Isn’t it frustrating when you spend your money, time, and effort on your PPC campaigns, only to see them fail?
Instead of seeing a boost in your conversions, you’re not getting any leads and sales at all.
What could be the problem? Why isn’t your pay-per-click advertising generating the results you expect?
Factors such as your ad copy, call to action, landing page quality, and keyword relevance can influence the success of your PPC campaigns.
If your pay-per-click ad isn’t generating leads, it could be because you’re not using the right keywords, or perhaps your landing page sucks.
Another possible reason why your PPC campaign isn’t increasing sales for your business is because of click fraud.
According to PPC Protect, 36% of display click ads are fraud or invalid. Smartphone click fraud also increased to 102% from January to April 2017. And click fraud continues to grow at 50% per year.
Consider using click fraud detection and prevention tool to protect yourself from click farms and bots. And, to assess if it’s really the cause behind your ineffective PPC campaigns.
But, if click fraud isn’t the problem, here’s what you should do:
One of the reasons why your pay-per-click ad isn’t generating results is because the keyword you’re using is a broad match.
You might think that you’re doing your ads a favor by using general terms that you know a lot of people will use in their search, when in reality, you’re actually not.
Keep in mind that using general keywords will pair you to all kinds of searches that Google thinks is somewhat related to your keyword. This means that you’ll be showing your ads to a wide range of people, including those who aren’t interested in what you have to offer.
Remember, you have to pay for every click, even for those who will likely not end up purchasing, which can drive your costs up.
Here are some PPC keyword tips you can use to drive your conversions up:
Reassess the keyword you used in your pay-per-click advertising and check if it’s a broad match. If it is, consider changing it into a more targeted keyword that your target audience will most likely use when they’re ready to make a purchase.
A great PPC copy is a crucial factor in increasing your click-through rate and conversions.
If your pay-per-click ads aren’t generating clicks, it may be because of your ad copy. So, try tweaking it and test your ad copy to see if it makes a difference.
According to Perry Marshall, author of “The Ultimate Guide to AdWords”, a great ad copy highlights the benefits that a customer will get if they buy your product or service. It’s because people buy to solve their problems.
An ad copy generally has three main components:
For example, you’re selling makeup. Its feature is that it’s water-resistant, while a benefit of it is by helping people stay fresh and beautiful on a hot summer day, on tear-jerking affairs, and during pool parties.
Also, a personalized CTA is more compelling. So, instead of using CTAs like “buy now”, you should use lines that aim to appeal to the emotions of your ideal customers, such as “stay fresh and beautiful all day with…”
Here are some ads copy best practices you should follow:
Always test your PPC campaigns frequently and make necessary improvements to get the results you want. The more data you collect, the easier it is to spot trends, which you can then use to improve your ad strategy.
A landing page is what brings a visitor closer to becoming a customer. This is where you make a special offer that your target audience cannot resist and make some sort of a trade or deal.
For example, you provide a piece of information, special discount, or exclusive access in return for their contact information and email.
A landing page is designed with one goal in mind, and that is to convert a visitor. But, what exactly makes a landing page effective?
Here are some tips:
Don’t be afraid to tweak your headline, CTA, visuals, messaging, and other elements of your landing page. As long as you test the changes you make, you’ll soon find a landing page that works and converts as much as possible.
If you’ve done everything you can with your current campaign to see if the ROI gets better, but you’re still not getting the results you need, then you have no other choice but to end your PPC campaign.
Usually, advertisers decide to stop their pay-per-click ads because of the following reasons:
Even with your best efforts, you’re still not getting the results you expect from running a pay-per-click ad. Don’t be afraid to stop your campaign.
This shouldn’t discourage you from running PPC ads in the future. With the right strategy and professional help from a Florida internet marketing company, PPC ads can do wonders for your business.
If you still can’t find any luck running a successful pay-per-click ad campaign no matter how hard you try, maybe it’s time to seek professional help.
Digital Resource is your go-to Florida internet marketing company. We can help you craft highly effective PPC ads within budget, and we can also help you get the leads you need to start growing your business.
Are you looking for a surefire way to make your business to succeed online? If so, don’t hesitate to contact us.