A well-designed, professional-looking logo allows clients to see the care and professionalism you’ve put into your business.
It builds trust and effectively communicates to people who you are, what you do, and how that benefits them.
A bad logo, on the other hand, gives a poor impression of your business, which stops you from developing relationships with potential customers.
Having the right logo is the first step toward creating a good impression. As your go-to internet marketing company in Florida, we’re going to provide you with the golden rules of logo design.
When trying to create a logo for your business, it pays to know the “golden rules” of logo creation even if you’ll be hiring somebody else to do it.
Knowing the do’s and don’ts will allow you to better assess if the logo you’ve been presented with is aesthetically appealing, scalable, and accurately representative of who you are as a company.
The right logo has the power to create a positive perception of your small business.
You want to make sure that you have a clear understanding of who you are and how you want to be perceived by others.
This will make it easier for you or a designer to translate who you are into shapes, colors, and other details.
Before starting the logo design process, ask yourself the following questions:
When you clearly know who you are as a company, it’ll be easier to come up with a logo that best represents your business.
You don’t want people to get the wrong impression about your small business. Choose design elements that align with your brand personality.
For instance, an elegant font will work well with a luxury brand than an urban brand. You want your logo to be relevant and make your target customers feel that they can relate to you right away.
A successful logo is one that people can easily remember.
Take Nike, McDonald's, and Apple as examples. None of their logos are intricate. In fact, they’re very simple but well-thought-out. As a result, people can easily recall these brands.
People from across the globe can tell right away that a person’s shoes are Nike just by the swoosh mark located on the side of their footwear, or that a person owns a Mac just by seeing the Apple logo on the back of their laptop.
You want to keep your logo simple and clean so your target market can easily recognize you.
It’s also important to consider the practicalities: highly detailed logo designs don’t scale well when viewed or printed in smaller sizes.
In line with keeping things simple, you don't have to try too hard to show what your small business does by creating a very detailed logo.
Shell is a great example. Even though the word “Shell” can’t be found anywhere on the logo, people immediately recognize the business and know its name.
This shows that the right logo allows you to communicate with your target customers without saying a single word.
Don’t worry about trying to fit all your products or services onto a logo. If it doesn’t fit, you may not even need to add your brand’s name!
Color is a crucial part of branding. However, it can be a distraction when you’re first creating your logo.
That’s why it can be a good idea to start with black and white, before making any color decisions. This process allows you to focus on the idea of your actual logo design, as opposed to just its color.
You can always change your color palette later, but you can’t salvage a bad logo.
So, focus on the lines, shapes, and the concept of your logo first. This allows you to see what it will look like in one color.
You may be wondering: why does this matter?
Well, there are instances where your logo will have to be printed in black and white for various cases, engraved on a metal plate, embossed on leather notebooks, placed on wax seals, etc. If your logo doesn’t work in one color, then people won’t be able to recognize it.
This helps ensure that your logo is versatile and can be used in any situation.
Remember, a good logo needs to work well in one color, in black and white, and in many colors.
A good logo should also work well on dark backgrounds, light backgrounds, and even on multicolored backgrounds.
When creating your logo, it’s important to understand that it doesn’t exist in absolute isolation.
Usually, we see logos presented within websites, posters, business cards, marketing materials, app icons, and other applications.
For this reason, it’s essential that you also think about your logo design’s cohesiveness with where it might appear and what it’s surrounded by.
One way to achieve a cohesive brand identity is to create a bespoke typeface for your logo.
That typeface can then be used for all kinds of marketing materials, including:
It’s easy to be biased and overlook possible unintended innuendos or cultural misunderstandings in your own logo design.
That’s why it’s important to ask your trusted peers to look over your logo and provide opinions on how you can improve it.
You can head over to our internet marketing company in Florida if you need help coming up with a logo and building a strong brand for your small business.
A potential customer’s first encounter with your brand might be with your logo. Because of this, your logo should be able to capture attention and resonate with your customers right from the start.
When creating your logo, make sure you do your research, try to keep it simple, align it with your brand personality, aim for versatility, differentiate it from your competitors, and seek a second opinion.
If you need help building a strong brand for your small business in Florida, Digital Resource can help.
Our team of digital marketing specialists and web designers will partner with you to create a brand identity that will make you stand out from your competitors and appeal to your ideal customers.
Contact us today to start developing a strong online presence with the right brand identity for your small business!
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