Brand promotion shouldn’t be the sole focus of your social media content. Even when promoting a brand, you want people to feel like they’re engaging with a person, not an advertisement.
If social media influencers take this advice to heart, they will still need to figure out how to strike the right balance in their social media content.
This is where Lionel Messi's personal branding skills really shine.
Messi is, without a doubt, one of the most recognizable brand names in the world right now. His popularity on social media went through the roof after his country won the 2022 FIFA World Cup in Qatar.
He is now Instagram's third most followed user—a position that has brought him widespread fame and numerous offers to work with major brands. As a result, many people have questioned how he maintains a healthy balance of sponsored posts and his own content on social media.
To give you an accurate answer to this question, we've asked our West Palm Beach SEO experts for help. So keep on reading!
When Messi and his team won the 2022 World Cup, our West Palm Beach SEO specialists saw a spike in his social media following. This now puts him under great scrutiny for the content he posts on social media. However, Messi can still keep a positive outlook on life and his brand despite his massive online following.
To see how much brands valued what he could bring to the table, let's take a quick trip down memory lane to the 2006 FIFA World Cup in Germany when Messi signed a contract with Adidas.
Back then, social media was in its infancy, and you needed more traction when connecting people with brands. However, Messi was always seen wearing the athletic brand's products in print advertisements and at the stadium.
In 2017, right before he left Barcelona, the greatest player in football history signed a lifetime boot deal contract with Adidas. With the help of this contract, the world's most well-known football player quickly amassed a fortune of $1 billion.
His unwavering advocacy for Adidas through social media and word of mouth has made him the company's most prominent ambassador.
Pro Tip: Maintaining a positive brand image and genuine online persona can sometimes be challenging. One way to show both is to incorporate a brand into every aspect of your life. People will see you as more than just a brand personality by being genuine.
Some entrepreneurs and marketers are still hesitant to use multiple social media platforms. This is not the case for Messi, who promotes brands on his social media platforms, particularly Facebook and Instagram.
Many influencers and brands have long practiced cross-posting. Our West Palm Beach SEO experts define cross-posting as the process of posting similar content to multiple social media platforms. Social media managers primarily use this type of content to save time.
Have you ever felt like Messi was practically everywhere you looked? Instagram, Snapchat, and even news websites are prevalent with posts and stories about him. This is indicative of an effective approach to using social media.
When he or his social media strategist posts about a product ad on social media, they will share the same picture on Facebook or The Daily Mail the next day (if not both). By putting out the same through multiple venues, his message is reinforced across all platforms.
Furthermore, it's important to remember that the users and audiences of various social media sites can vary greatly. However, you can still cross-post by reusing the material in another context. This allows you to maintain an active presence across multiple social media platforms.
Pro Tip: Maximize the exposure of the content you've created for your business by sharing it on multiple sites and providing links back to the landing page.
Entrepreneurs and marketers are always trying to figure out how to promote their businesses and products better. However, most people overlook the fact that it is nearly impossible to gain traction simply by posting without a narrative.
Take Messi as an example of a football player who began his career in 1995. It took him years of practice to hone his skills and become a top athlete and nearly three decades to win his first FIFA World Cup title.
Because of this narrative, Messi's photo, which he uploaded to celebrate his team's World Cup victory over France, is now the most-liked post on Instagram, surpassing the ordinary brown egg.
Because of the complexities of social media marketing, success takes time and dedication. To get the most shares and likes on social media, your post should have something valuable to say to a wide range of people.
Pro Tip: Increase the value of your social media posts by providing additional context pertinent to your intended audience. While our West Palm Beach SEO experts acknowledge that overnight success is impossible to guarantee, they recommend the following tactics for maximizing the virality of your content.
Right now, Messi is undeniably the most well-known person anywhere in the world. Therefore, he will almost certainly be hired as a brand ambassador for various global brands.
While there are undoubtedly more costs associated with hiring a super famous person, the payoff for doing so can be substantial for brands and business owners.
Of course, not every company can afford to hire Messi or another high-profile celebrity as a brand ambassador. When it comes to social media marketing, however, you can easily afford to invest in our West Palm Beach SEO firm's expert services.
At Digital Resource, our tried-and-true social media marketing strategies can assist you in achieving your business objectives while providing excellent value for money.
Contact us today to have a knowledgeable representative handle your needs so you can concentrate on running your business.
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