your ideal clients can even see you online, don’t hesitate to reach out to professionals.  

At Digital Resource, our SEO experts will work with you to create a custom SEO for construction companies plan that will put you ahead of the competition and generate more clients for your business!

Contact us today to know how we can make it happen for your construction company.