SEO for Contractors

SEO for Contractors

Unlike most industries, contractors can't solely rely on repeat customers to grow their business.  

If you want to thrive in today's highly competitive market, you need to find ways to make yourself highly visible to the people who are looking for your services and get ahead of your competitors.  

Whether you’re a contractor who’s just starting out, or you’ve been in the business for a few years now who’s looking to expand your reach, building a solid SEO strategy is the way to go.

If this is your first time encountering the term, or perhaps you’ve heard of it a couple of times but never bothered looking it up, this is your chance to learn everything about it - or at least, how you can use it to grow your business.

In this post, we’ll discuss what SEO is, how you can benefit from it as a contractor, and several tips to get you started. Let’s dive in!

Why Invest in SEO for Contractors?

Nowadays, people turn to the internet for answers. Whether they're trying to buy something or make a major life decision, everything starts with a search.  

The problem is, will your business appear when potential customers search for the products or services you offer?

Therefore, you need SEO for contractors.  

SEO is the key to ensure that you show up on their search results first.  It consists of various best practices that improve your site and its visibility so that customers can find you right away.

The higher you rank in search results, the higher your odds of garnering attention and attracting potential customers. That’s why optimizing your website should be a top priority in your marketing plan.

By partnering with a dedicated agency like us, you can expect to see results in just a span of months!

seo for contractors

An SEO Company That Will Put You Ahead of Your Competitors

It goes without saying that an impressive ranking in search engines is the best reward you’ll reap when you invest in SEO. However, there are still other perks waiting that will absolutely put a huge smile on your face. Here’s what our SEO company can achieve for you:  

  • Increased Brand Awareness

With SEO helping you get to the first page of Google or any search engine, people will start to remember you every time they look for contractor services. Before you know it, they’ll go straight to your website without having to stop by at Google anymore.  

  • More Revenue

Every business wants to see a return on their investment, no doubt about that. Although SEO doesn’t deliver instant results, it will eventually generate a constant flow of leads for your business. If you have the patience and an award-winning team of SEO specialists behind you, you’ll be seeing outcomes that are better than what you had in mind.  

  • Bigger Competitive Edge

While you may be no match for well-established firms when it comes to traditional marketing due to their larger budgets, it’s certainly not the case with SEO. With the right contractor SEO strategies, you’ll be outranking major players in no time. By getting more clicks from internet users, you can become a threat to these companies.  

  • Cost-Effective

Bad news: SEO is not free.  

Good news: Investing in it has a broader reach and a longer shelf life than what you would normally spend on traditional marketing. Plus, it is not as costly.  

Trust us, it will be worth every penny. You will increase the visibility of your site and position yourself as an authority, which means more prospects coming to your door.  

The Best Custom Solutions for Your SEO Needs

SEO for contractors is a long-term strategy, which means it takes months to deliver results. But this we assure you; you will be seeing results that will make you say, “This is by far one of the greatest decisions I’ve made for my business!”

Our team of SEO experts can craft a custom solution for you that will not only boost your visibility on the search engine results pages but also put you ahead of your competitors!

Here are some of the SEO best practices you should follow to guarantee better rankings:  

1. Focus on the Right Keywords

Choosing the best keywords related to your contractor business is a critical step for growing your brand. With the right keywords, you can target potential customers no matter what stage they’re at in the customer journey, including those who are closer to making a purchase decision.  

For your contractor business, we suggest that you use long-tail keywords.    

Why does this matter though? Well, people who are more specific with their queries know exactly what they are looking for, which suggests that they are close to making a decision. General keywords, on the other hand, give little idea of what a searcher actually wants.  

For example, someone interested in remodeling their kitchen wouldn’t just type in the word “contractor,” but rather, they’ll make it as particular as possible, like “kitchen remodeling services nearby.”  

We use several tools, study your competitors, and conduct keyword research to discover the best search terms for your business and your goals.  

