Valuable content gets traffic and converts customers.
Unfortunately, it can be a major headache to make. It's challenging to come up with fresh stuff daily, and a single blog article can take half a workday to complete.
But did you know that you can repurpose your blog content to increase your site's traffic and convert more leads? This is one of the most straightforward strategies to improve your marketing outcomes.
In this post, our Florida SEO services team will share with you why repurposing your blog content is helpful for SEO. We will also share five easy ways for you to get started repurposing.
Are you excited to learn? Let's get started!
Search engine optimization is a complicated task, since search engines consider so many factors when determining the results of a query. Fortunately, repurposing content benefits your site’s SEO in various ways:
All of these benefits work together to make your repurposing efforts worthwhile.
One of the easiest ways to repurpose your original blog content is to convert a blog article into a podcast or a video.
At Digital Resource, our Florida SEO services team makes our blog posts more enjoyable by converting them into videos. By doing so, we can instantly turn our 1500-word article into 10-15 minutes of content.
Aside from that, there is another advantage that goes unnoticed.
When you reuse text on the internet, you risk hurting your SEO because search engines will flag it as duplicate content. You can avoid this issue and double your content production by converting it to another format (audio, video, or offline).
You can, of course, do the opposite and generate fresh internet content from varied sources.
One of the most promising prospects is your existing offline content, such as previous speeches and presentations, which could serve as the foundation for future online content development. You can also transcribe your audio and video files and turn them into a blog post.
You can even weave a story around everyday facts, such as raw data or statistics, to give them new life. This information could be turned into an infographic or a new report to help you generate email leads.
Consider repackaging your blog pieces into a new guide once you've written a lot on a subject.
For example, you may have previously written blogs about:
What you can do is to convert those blog entries into "The Complete Guide to Instagram Marketing," which you can then utilize in email marketing and lead generation.
Depending on how old your blog articles are, you may want to update them to make them sparkle. You don't want your efforts in creating high-quality blog content to go unnoticed. Recycle those old blog entries, and they'll live on forever!
Numbered-list posts are usually popular. People like knowledge in bite-sized chunks or tactical recommendations, which makes this content effective for inbound marketing.
When we see "5 Ways to..." or "50 Tips for...", we can't help but click.
You can give these posts new life by delving into each subject and making it into its own complete post.
So, the next time you publish "5 Surefire Ways to...", you can quickly outline each point before branching out each individual article into a lengthy explanation with additional background, facts, and valuable examples. You could even create an infographic to summarize the concepts.
And, of course, you could always do the reverse.
Take five, seven, or nine popular blog entries on the same topic and combine them into a single summary post. This is a fast reference article with brief summaries of each critical issue.
Let’s say you've written a good stats piece in which you provide some fascinating, intriguing statistics about your niche. Do you want to get more mileage out of those data points? Make them into separate tweetable pieces.
You can do this in a variety of ways, including:
Here's an example for Statista:
Repurposing your original statistics into tweetable highlights increases their shareability significantly. This will broaden the audience for your content.
You can follow this strategy by writing one significant, in-depth item on your own blog and then writing follow-ups, updates, summaries, or relevant news pieces on other sites. On those other sites, you should link back to your primary piece.
This strategy is beneficial because:
Do you have a lot of old blog content on your website? Why use it once when you can get the benefits repeatedly?
At Digital Resource, our Florida SEO services team will ensure that your business ranks well on Google search!
Contact us today for a free consultation.