If you’re a small business owner in Fort Lauderdale trying to get more customers online, then you’re going to want to read this blog.
Now that people have been doing most of their shopping online and seeing how this shift is going to be a permanent change, we believe SEO is now more important than ever.
Let’s take a look at some of the most compelling SEO statistics this year:
These stats prove that SEO Fort Lauderdale is indeed essential, and prioritizing it gives you the ability to make sure that your business appears first whenever a potential customer searches for the products or services you offer.
There are thousands of SEO advice online, but we are going to focus on these seven tips (that we think are the most important right now) given by renowned SEO experts.
You can use these tips to build, refine, and optimize your existing SEO strategy so you can achieve the best results.
Without any more delays, let’s get started!
According to Matt McGee, Editor-In-Chief of Search Engine Land and Marketing Land, one of the most important tips in SEO that you want to keep in mind is that you have two audiences: Users and search engine bots. You need to build trust with both of them, online and offline.
"Focus on creating trust through everything you do online and offline "
When it comes to SEO, you need to please humans and search engines. Both look for trust signals in terms of deciding which page to rank and which site to buy from.
So, how do you build trust among them?
According to Monster Insights, high-quality content and backlinks are two of the most important ranking factors this year. This tells us that trust signals remain to be vital not just in attracting website visitors and converting them, but also in determining your site’s search position.
Producing high-quality, consistent content that answers every pain point your target audience has during the buyer’s journey is how you can show users that you’re an expert in your field, one who’s trustworthy and credible.
When you do this, backlinks will come naturally. More and more websites will cite and link back to you, and this is how you signal search engine bots that your site is worthy of citation and that they should rank you accordingly.
McGee explains: "...your natural traffic will grow and grow and grow. You won't have to worry about algorithm changes. Your website will be crawled more deeply, your content will get indexed faster, and you'll be able to rank for more competitive terms faster."
Make sure you publish high-quality content consistently and use the topic cluster approach to provide more value to your target audience and build your backlinks.
Many marketers, entrepreneurs, and small business owners are so focused on ranking first that they forget that SEO is just one of the many factors that help them get customers and make sales online.
Phil Frost, founder and COO of Main Street ROI, points out that you need to look at SEO as a part of the bigger picture of your marketing strategy.
What he means is that while ranking first is great, all your efforts will go to waste if you don’t have a website that is optimized to convert leads or a great user experience to push prospects further down the sales funnel.
Don’t forget about other things that matter too, like having a professional website that converts, optimized high-quality content, excellent customer service, and great communication to guarantee your success online.
Answering questions to address customer pain points is a simple yet often overlooked tactic by many marketers and companies.
According to Adam Heitzman, Co-Founder and Managing Partner of HigherVisibility, it’s crucial to create a webpage that’s dedicated to answering all the possible questions a user might have regarding a specific keyword you want to rank for.
By recognizing and solving customer pain points along the buyer’s journey through highly targeted content, you’re helping them travel that journey faster and seamlessly. Making things easier for your target audience to reach a final purchasing decision is one of the best ways you can differentiate yourself from your competitors, foster loyalty, and secure sales.
A content marketing technique that allows you to do exactly what Heitzmen suggests is the use of topic clusters. They’re groups of related content that collectively cover a general topic (usually something that’s related to a keyword you want to rank for), and are interlinked with each other and to a pillar page to allow users and bots to easily navigate your content.
Basically, topic clusters allow you to discuss every possible subtopic your target audience might be interested in, and at the same time address their concerns and questions about them. This not only provides value to users and shows your expertise regarding a subject matter, but it also helps boost your SEO.
However, to create content that resonates with your audience, it’s important to understand the intent behind why they’re searching for that specific keyword and other terms around it.
A lot of marketers and business owners focus on the usual on-page and off-page SEO optimization tactics. But, according to Neil Patel, Co-Founder of Neil Patel Digital, you should go beyond keywords, link building, and content if you want to have the best chance of ranking in search engine results.
He’s talking about technical SEO. Patel said that by optimizing your technical SEO, you allow search engine bots to understand your website architecture, enabling them to crawl and index your content easily and faster for relevant searches.
Optimizing your technical Fort Lauderdale SEO includes fixing your website code, using proper title tags, using the right alt tags on images, and optimizing your URL.
Dixon Jones, Marketing Director at Majestic, highlighted this:
“There’s no point being number 1 for “Taxi” if your customer types in “Uber”.”
It makes sense, right?
What’s the point of people searching your company name only to find another business ranking first for it?
Did you know that if people are looking for your products or services by name, they’re most likely going to end up buying them? In fact, Google found that branded keywords have twice higher conversion rates compared to non-branded terms.
There’s a possibility that a potential customer will buy from a competitor because they couldn’t find you. So, if you’re not ranking number one for your own branded search term, make sure to work on it this year!
Many people still believe that SEO is made for search engine bots, but the truth is, it’s there to serve a greater purpose and that is to provide the best experience to users.
According to Omi Sido, SEO Manager of Canon Europe, you want to optimize your content for your customers and not for the bots.
What does this mean? It means that you should do more than just using high-volume keywords around your business and turning them into blog posts. If you want to truly succeed, you need to provide users more value.
Producing content that’s meant to satisfy search engines, and not address the needs and wants of your target audience will not help you generate a sustainable flow of traffic or leads. Instead, people will stop taking you seriously.
Yes, they might click on your results, but they will not interact with your website and bounce right away, which is, by the way, a wasted opportunity of turning visitors into paying customers.
So, how can you provide the best experience to users?
You need to know them first! Create buyer personas and create content around the interests, questions, and, doubts, they may have about the products or services you’re selling.
For sure, there’s no singular way to truly achieving SEO success because the algorithm is always changing. If there was, there won’t be a need for this blog!
According to Ryan Stewart, Founder of Webris, the key to paving your road to SEO success is to experiment and analyze the results.
Based on the tips given by SEO experts above, we can conclude that SEO is there to help you create a better brand and business for your target audience. It is centered around providing the ultimate experience to every user online and making sure that their needs and wants are being met.
If you’re an entrepreneur, small business owner, or marketer in Fort Lauderdale who needs help creating a solid SEO strategy specific to your business goals, we can help!