If in the past local businesses have gotten away without learning the latest local SEO trends in West Palm Beach, it’s going to be different in 2023.
As every business transitions online and as more and more consumers shop through the web, your customers are expecting to find you in the search results.
If you’re not there, they might just opt for your competitor.
So, how do you make sure your online presence is strong?
In 2023, local search is becoming more focused on providing the best user experience, a customer-first approach to content, and staying engaged.
Before we explore the different local SEO trends, let's talk a bit about the significance of local search engine optimization.
Local SEO is an essential aspect of online marketing that every local business owner should prioritize. With the rise of mobile devices and the increasing use of search engines, local search results have become a vital part of businesses' growth.
Local SEO strategies can help small businesses reach potential customers, increase their visibility online, and ultimately drive more traffic to their websites.
As search engines like Google continue to update their algorithms to provide the best possible user experience, the importance of local rankings has become more evident. Google has made it clear that local search results are a key component of their search engine results pages (SERPs). This means that local businesses should focus on optimizing their online presence to improve their local rankings and visibility.
Here are six local SEO trends to follow to boost your local ranking and help your business grow.
Google Business Profile (formerly known as Google My Business) is a free tool you can use to manage your online presence. It also helps you show up in organic search results, including Google Maps.
It's crucial to have a listing on Google Business Profile because it consists of important information, such as business name, business hours, reviews, and address that consumers need to make a purchase decision.
Businesses with consistent GMB listings are considered more reputable by local customers.
Google has also put more emphasis on GMB these days because of search intent. It no longer shows results solely based on keywords but on what they know a user is looking for.
An example of this is when someone searches for the best Japanese restaurant, the search engine knows that the user isn't looking for just any restaurant but the best ones near them.
Google will then use its location-based information to show the best Japanese restaurants within that user’s local area.
Studies show that 49% of local businesses generate over a thousand views on their Google Business Profile listings each month. This proves that you need to set up your Google Business Profile if you haven't yet.
However, it’s not enough to just enlist your business there. You need to ensure that your listing performs well too to boost your SEO in West Palm Beach!
So how exactly can you do that?
Here are some best practices to follow to increase your GMB local presence:
If your business is already listed, log in frequently to your GMB and check your “insights”. See what keywords are driving results and post content that focuses on those key terms.
The more engagement on your listing, the higher you’ll rank in the results.
Google wants to provide its users with the best experience possible by allowing them to find the relevant information they need fast.
A critical part of this is launching LaMDA, a language model, that allows search engines to understand natural language better.
As a result, Google is now able to understand how to use converse when trying to find what they need and deliver results more efficiently.
Today, we can see a lot of people talking to their phones or smart speaker to search online.
They prefer to do voice searches over manually typing queries into the search bar. 75% of people who have smart speakers use them to search for local businesses weekly.
To optimize for this SEO in the West Palm Beach trend, optimize your content for voice search. Conversational queries tend to be longer.
Think about how people naturally talk and target this kind of long-tail keyword in your content.
For example, instead of using “parlor near me”, use something more conversational like “where can I get a haircut?”.
You want to create content that’s optimized for voice search to ensure they show up for local voice search results.
Aside from using long-tail keywords or phrases, here are other voice optimization best practices you should follow:
Did you know that more than half of consumers rely on videos to help them make purchase decisions?
Without a doubt, videos are people's favorite form of content. It's how they want to be entertained, educated, and engaged.
With an increasing number of people watching more videos and Google rolling out features to help users spot information faster through videos, you must publish more video content.
Here are the new features you need to be aware of:
Photo from Search Engine Land.
Optimize your videos for these two new features for better visibility in the search engine results pages.
Users tend to spend 88% more time on pages that contain video. This 2023, start incorporating more video content into your pages.
It’s the key to boosting your site’s engagement, increasing conversions, and improving your SEO in West Palm Beach.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It's one of the many guidelines Google uses to identify whether the content is valuable to users and whether it should rank well.
Google search engine quality evaluators are instructed to look out for the following characteristics:
Your page is considered high-quality if it possesses all the three characteristics above.
E-A-T signals can include customer testimonials, expertise and badges, social proof, backlinks to authoritative sites, and many more.
To improve your site’s E-A-T, make sure you do the following:
93% of consumers read online reviews before buying a product or service.
Google is aware that people use reviews to find the best products and services suitable for their needs and preferences. This is why online reviews, recommendations, and mentions of your business matter more than ever for your search rankings.
The more reviews you get, the better your local SEO rankings will be. That’s because people trust them, they help generate sales, and they provide insights that you can use to boost your offerings.
Here are some tips on how to improve your online reputation:
Local citations are mentions of your business's name, address, and phone number (NAP) on other websites. These citations are crucial for local SEO since they help search engines verify the accuracy of your business's information.
By having consistent and accurate citations across the web, search engines can have more confidence in your business's legitimacy and relevance to local searches.
Here are some steps to follow to use local citations the right way:
Your local business’ presence online matters more than ever in 2023, which is why you should keep these local SEO tips in mind.
Make sure you stay engaged with your audience, upgrade your website, and always think of ways to improve the kind of experience you're providing users.
Google sees your efforts and will reward you for them with better visibility and ranking in the SERPs!
At Digital Resource, our SEO experts in West Palm Beach will work with you to create a custom local SEO strategy that will put you ahead of your competitors. Not only do they have the experience and skills in implementing these strategies effectively, but they're also up-to-date with the latest local SEO tools.
Want to know how we can make it possible for you to get more customers online through SEO? Contact us today to know how!