SEO for Contractors

SEO for Contractors

Unlike most industries, contractors can't solely rely on repeat customers to grow their business.  

If you want to thrive in today's highly competitive market, you need to find ways to make yourself highly visible to the people who are looking for your services and get ahead of your competitors.  

Whether you’re a contractor who’s just starting out, or you’ve been in the business for a few years now who’s looking to expand your reach, building a solid SEO strategy is the way to go.

If this is your first time encountering the term, or perhaps you’ve heard of it a couple of times but never bothered looking it up, this is your chance to learn everything about it - or at least, how you can use it to grow your business.

In this post, we’ll discuss what SEO is, how you can benefit from it as a contractor, and several tips to get you started. Let’s dive in!

Why Invest in SEO for Contractors?

Nowadays, people turn to the internet for answers. Whether they're trying to buy something or make a major life decision, everything starts with a search.  

The problem is, will your business appear when potential customers search for the products or services you offer?

Therefore, you need SEO for contractors.  

SEO, short for search engine optimization, is the key to ensure that you show up on their search results first.  It consists of various best practices that improve your site's visibility in search engines.

But what's the deal with having a high visibility? Well, for starters, it's how you'll get potential clients to discover you right away as they're looking for contractor businesses online. The higher you rank, the higher your odds are of garnering attention and attracting qualified leads. That’s why optimizing your website should be a top priority in your marketing plan.

While we can say that an impressive ranking in search engines is the best reward you’ll reap when you invest in contractor SEO, there are still other perks waiting that will absolutely put a huge smile on your face. Take a look at them below:

Increased Brand Awareness

With SEO helping you get to the first page of Google or any search engine, people will start to remember you every time they look for contractor services. Before you know it, they’ll go straight to your website without having to stop by at Google anymore.  

More Revenue

Every business wants to see a return on their investment, no doubt about that. Although search engine optimization doesn’t deliver instant results, it will eventually generate a constant flow of leads for your business. If you have the patience and an award-winning team of SEO specialists behind you, you’ll be seeing outcomes that are better than what you had in mind.  

Bigger Competitive Edge

While you may be no match for well-established firms when it comes to traditional marketing due to their larger budgets, it’s certainly not the case with SEO. With the right contractor SEO strategies, you’ll be outranking major players in no time. By getting more clicks from internet users, you can become a threat to these companies.


Bad news: SEO is not free.  

Good news: Investing in it has a broader reach and a longer shelf life than what you would normally spend on traditional marketing. Plus, it is not as costly.  

Trust us, it will be worth every penny. You will increase the visibility of your site and position yourself as an authority, which means more prospects coming to your door.  

Improved Credibility

Showing up at the top of search engine results for relevant keywords can help establish your contractor business as a credible and trustworthy option for your ideal audience.

Better User Experience

SEO for contractors involves optimizing your website's structure, content, and navigation, all of which can improve user experience. You can expect your visitors to come back to your website every now and then, and eventually convert into customers.

Measurable Results

With tools like Google Analytics, you can track your website's traffic and monitor the success of your search engine optimization efforts, which makes it easy to measure your return on investment.

seo for contractors

An SEO Company That Will Put You Ahead of Your Competitors

As a contractor, you have a lot on your plate - from managing projects to finding new clients. That's why working with an SEO company, particularly Digital Resource, can be a smart move for your business. Here's why:

Experience & Expertise

We have the experience and expertise to develop and implement a solid contractor SEO strategy that's tailored to your business goals and target audience. Our SEO specialists stay up-to-date with the latest trends related to SEO and search engine algorithms to ensure that your website is optimized effectively. Plus, having teamed up with other contractor SEO clients in the past, they have a strong understanding of how your industry operates.

Optimal Results

Our highly skilled team is equipped with the knowledge and know-how to improve a website's search visibility, attract more traffic, and ultimately, drive more leads and conversions. You can count on them to help you achieve better results than you might be able to on your own.

Customized Strategy

To guarantee that your SEO efforts are aligned with your overall business objectives, our SEO company will work with you to develop a custom contractor SEO strategy.

Time and Resource Savings

SEO can be a time-consuming and complex process, especially if you're not familiar with the technical aspects of website optimization. By leaving all the optimization work to us, you can save time and resources and focus on what you do best - providing high-quality contracting services to your clients.

