Starbucks, Apple, McDonald's, Google, and Toyota.
As you read the names of these famed companies, their logos might have crossed your mind. This shows that appearances count. Logos are an essential component of the first impression a brand makes in your mind. Sometimes, these images resonate more strongly than any other aspect of your brand.
Renderforest's 2021 Branding Statistics states that 75% of people recognize a brand by its logo, 60% by its visual style, 45% by its signature color, and 25% by its unique voice. This means that having a logo and using the correct elements in it is very important.
With millions of logos existing, you might be wondering how companies and organizations come up with something eye-catching and unique.
If you're in the process of making a new logo, our SEO experts in West Palm Beach can help you by defining what a brand logo is.
We'll also share what a logo can mean to your audience so you can create one that is a cut above the rest.
A brand logo can be made up of text, images, symbols, or a combination thereof. It helps your clients identify and remember your product, services, or advocacy.
When did you first get the idea for your business? You could’ve identified a market need when:
Each of these moments can offer a great jumping off point for a variety of different logos.
This is important to consider because one of the things that customers look for in a brand is its history. The humble beginnings of a brand allow customers to examine its credibility and quality.
Moreover, there are some customers who pay close attention to how long your brand has been in business. The longer a company’s history, the more likely it is to have expertise.
To show your brand's history through your logo, you may want to consider adding the following:
Adding these elements will appeal to your customers' curiosity, and maybe even entice them to do some research on your company history. Remember that what customers know about you can be a major influence on where your brand is headed.
How do you establish and apply your team's beliefs and values? The following can help:
Once you have these beliefs, you’ll be better prepared to convey them on your logo. Often, a marketing company will ask you for these values during your onboarding process, but you can also mention if there are one or two values that you feel are especially important to convey.
Another thing that the logo communicates to an audience is the quality: not just of the product or service, but of the people behind it. You don’t want to look like a cheapskate: you want to look like a company that consumers can trust.
A data analysis conducted in 2020 stated that 60 percent of buyers avoid companies with ugly logos, no matter how many good reviews they have. This means that your brand logo should always appeal to the masses.
How it appears gives the customers a sense of relief knowing that the brand’s owners care enough to spend time developing a good logo. It also shows that they have the resources necessary to work with high-quality vendors.
Your logo is essential for helping customers remember your brand visually. It doesn't have to be loud and elaborate with all the colors on the color wheel. Instead, you’re looking for something that’s simple and able to appeal to as many members of your target audience as possible.
When creating a logo for your brand, remember these elements:
When done correctly, a logo catches peoples’ eyes while also giving them a clear sense of who you are and what you stand for.
We've established that a logo provides tremendous reach to your potential customers. It will show up on your packaging, social networking profiles, marketing advertisements, and business cards. It will serve as the face of your company.
However, not everyone's team is gifted when it comes to logo design.
As we stated earlier, the logo must communicate the quality and earn the customers' trust. Your wonderfully conceptualized concept, including the history, beliefs, and values, must be translated into a logo.
Digital Resource is the leading SEO company in West Palm Beach. We can assist you with both the conceptualization and development of brand logos.
We will be delighted to help you build your brand and find the leads you need to grow.