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Building a Global Brand Name Like Queen Elizabeth II

Brand Development

The world felt a sudden and profound loss on September 8, 2022, with the news of the untimely death of Queen Elizabeth II.  

After her passing, the people of the United Kingdom observed ten days of national mourning to honor her remarkable life and reign.

Indeed, the Queen's unique persona and image won the hearts of many. She has become one of the primary reasons why the British Royal Family has unquestionably remained the most famous family in the world. 

Even though they have no direct connection to the business world or a specific industry, the family represents everything necessary to build a global brand. They demonstrated that brand awareness significantly influences consumer behavior.

To help you master the art of branding, our Florida SEO marketing experts will talk about the reasons behind the British Royal Family's long-lasting brand image. We'll also discuss how you can apply those principles to your business.

But first, let's get to know the Queen!

Who is Queen Elizabeth II?

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Elizabeth Alexandra Mary, better known as Queen Elizabeth II, reigned over the United Kingdom from 1952 until her death on September 8, 2022. She was known to have had the longest reign of any monarch for seventy years.

She has created a recognizable image of herself as she has been visible to the public for seven decades—this is a type of branding that many can learn from, especially when aiming for CEO-like branding.

Learn how to build a global brand like a queen by taking a cue from her successful reign, as compiled by our Florida SEO marketing experts.

Tip #1: Create a Powerful Brand Symbol

Queen Elizabeth II image on a paper bill

Every business requires a recognizable brand identity, such as a logo. It serves as a brand representative, which is critical to the company's ability to be recognized by individuals.

Queen Elizabeth II's image has been one of the most universally recognized throughout history. Her image has been engraved on coins, banknotes, and stamps worldwide, demonstrating how a powerful symbol can achieve instant global recognition.

Creating a logo for a brand with the goal of having it recognized worldwide is a time-consuming process. However, a globally recognized symbol can bring a business numerous benefits in the long run.

Pro Tip: If you want to take your brand logo global, you need to take time to ensure you have a quality design that will appeal to a worldwide audience.

Tip #2: Create a Solid Brand Promise

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In today's market, consumers have high expectations, and brands must consistently deliver. It's safe to say that Her Majesty Queen Elizabeth II is well aware of her brand's promise.

The adage "content is king" is something that most marketers remember. However, outside of the realm of content, the customer is regarded as the "king."

As the head of a constitutional monarchy, Queen Elizabeth II understood the importance of the people. This was clearly demonstrated on her 21st birthday when she gave a speech about how she wished to serve others.

"I declare before you all that my whole life, whether it be long or short, shall be devoted to your service and the service of our great imperial family to which we all belong."
Pro Tip:Instead of "a brand with people," it would be more accurate to say "a brand for the people." This proves that your company or organization has a recognizable brand that can bring value to its customers.

Tip #3: Add a Human Touch to Your Brand

The British Royal Family in the balcony

People worldwide, not just in the UK, have always had a deep and abiding love for the Queen and the rest of the British Royal Family. One of the main reasons for this is that they have shown genuine care and compassion for the general public.

Although the British monarchy has a unique form of government, its leaders are held to the same ethical standards as leaders in any other country. This is because people look up to them and naturally want to be like them.

Remember that being personable is essential for successfully humanizing your brand. It will help if you use your personal brand to present yourself to the world in the same way the British Royal Family does. People tend to see and appreciate the empathy that others have.

Hence, every company should have a hyper-focused branding strategy for building relationships with people, just as the Queen did during her reign. When you run your business with a tiny bit of compassion and humanity, you develop a reputation that people will remember.

Pro Tip: Awareness of your customer's pain points and demands is one way to add a human touch to your branding. When incorporating a human element into your branding, include your team members and employees because they are critical to business success.

Have a Timeless Brand Like Queen Elizabeth II

Regardless of how famous the British Royal Family is, the fact remains that they have been the target of and subjected to a great deal of criticism. They were, however, able to regain and maintain their established reputation.

Without the adoration and devotion of the people, Queen Elizabeth II and the Royal Family would never be able to create a public persona that would be remembered for generations to come.  

This demonstrates how essential it is to prioritize the needs of your target demographic if you want to establish a name for yourself that will endure over time.

Establishing a reputable company and name for oneself is a process that requires time and energy. The wait will be worth it if you entrust our Florida SEO marketing experts with your company's branding needs.

Digital Resource has a team of dedicated experts here to raise your image in the eyes of your intended audience. To assist, we:

  • Study the market and narrow down a strategy to meet your goals.
  • Increase your legitimacy in your field with value-driven content.
  • Encourage positive reviews with ongoing review management.
  • Raise your return on marketing investments.

Get in touch with us today to learn more about our digital marketing offerings.

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