Visuals are incredibly important for engaging your readers and keeping them on your site. At the same time, they can slow your website down. This impacts user experience and can affect your rankings.
As the leading digital marketing agency in Miami, we are going to share with you how to optimize your images to strengthen your SEO and boost your ranking on Google.
Image optimization refers to two different processes:
Before adding images to your website, you want to make sure that you’re using the right file type.
The most common file types used to post images to the web are:
At our digital marketing agency in Miami, JPEG is our go-to file type when uploading photos on our site. Just keep in mind that Google can’t index .jpg images inside an inline SVG format.
When you have hundreds of photos to work with, sometimes it's better to just keep the default file names your camera appoints. But, when it comes to optimizing your images for SEO, you must use descriptive, keyword-rich file names to help your page rank on different search mediums.
If you use generic names, search engine bots will have a hard time crawling your image file names. As a result, they can't index them for relevant queries.
This can be extremely disadvantageous, especially if you own an e-commerce site and want your products to appear in front of potential customers.
Not sure how to name your image files? Here’s how:
As your go-to digital marketing agency in Miami, we suggest that you use descriptive, keyword-rich file names on your site to not only boost your on-page SEO but also help your images rank high on the search engine results pages.
Images make up 21% of a webpage's total weight. Failing to compress the pictures you use will result in a slow page loading speed, which can affect your ranking in the search results.
Aside from your ranking, a slow site speed can also affect user experience. According to BBC, 50% of customers will likely bounce if an e-commerce site takes more than three seconds to load. This means that you won't just lose prospects. You'll also end up getting a bad rep for having a slow site speed.
Try using Google’s PageSpeed Insights tool to check how your images are affecting your page speed.
Tools like Photoshop or TinyPNG can help compress your images without sacrificing their quality. As a result, they look great on your website, but they don’t slow your page down.
If you want to provide larger images for your visitors to increase user experience, it's best to make it a smaller image and then give users the option to view it on a larger scale via pop-up or on a separate webpage.
Avoid placing large images on your site and then shrinking its dimensions via the source code. This can slow your site down.
ALT tags or ALT attributes serve as alternative text for an image. They help describe what’s going on in the picture or what it represents so that visually impaired users ‘read’ images while browsing the web through their screen readers.
ALT attributes also serve as the text alternative of an image when a browser can’t render them properly, giving users an idea of what the image is supposed to illustrate.
ALT tags help your images become more accessible to users while also adding SEO value to your pages. Optimizing your ALT tags with keywords can help your site rank better in Google.
In fact, using alt attributes for your product images is the best way for them to appear on Google image and web search results.
Here are some best practices for optimizing your alt attributes:
When it comes to using several images of your product from different angles, it’s ideal to create unique alt attribute for each of them.
For example, if you want to convince your customers to buy the bags you’re selling, you need to show every detail they offer. It would be best to show shots of your bag's interior, the hardware, a close-up of the material, the back view, and more.
Your alt text would then look something like this:
The key here is to add unique characterization to your base at attributes that best describe your product image.
Thumbnails are smaller versions of pictures or videos, used to help in organizing and easily recognizing images. Typically, e-commerce sites use them to quickly exhibit products without taking up too much space.
However, although they tend to be small in size, your thumbnails can prevent your category pages from loading quickly. As a result, you may lose potential customers.
To make sure that your thumbnails don’t get in the way, try doing the following:
To fix this issue, you need to list your unidentified images’ location in an image site map. Although image sitemaps can help get your pictures seen by Google, it doesn’t guarantee that they’ll get indexed by Google. Still, it’s a positive step towards strengthening your SEO.
Decorative images, such as background images, buttons, and borders, help make your website more appealing and attractive to your website visitors. However, they can result in huge combined file sizes and slow your site down.
You might want to assess your decorative images. Are they affecting your website’s page load speed and preventing you from converting visitors into customers? If they are, consider using a template that will minimize their file size.
Aside from strengthening your SEO, another benefit of optimizing your images is to help convert visitors into customers and boost your sales. So, after you’ve optimized your images in terms of file size and alt text, it’s time to test them and see what works best for your website visitors.
Images shouldn’t just be beautiful, they should be functional and optimized for SEO too!
Now that you know how to optimize your images to get your product photos to rank on Google image results, it’s time to apply these changes and see your traffic and sales increase.
Digital Resource is the leading digital marketing agency in Miami. If you need help promoting your e-commerce business and get it to rank high on Google, we can help.
Our team of digital marketing experts and SEO specialists will craft custom digital marketing that will not only put you on top but also generate more sales for your business.
Contact us today for a free consultation!