The Best Custom Solutions for Your SEO Needs

seo specialist working on computer

SEO for contractors is a long-term strategy, which means it takes months to deliver results. But this we assure you; you will be seeing results that will make you say, “This is by far one of the greatest decisions I’ve made for my business!”

Our team of SEO experts can craft a custom solution for you that will not only boost your visibility on the search engine results pages, but also put you ahead of your competitors!

Here are some of the SEO best practices you should follow to guarantee better rankings:  

1. Do Thorough Keyword Research

Choosing the best keywords related to your contracting business is a critical step for growing your brand. With the right keywords, you can target potential customers no matter what stage they’re at in the customer journey, including those who are closer to making a purchase decision.  

For your contractor business, we suggest that you use long-tail keywords.    

Why does this matter though? Well, people who are more specific with their queries know exactly what they are looking for, which suggests that they are close to making a decision. General keywords, on the other hand, give little idea of what a searcher actually wants.  

For example, someone interested in remodeling their kitchen wouldn’t just type in the word “contractor,” but rather, they’ll make it as particular as possible, like “kitchen remodeling services nearby.”  

We use several tools, study your competitors, and conduct keyword research to discover the best search terms for your business and your goals.  

You can begin by brainstorming a list of the services you offer. Be sure to include location-based keywords, especially if you work on projects within a certain geographic area. Then, you may expand your list using keyword research tools like KeywordsFX and SEO Book.

Targeting long-tail keywords may mean appearing in fewer results pages, but the upside is, you’ll appear in front of more qualified leads who are really interested in your services. You know what this means? More calls, quote requests, and new customers!

2. Leverage Local SEO

Most, if not all, contractors largely count on their abilities to attract local customers. And so, you want to make the most of local SEO to provide a steady stream of customers for your contractor business.  

By mapping out a local SEO strategy to optimize your website and web pages for local SEO, you can generate more website traffic, high-quality leads, and reap more conversions since you’re targeting clients from your area who will most likely avail your services.

Here are several other stats to prove how powerful it is to have a high local visibility:

So, what will it take to make a local SEO marketing strategy to achieve your goals? These tips will come in super handy:

  • Set up a Google My Business (GMB) account, optimize it, and have it verified by Google. See to it that all the details you provide are accurate and current. Most importantly, list ALL your services.
  • Keep your NAP (name, address, phone number) data up-to-date and consistent on all local directories to remain visible to local prospects.
  • Ask for reviews from satisfied customers. Besides optimizing your GMB profile, positive feedback for your contractor business can encourage more local customers to hire you.
  • Create local content to make an impact on your local search rankings. Write posts related to your business or any local news stories or events.  
  • Include location-specific webpages on your site if you serve different parts of a region.

Our team of digital marketing experts can develop localized keywords and content that will keep your contractor business at the forefront of the local community’s minds.  

3. Prioritize User Experience (UX)

Just because people may click on the first search result doesn’t mean that they’ll stay on the page for long. Landing on a web page that offers less-than-stellar experience will only cause visitors to exit and move to another site.

For this reason, providing a user-friendly experience should be a major part of your SEO for contractors plan. As your go-to contractor SEO agency, we offer the following SEO services to enhance the kind of experience you provide your web visitors:

  • Improve your page speed by compressing all your images before loading them onto your website.
  • Use compelling calls to action to allow your visitors to navigate your site seamlessly and get exactly what they want in the location they expect to find it.
  • Use white space to give your website a fresh, open, and modern feel.
  • Check for 404s and get rid of them or you’ll annoy your visitors.  
  • Build a mobile-friendly version of your website because 93% of consumers are using their smartphones to find local businesses.  

4. Optimize Your Website's Structure

Optimizing your site's structure plays a crucial role in contractor SEO , as it helps both search engines and users understand and navigate your website more easily.

When search engines crawl your website, they use the structure of your site to determine what your website is about and how the different pages are related. A well-structured website makes it easier for them to crawl and index your web pages, which can improve your search engine rankings.

The same goes for your visitors. If your website provides clear navigation and organized content, they'll be able to fully understand what your site's all about and where to go to find the information they're looking for. This can improve user experience, thus increasing the likelihood that they will stay longer and return in the future.

