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A Minimalist’s Approach to SEO: Boost Traffic By Doing These 3 Things Every Week

Search Optimization

“How can I drive traffic to my website?” This is a question many digital marketers often ask themselves.  

Well, if you’re focusing on the 200+ factors in Google’s algorithms, hitting that goal quickly can be pretty challenging.

No need to fret just yet, though.

You can still make it happen - as long as you know what to prioritize for the best results.

While it would be nice to have all the time and money in the world to invest in all things SEO, it’s important to stay realistic by paying attention to those activities that will impact your business the most.

Luckily for you, a top Fort Lauderdale SEO company (that’s us!) is here to walk you through the path to SEO success. We’ll share three strategies to help you generate quality traffic to your website.

Yep, you read that right. Only three strategies.

The catch is, you gotta be consistent with them. Doing them every week is key.

With that in mind, let’s explore each of them now!

3 Easy Traffic-Generating Strategies to Implement Weekly

man working on laptop to increase traffic

1. Optimize Existing Content

Let’s say content creation happens to be one of your strongest suits, and your writing skills are truly impeccable. You’re equipped with the know-hows of coming up with a solid piece that quickly engages readers.  

However, there’s one issue that needs to be addressed first: Is your content well-optimized?

Look at your past articles and check if any of them needs revamping to push them even higher in the search results.

No matter how valuable your content may be, you’ll have trouble driving traffic if you fail to optimize it. That’s why you should dig into your previous posts and identify which ones should be further refined.  

Use Google Analytics to figure out which articles are performing poorly and indicating drops in traffic from the prior week. You can change this downward trend with extra optimizations. Here’s how:

  • Include new keywords. Every time you have new SEO keyword strategies, make it a point to revisit your older content to incorporate these new target keywords. Make sure to look both in the front- and back-end of each content.
  • Review your CTAs. Outdated calls to action would be the biggest missed opportunity for older pages that continue to earn traffic. Updating them can easily boost your conversions.
  • Check your meta descriptions. Metadata that are too long or missing altogether can slow down your traffic generation. Free SEO analysis tools like Screaming Frog, SEMrush, and Moz can help you analyze your pages to identify such issues.
  • Polish your article structure. Visually enhance your underperforming pieces by working on their structures. Add more storytelling and high-quality media. Tweak your titles, heading tags, and cover images. And, eliminate unnecessary elements to make your structure appear simpler.
  • Make it complete. Maybe your piece doesn’t tackle everything it should be tackling. One way to solve the problem is by checking all the results that appear higher than your article. Take note of their target keyword/s so you can also incorporate them into your content. You might also want to explore related topics on forums like Reddit and Quora to see the questions most people ask. That way, you can address them as you update your post.

2. Perform Competitive Analysis

Studying the SEO strategies of your competitors is crucial when it comes to improving your traffic, and eventually, your business. Knowing what they’re up to, as well as their strengths and weaknesses, will give you an edge over them.

 So, what should you be analyzing? Find out below:

  • Keywords
  • Backlinks
  • On-page SEO(meta descriptions, meta titles, image alt tags, etc.)
  • Website speed
  • Domain data
  • Social media presence

As a leading Fort Lauderdale SEO company, we also suggest you use tools such as Ahrefs, BuzzSumo, or SpyFu to check out the content performance of your rivals. They provide users an at-a-glance view of what topics resonate well with the audience, as well as those that are trending on social media.

3. Create New Content

The third and final step is perhaps the most important one: Publish new content every week. Of course, it should be something your audience finds valuable and insightful. Good content is what keeps people engaged and coming back for more, after all.

If you’re struggling to draw in visitors through your blog posts, these steps should be able to help you turn that situation around;

  • Identify your buyer persona. Understand the audience you’re targeting, from their demographics to their pain points, so you’ll know the type of content you’ll be concentrating on.
  • Make your content easy to read and digest. Keep your paragraphs short and sweet. Use bullets for lists. Add a couple of relevant images.
  • Write enticing headlines. Let’s be honest; even the most well-written post wouldn’t get much traffic if it comes with a boring headline. Headlines are pretty much what invite searchers to click on a link.
  • Create evergreen content. An effective way to get visitors returning to your website is by posting content continually pertinent - one that stays fresh over a long period of time.
  • Keep your tone conversational. People would take brands that write in a conversational tone than those that use stuffy, formal language any day. That said, write your blogs the sameway you would talk, leave out the sleazy sales pitches, and include questions in your copy.

Ready to Increase Your Traffic Using These 3 Steps?

businessman looking happily at laptop

Although driving quality traffic to your website is a never-ending task, it’s undoubtedly one that produces excellent results for your business. These three strategies can truly make a massive difference in your SEO efforts.  

Then again, you always have the option to hire a Fort Lauderdale SEO company to do all the work for you, and yes, we’re talking about us!

These aren’t the only SEO tactics we at Digital Resource specialize in. As a matter of fact, we have tons of other secrets that will no doubt boost your visibility, leads, conversions, and ultimately, sales.  

Plus, we’re not just limited to search engine optimization. We also have a team of experts in other digital marketing areas - social media, content, email, you name it. We promise you nothing but the best outcome.

Contact us today for a free consultation!

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