Business is usually slow from January to March. This is because most people would have used up their budget from all the shopping sprees during the holiday season.
Not surprising, right? But it doesn't have to be this way. You can avoid a sales slump and boost your first-quarter sales with a solid Q1 marketing plan.
Make sure to incorporate action campaigns into your Q1 marketing. Action campaigns or promotional campaigns are short-term tactics designed to drive your audience to take a specific action that has a direct impact on your business.
In this article, we are going to share with you five campaign ideas and SEO for pest control that will help drive sales and boost your pest control business during the first quarter of the year.
The holidays are indeed a busy time. But, don't focus all your time and energy marketing your pest control business to attract customers for this specific season only.
You also want to think ahead on how you can keep the momentum going through the new year.
Here are some ideas on how you can increase your marketing efforts before January and during the first-quarter stretch:
A lot of people make resolutions for the New Year to better themselves. For that reason, they invest in products or services that will help them achieve this.
For example, many people make resolutions to start eating healthier, exercising more, decluttering their house, and deep cleaning.
Find a way to make your services relevant to what people want during this time and communicate it to them through storytelling to create an impact.
Frame your campaign around gearing up for the new year and starting the right by getting rid of pests in their homes that are potentially risking their health and lives.
Consider running a huge promo during the first quarter to create momentum and kickstart your sales.
It’s a great way to build hype around your business and nudge potential customers to finally avail of your pest control services. Some people are just waiting for the right deals to come around.
When doing a big annual promotion, you must market it properly and bring out people's fear of missing out to get them to take action.
Here’s how you can do it:
Word-of-mouth remains to be one of the most valuable forms of marketing. Leads from referrals have a 30% higher conversion rate.
Get your previous and existing customers to refer you to their network of friends and family by creating a referral reward program. You can give away products, discounts, gift cards, and other forms of incentives that will motivate people to refer you.
It’s important to keep your website copy, blog posts, and any printed materials updated.
The consumer wants and preferences change all the time and it's important to keep up with these changes to stay relevant.
Repurposing your content and updating them into formats that modern consumers want to interact with will boost your engagement rate and satisfaction.
Many consumers interact with your business through content. Make sure you’re putting out high-quality content that speaks to your intended audience and attracts the right people to your pest control business.
Here’s how to do a content audit so you can revamp outdated articles and repurpose them into fresh, new content:
Just because the first quarter of the year is considered a slow season, doesn't mean you're just going to accept that your sales are slow too.
You can do something to something to generate a steady flow of leads all year round, starting with optimizing your business for SEO for pest control!
At Digital Resource, our digital marketing specialists and SEO experts will work with you to create a custom SEO and marketing plan that will put your business ahead of the competition and attract more customers online.
Want to keep your business busy even during the slow season? Contact us today! We know what to do.