Pest Control Marketing: How to Boost First Quarter Sales

Business is usually slow from January to March. This is because most people would have used up their budget from all the shopping sprees during the holiday season.  

Not surprising, right? But it doesn't have to be this way. You can avoid a sales slump and boost your first-quarter sales with a solid Q1 marketing plan.  

Make sure to incorporate action campaigns into your Q1 marketing. Action campaigns or promotional campaigns are short-term tactics designed to drive your audience to take a specific action that has a direct impact on your business.  

In this article, we are going to share with you five campaign ideas and SEO for pest control that will help drive sales and boost your pest control business during the first quarter of the year.  

5 First Quarter Marketing Ideas To Boost Sales

1. Increase Your Marketing Efforts Before January

The holidays are indeed a busy time. But, don't focus all your time and energy marketing your pest control business to attract customers for this specific season only.  

You also want to think ahead on how you can keep the momentum going through the new year.  

Here are some ideas on how you can increase your marketing efforts before January and during the first-quarter stretch:

• Focus on re-engaging users who have previously interacted with your content, liked your page, and clicked on your ads, but haven't yet converted. You can send out emails and invest in social media retargeting to get their attention. This can put your brand at the top of their minds and urge them to finally avail of your services.  
• Invest in paid ads because they can give the immediate results you're looking for when business is slow. It's a great way to put your pest control services in front of those who are interested in buying them.  
• Personalize your brand experience by using customer data to segment your audience into groups. This way, you can create offerings and promos that you know a specific group is interested in. You can also create email copies, messaging, and visuals your target audience can resonate with.
• Feature content on your social media that your customers want to see. It could be pest control hacks, tips, user-generated content, or your ongoing promos.  

• Optimize your website for SEO for pest control to make sure your business appears in front of potential customers who need your services.  

2. Brainstorm on How to 'New Year, New You Your Pest Control Services

A lot of people make resolutions for the New Year to better themselves. For that reason, they invest in products or services that will help them achieve this.  

For example, many people make resolutions to start eating healthier, exercising more, decluttering their house, and deep cleaning.  

Find a way to make your services relevant to what people want during this time and communicate it to them through storytelling to create an impact.  

Frame your campaign around gearing up for the new year and starting the right by getting rid of pests in their homes that are potentially risking their health and lives.  

3. Have a Huge Promo

Consider running a huge promo during the first quarter to create momentum and kickstart your sales.  

It’s a great way to build hype around your business and nudge potential customers to finally avail of your pest control services. Some people are just waiting for the right deals to come around.  

When doing a big annual promotion, you must market it properly and bring out people's fear of missing out to get them to take action.

Here’s how you can do it:

• Use phrases like “once in a lifetime opportunity or “few slots left”.
• Set a time limit and don’t extend your sale. For instance: “Deal of the Day: 50% off on all services.”  
• Feature testimonials and reviews on your social media accounts and website to get potential customers to buy your services.
• Market time-limited service bundles to get them to think that they’re getting value for money.  
• Show that people are buying your services and every minute they waste thinking about whether or not to book with you is a missed opportunity for a great deal.  

4. Create a Referral Program

Word-of-mouth remains to be one of the most valuable forms of marketing. Leads from referrals have a 30% higher conversion rate.  

Get your previous and existing customers to refer you to their network of friends and family by creating a referral reward program. You can give away products, discounts, gift cards, and other forms of incentives that will motivate people to refer you.  

5. Revamp Your Outdated Content and Other Marketing Materials

It’s important to keep your website copy, blog posts, and any printed materials updated.  

The consumer wants and preferences change all the time and it's important to keep up with these changes to stay relevant.  

Repurposing your content and updating them into formats that modern consumers want to interact with will boost your engagement rate and satisfaction.  

Many consumers interact with your business through content. Make sure you’re putting out high-quality content that speaks to your intended audience and attracts the right people to your pest control business.  

Here’s how to do a content audit so you can revamp outdated articles and repurpose them into fresh, new content:

• Create a spreadsheet of all your content channels and the pieces you’ve published on those channels. Don’t forget to include articles and pages on your site.  
• Once you’ve listed down all your posts and pages, identify the variables you care about. For example, if you want to boost your content’s organic rankings, then you’ll want to check if they’re following on-page SEO for pest control best practices. Are they using the right keywords? Are the page title is optimized?  
• Analyze which content isn’t ranking well and apply best practices for SEO for pest control. You can start by editing the calls to action or getting rid of outdated statistics. You also want to replace links that are no longer working, and update images on your product pages and their descriptions.  

Take Your Pest Control Business to The Next Level with SEO!

Just because the first quarter of the year is considered a slow season, doesn't mean you're just going to accept that your sales are slow too.  

You can do something to something to generate a steady flow of leads all year round, starting with optimizing your business for SEO for pest control!

At Digital Resource, our digital marketing specialists and SEO experts will work with you to create a custom SEO and marketing plan that will put your business ahead of the competition and attract more customers online.  

Want to keep your business busy even during the slow season? Contact us today! We know what to do.  

‍