NFTs are one of the hottest trends in the digital industry right now.
But, despite their increasing popularity and their potential to go mainstream, consumer awareness and interest in these modern collectibles is still niche.
In other words, NFT products don’t sell themselves.
This is why a lot of NFT creators are interested in knowing how to promote their own NFTs and get their projects in front of the right people.
As your trusted digital marketing agency in Miami, we’ll share with you what you need to know about NFTs and how to build a winning NFT marketing strategy.
NFT stands for non-fungible token. In simple terms, it’s a digital asset that ties ownership to unique digital items, such as music, videos, digital art, real estate, and maybe even a very special tweet.
NFTs are securely documented on a blockchain, which makes them difficult to alter or copy. This guarantees that every NFT is one-of-a-kind.
There is no single, correct way to market an NFT project because each of them is unique. There are, however, a set of guidelines you can follow to create your own NFT marketing strategy that will help you sell out every project you have.
Marketing is all about messaging. It’s in the way that you communicate with your target customers and convey the value of your NFT project that you can build rapport, establish trust, and win over buyers.
When crafting your message, think about your ideal buyers and how you’re going to communicate what your NFT project is all about in the simplest yet effective manner. You want to let them know that this NFT project is for them and explain what benefits they’re going to get from it.
By keeping your target customers in mind, you can craft messaging that resonates and speaks directly to their needs and desires.
Check out this example from cunning wolf society.
As you can see from Cunning Wolf Society’s bio on Twitter, the first sentence tells us what they're set out to do, which is to groom or equip future leaders in the field.
The second sentence then tells us how exactly they’re going to do it which is by providing them with an NFT data analytics tool.
This messaging is short yet effective. It informs, inspires, and intrigues! This is what you want your marketing campaigns to look like.
Your ideal buyers are likely to hear about NFT projects all day. With all that noise, you must get straight to the point by having clear messaging that people will understand right away.
So, ask yourself, how are you going to describe your project or collection in two sentences? This is how you’re going to cut through the noise.
You want to make your project appealing to your target audience. To do this, you need to first identify the aspects that make your NFT(s) unique and make sure that you have results to back up your claims.
Whatever it is that you bring new to the table, this is the advantage that you’re going to use to get people to bid on your NFT or join your project.
At the end of the day, this is what’s going to influence your project’s perceived value and how much people are willing to pay for your NFTs.
Because there's no single, correct way to market your NFT project, having a goal will help direct your efforts.
What is it that you want to achieve at the end of the day? Grow your following? Build trust? Establish yourself as a leader in the space? Get more people to bid on your art?
Once you have identified your goal, it’ll be easier to come up with a strategy that will help you achieve your objectives.
For example, if your goal is to establish trust among your target audience, then some of the ways you can achieve this are by growing your following to serve as social proof, starting a blog to show your expertise, or partnering with key influencers.
However, just be careful about vanity metrics. Although it’s good to see that you have 100k followers on your profile, it can give you a false sense of security.
What we’re trying to say is that you don’t need thousands of followers to sell an NFT.
Instead, focus on reaching the right people and building a connection with them.
If you feel intimidated by your goal, this digital marketing agency in Miami suggests that you break it down into smaller bite-sized objectives so that they’re not very overwhelming.
It’s important to get your message out and create a buzz because otherwise no one would know about your collection or project let alone bid or buy it.
There are many ways to reach your audience. Here are eight proven NFT marketing tactics you should try:
Optimize for Search Engine Optimization
SEO boosts the organic visibility of your NFTs, which can help generate bids. So, how exactly can you optimize for SEO?
If you have a website, you can start by doing the following:
Start Blogging or Vlogging
To reach buyers at different stages in the buyer’s journey, you should start blogging or vlogging.
Since NFTs are relatively new, a lot of people will be searching for information about them. This presents a wonderful opportunity to showcase your knowledge and expertise.
Plus, it helps build confidence in your potential buyers. It tells them that you know what you're doing and that they can trust you. You can also use blogging to show your ideal customers why they should buy your digital assets.
Join NFT Listings and Marketplaces
To boost the visibility of your NFTs and expand your reach, you should place listings in some of the best NFT marketplaces.
When choosing where to sell your ideas or tokens, consider the features of your project to guide you in choosing the best platform for you.
Work with an Influencer
If you want to get the attention of your ideal buyers, don’t hesitate to collaborate with the right influencers or thought leaders in your niche.
People believe in influencers big time. So, if you can partner with someone to promote or showcase your NFTs, you can reach your target demographics and put your NFTs in front of the right people.
Join NFT Communities and Forums
For your NFT project to be successful, you need to be a part of a community.
In fact, the NFT space is actually a community of creators, traders, and people who are interested in NFTs. They invest time in sharing ideas, collaborating, and supporting each other’s art and projects.
By participating in conversations, contributing ideas, and answering people’s questions, you can build your network and have other creators support and promote your project to their own network.
Invest in Discord and Telegram Marketing
Along with joining NFT forums and communities on Reddit, Qoska Forum, and Cryptocurrency Discussion Board, one of the best ways to promote your NFT collection or project to an NFT audience is by joining conversations and collaborations in Discord, Twitter, and Telegram.
By doing so, you can create a buzz around yourself and your NFTs across various platforms. This allows you to gain traction and get useful feedback from the community.
Send Out Emails to Your Email List
Sending out emails containing exclusive NFT content is a great way to stay in touch with prospective buyers, customers, and your target audience.
This allows you to build a relationship with your email list, create trust, and boost your credibility.
As a result, you can let people know when you’re dropping a new collection and get them to bid on the sale day!
Post About NFTs on Social Media
Some of the world's leading NFT creators use Instagram to showcase their NFT collections.
It’s how they build hype and get more attention for their upcoming releases.
There are so many creative ways you can promote your project or collection on Instagram. Here are a few tips to help you get started:
The only way to see which marketing tactic works best for you is to do a split test. Don’t be afraid to try different things.
As long as you’re monitoring the results, you can see what works and what doesn’t. This allows you to make better decisions on how you’re going to promote your NFT collection effectively.
As your trusted digital marketing agency in Miami, we suggest that you find what works and double down on it.
The value of an NFT is determined by what someone else is willing to pay for it. This arbitrary valuation is what makes them difficult to sell. But, with the right marketing message presented to the right buyer, you can make a lot of money off of even a single NFT.
Digital Resource is the leading digital marketing agency in Miami. If you’re an NFT creator that doesn’t know how to market and sell your project, we can help!
Our team of digital marketing experts and SEO specialists will work with you to create a custom marketing plan that will enable you to make the most out of every sale and establish you as an expert in the NFT space.
Contact us today to start getting more bidders for your next sale!