Every solar company wants to increase its sales during the holiday season. But not all of them know how to develop a robust SEO plan for solar companies strategy that can help close the deal.
With the holidays fast approaching, now is the perfect time to review your sales forecast goals and think of holiday campaigns that will help you meet them.
In this article, we are going to share with you some of our favorite marketing tactics that you can use to keep your brand top of mind as your customers make spending decisions throughout the holiday period.
Without further ado, let’s get started!
According to a Harvard Business School professor, out of the 30,000 new consumer product launches each year, 95% fail because of inefficient market segmentation.
Customer segmentation is a process where you group customers based on common characteristics, like buying habits and behaviors.
It is important because when you know who you’re targeting, you can create marketing messages that resonate and campaigns they’ll want to engage with. And, doing that gets you more chances of sales.
Oftentimes, customers are grouped under the following attributes:
Segmenting customers also enables you to provide them with a customized experience and prevents you from using an approach that doesn't feel relevant to them.
Here’s how to leverage customer segmentation in your holiday marketing campaigns.
Before buying, modern consumers do thorough research to find out the best products in the market.
Some of your top-selling solar panels are the audience’s favorite. They’re your customers’ go-to products and if you present them in front of web visitors, they’ll check them out for sure and may even decide to purchase them too.
During the holidays, make sure you feature your best-sellers in creative ways. Here’s how:
To attract new customers during the holiday season, offer them merry deals they can’t resist!
It could be a 10% cashback on their first-ever purchase with you or freebies. Whatever it is, offer them something they just can't say no to.
Here are some ideas to keep in mind:
Traffic surges during the holiday season can cause major problems on your site, like slow-loading time and other errors.
Your job is to make sure this doesn’t happen because it can prevent potential customers from buying. A one-second delay in page loading can lead to a 16% drop in customer satisfaction, a 7% decrease in conversion rates, and an 11% reduction in page views.
According to research, 28% of shoppers use social media to search for or purchase holiday deals. Businesses also tend to receive 15% more social messages during the holiday season.
You want to fix any other possible issues before they occur or as fast as you can the moment someone complains about them. Although you can't keep every user happy, it's still important to do your best to provide the best customer service.
Here’s what you can do to improve your customer service during the holiday season:
Did you know that 92% of people who visit your site for the first time are not yet ready to buy your solar panels and other services, while 97% never return? They might be interested but they’re not quite ready to commit.
This is where retargeting comes in. Retargeting allows you to focus on advertising in front of people who are already familiar with your brand and have shown interest in your offerings.
Retargeting can boost ad engagement rates by up to 400%. Retargeting campaigns also tend to perform 10 times better than regular display ad campaigns. Retargeted ads also have a 70% higher conversion rate on visitors.
This shows that it’s advantageous to retarget people who have already shown interest in what you have to offer but haven’t converted yet.
Here are some best practices when retargeting users during the holidays:
A lot of people would rather make impulsive purchases than regret failing to buy an item they want on sale. This applies to solar panels too.
Creating a sense of urgency in your holiday offers prompts fear of missing out among potential customers. Use this to your advantage to boost your holiday sales. Here's how:
88% of consumers trust online reviews as much as personal recommendations. Incorporating testimonial videos, reviews, and ratings into your holiday campaigns can help boost your conversion rate.
It’s also important to feature user-generated content on your site to establish credibility.
Below are some user-generated content ideas for holiday marketing:
With so many solar companies vying for your customers’ attention, it’s important to find ways to stand out and create campaigns that cut through the noise.
By segmenting your ideal customers, featuring best-sellers, offering irresistible deals for first-time buyers, improving your customer service, using FOMO, and leveraging UGC, you can attract new clients and prompt them to buy during the holidays!
At Digital Resource, our SEO for solar companies specialists and digital marketing experts will work with you to create a custom plan to boost your sales during the holidays and beyond.
Need help capturing more leads and increasing your sales all year round? We know what to do! Contact us today.