You can begin by brainstorming a list of the services you offer. Be sure to include location-based keywords, especially if you work on projects within a certain geographic area. Then, you may expand your list using keyword research tools like KeywordsFX and SEO Book.

Targeting long-tail keywords may mean appearing in fewer results pages, but the upside is, you’ll appear in front of more qualified leads who are really interested in your services. You know what this means? More calls, quote requests, and new customers!

2. Leverage Local SEO

Most, if not all, contractors largely count on their abilities to attract local customers. And so, you want to make the most of local SEO to provide a steady stream of customers for your contractor business.  

By optimizing your website for local SEO for contractors, you can  means more generate more website traffic, high-quality leads, and reap more conversions since you’re targeting clients from your area who will most likely avail your services. since the strategy’s more relevant to your base of local customers. Here are several other stats to prove how powerful it is:

So, what will it take to make a local SEO plan to achieve your goals? These tips will come in super handy:

  • Set up a Google My Business (GMB) account, optimize it, and have it verified by Google. See to it that all the details you provide are accurate and current. Most importantly, list ALL your services.
  • Keep your NAP (name, address, phone number) data up-to-date and consistent on all local directories to remain visible to local prospects.
  • Ask for reviews from satisfied customers. Besides optimizing your GMB profile, positive feedback for your contractor business can encourage more local customers to hire you.
  • Create local content to make an impact on your local search rankings. Write posts related to your business or any local news stories or events.  
  • Include location-specific webpages on your site if you serve different parts of a region.

Our team of digital marketing experts can develop localized keywords and content that will keep your contractor business at the forefront of the local community’s minds.  

3. Prioritize User Experience (UX)

Just because people may click on the first search result doesn’t mean that they’ll stay on the page for long. Landing on a web page that offers less-than-stellar experience will only cause visitors to exit and move to another site.

For this reason, providing a user-friendly experience should be a major part of your SEO for contractors plan. As your go-to SEO company, we can do the following to enhance the kind of experience you provide your web visitors:

  • Improve your page speed by compressing all your images before loading them onto your website.
  • Use compelling calls to action to allow your visitors to navigate your site seamlessly and get exactly what they want in the location they expect to find it.
  • Use white space to give your website a fresh, open, and modern feel.
  • Check for 404s and get rid of them or you’ll annoy your visitors.  
  • Build a mobile-friendly version of your website because 93% of consumers are using their smartphones to find local businesses.  

4. Use Off-Page Strategies

Off-page elements also play a vital role in improving your SEO for contractors. Links and mentions from other sites can boost your website’s authority and ability to rank well. And, the fact that they comprise nearly 80% of Google’s algorithm speaks volume.  

That’s why SEO is more than just using the right keywords and building an attractive and easy-to-navigate website. As you trusted SEO agency, we can do the following to strengthen your website’s credibility:  

  • Acquire high-quality backlinks from authority sites to improve organic ranking and credibility as a contractor.  
  • Use social media marketing to reach out to your target audience. Engagement and shares on social media attract more attention to your business. More attention leads to more mentions and links.  
  • Guest post on a reputable website to gain more recognition while building authority at the same time.  
  • Participate in forum discussions that are related to the services you offer. Google loves discussions, so be sure to reply to the threads, share tips and tricks, and help solve problems of members a certain online community

Start Your Journey to Success with SEO for Contractors

two contractors looking at wall

As a digital marketing agency with years of experience working with contractors and other industries across America, we know that hiring a team of SEO specialists will make things much more convenient in terms of growing your reputation online.

Whether you need help optimizing your website for local SEO, earning backlinks from high-ranking sites, developing a responsive web design, or just about anything related to SEO - Digital Resource is here for you.  

Investing in SEO means investing in the future of your business. We’ll be more than ecstatic to be a part of your success. With our expertise and commitment to serve our clients as best as we can, you’ll be seeing results in a matter of months.

Contact us now to learn about the services that will take your business a step ahead of your competitors.