So, how can you optimize your website's structure for higher online visibility and more organic traffic? Here are five simple ways you can do by yourself:

  • Use descriptive page titles. Each page on your contractor website should have a descriptive and unique title that accurately reflects its content. The page title should include your target keywords and be under 60 characters long.
  • Organize your content with headings so your audience will have a pleasant reading experience. Make sure your main heading (H1) aligns with the page's topic.
  • Keep your URLs simple and easy to understand. Use descriptive words that exactly define the content of the page and avoid using numbers and special characters.
  • Use internal links to establish a clear hierarchy and help distribute link authority throughout your website.
  • Simplify navigation. Use clear and descriptive labels for each menu item, and stay away from jargon or technical terms that your website visitors may not understand. If you have a lot of pages on your website, consider using dropdown menus to organize them.

5. Create High-Quality Content

An effective SEO for contractors strategy should always include content creation for a couple of reasons.

First, posting quality content that's related to your business or niche consistently is a surefire way to boost your search rankings. That's because Google favors websites that offer valuable information to their searchers. The more relevant and engaging the content is - and the more often you publish - the higher it ranks your contractor website.

Second, visitors will view you as an authority in your industry. By constantly creating content that addresses your target audience's' questions and concerns, you can establish your website as a go-to resource for information. This means they're more likely to trust you and hire you for their contracting needs.

To help you get started, below are the most effective content creation ideas that can convert your prospects into clients:

  • How-to guides: Create how-to guides for DIY projects related to your industry (ex. "How to Install a Ceiling Fan" or "How to Lay Tile Flooring")
  • Project spotlights: Share before-and-after photos and details of completed projects to show off your skills and expertise.
  • Industry news and trends: Keep your audience up-to-date with the latest news and trends in the contracting industry.
  • Maintenance and upkeep tips: Share tips on how your audience can maintain and care for their home or property (ex. "How to Clean Gutters" or "How to Winterize Your Home")
  • Customer testimonials: Showcase success stories from happy customers to build trust and credibility with potential clients.
  • Product reviews: Share your thoughts and experiences with home equipment or tools, such as the best power tools or eco-friendly materials.
  • Q&A sessions: Host a live Q&A session on your social media channels to answer questions from your viewers and help them make informed decisions.

6. Use Off-Page SEO

Off-page elements also play a vital role in improving your contractor SEO strategy. Links and mentions from other sites can boost your website’s authority and ability to rank well in organic search results. And, the fact that they comprise nearly 80% of Google’s algorithm speaks volume.  

That’s why search engine optimization is more than just using the right keywords and building an attractive and easy-to-navigate website. As your trusted SEO agency, we can do the following to strengthen your website’s credibility:  

  • Acquire high-quality backlinks from authority sites to improve organic ranking and credibility as a contractor.  
  • Use social media marketing to reach out to your target audience. Engagement and shares on social media attract more attention to your business. More attention leads to more mentions and links.  
  • Guest post on a reputable website to gain more recognition while building authority at the same time.  
  • Participate in forum discussions that are related to the services you offer. Google loves discussions, so be sure to reply to the threads, share tips and tricks, and help solve problems of members a certain online community.

7. Perform an SEO Audit

There's no better way to identify areas of your website that need improvement and craft a contractor SEO strategy to improve your search engine rankings than by performing an SEO audit.

Use a tool like Screaming Frog to crawl your website and detect any technical issues that may be affecting your rankings. Look for broken links, missing meta tags, duplicate content, and other technical issues that can negatively impact your SEO. As for your site's speed, Google's PageSpeed Insights is an excellent tool to assess it.

Evaluate your content to ensure that they're informative, engaging, and optimized for your target keywords. Whenever necessary, add more keywords as naturally as possible, include relevant images with alt text, and break up long paragraphs.

Start Your Journey to Success with Our Contractor SEO Services

two contractors looking at wall

As a digital marketing agency with years of experience working with contractors and other industries across America, we know that hiring a team of SEO specialists will make things much more convenient in terms of growing your reputation online.

Whether you need help optimizing your website for local SEO, earning backlinks from high-ranking sites, developing a responsive web design, or just about anything related to SEO - Digital Resource is here for you.  

Investing in SEO means investing in the future of your business. We’ll be more than ecstatic to be a part of your success. With our expertise and commitment to serve our clients as best as we can, you’ll be seeing results in a matter of months.

Contact us now to learn about the services that will take your business a step ahead of your competitors.