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Nailing Local SEO Strategies to Grow Your Contracting Business

Search Optimization

Are you looking for ways to grow your contracting business without increasing your marketing efforts? Finding it hard to get more people to hire your services these days?

Here’s something that will undoubtedly help you attract new clients and take your business to the next level: local SEO for contractors. That’s why we’re proud to present this step-by-step guide to growing your contracting business!

Why Local SEO Matters for Contractors Like You

Before we hit the road, let’s quickly cover why this journey is worth taking.

Local search engine optimization is a powerful yet often-overlooked tool that can put your contracting company on the map – literally. It’s there to help your website rise to the top of search engine results when folks nearby are looking for the services you offer.  

As a contractor, your business thrives on local customers. It's very rare that someone will want to hire a contractor who isn’t in their area! When someone in your area needs a new roof, a remodeled kitchen, or an HVAC repair, local SEO ensures they find you.  

Local SEO Strategies to Get You Ahead

Ready to supercharge your contracting business and dominate your local market? Implement these tried-and-true tactics and you’ll get there:

Build a Solid Foundation with Google My Business (GMB)

Let's kick things off with a quick win. If you haven’t done so already, set up your GMB profile. It’s the snapshot of your business that people see when they search on Google. It gives you the opportunity to showcase your contracting company on Google Search and Google Maps.  

Include your business name, address, contact info, operating hours, and customer reviews. Upload high-quality photos of your work, your team, or even your office. The more complete your profile, the higher your chances of appearing in local search results.  

Now, just because you’ve completed your profile doesn’t mean that you can tick GMB off your list. You need to update it every now and then, and we’re not just talking about updating your profile whenever there are changes. Share news, special offers, and upcoming events. An active profile tells your audience (and Google) that your business is alive and kicking.

Don’t forget to encourage your satisfied clients to leave reviews on your GMB listing. Not only does this add credibility to your business, but positive feedback can also enhance your visibility in local searches. Take the time to respond to each review you receive, including those coming from disgruntled users.

List Your Business in Local Online Directories

laptop showing yelp logo

Listing your contracting business in online directories is another strategy to improve your local online presence.  

Think of these directories as modern-day Yellow Pages. They serve as platforms where companies can list themselves under specific categories. They’re where most prospects today turn to whenever they’re looking for businesses that offer the services they need. The more directories you’re listed in, the more places potential clients can find you.

Start by identifying popular online directories. These might include Yelp, Angie's List, HomeAdvisor, or the Better Business Bureau. Look for local business directories, too, as they often have less competition, thus giving your business a better chance to stand out.

Once you've found suitable directories, your next move is to get listed. Ensure your business's name, address, and phone number (or NAP) are the same across all listings. Search engines cross-check these details across different websites for validity, so keeping them consistent will bolster your local SEO for contractor efforts.

Power Up with Local Keyword Optimization

When prospects hit the search bar, they use specific phrases, known as keywords, to find what they're looking for. If your content aligns with these keywords, search engines like Google will present your website as a potential answer to the searcher's query.

As a contractor aiming to win more clients in your service area, localized keywords are your best friend. By incorporating these geo-specific terms into your website, you're telling search engines, "Hey, we're right here in [your city], ready to serve everyone!", a move that can significantly improve your chances of being discovered by local clients.

Keyword research doesn’t have to be a complicated task, thanks to the many tools available out there. There’s Google’s Keyword Planner, SEMRush, or Ahrefs to help you identify popular search terms relevant to your business and locality.

Weave your local keywords into your website content, and do it naturally and meaningfully. Key places to incorporate keywords include your website’s title tags, meta descriptions, headers, and body content.  

Bear in mind, however, that while search engines are smart, they value quality content. This means keyword stuffing (excessive use of keywords) can harm more than it helps. It's all about striking the perfect balance - optimizing for both search engines and your human visitors.

Create Engaging Local Content

Crafting engaging, community-centric content isn't just a neat trick to draw in your local audience; it's also a robust strategy to showcase your active community presence to search engines. That’s why local content creation is a must for local SEO for contractors.

When you consistently produce high-quality content that resonates with your local audience, you position yourself as a thought leader, making your website a go-to resource for potential clients. Plus, it catches the attention of search engines. They love to see businesses actively involved in their communities.

Here are some local content ideas that can widen your reach:  

  • City-specific guides: Create a guide for homeowners specific to your city. It could be anything from preparing for local weather conditions to understanding city-specific building regulations.
  • Neighborhood project highlights: Show off your recent projects in different neighborhoods to give your audience a better sense of your work. It could also get them thinking about what you could do for them!
  • Local landmark renovations: If you've worked on a notable local property or a popular landmark, be sure to highlight it. Readers will love the connection to familiar places.
  • Seasonal tips for your city: Provide season-specific advice for homeowners in your city. Topics can include preparing for a local festival, the arrival of hurricane season, or getting your home ready for the scorching summer heat.
  • Spotlight on local suppliers: Introduce the local suppliers you work with. This is a great way to show your support for other local businesses and strengthen community ties.
  • Participation in local events: Whether it's sponsoring a Little League team or taking part in a community cleanup day, sharing your involvement in local events shows you care about more than just business.
  • Community service spotlights: If your team volunteers in the community, document it. Doing so demonstrates your company's dedication to giving back and puts a human face on your business.

Nail Your Local SEO with Digital Resource!

happy contractor giving a thumbs up

There you have it – your blueprint to mastering local SEO for contractors. From setting up a GMB profile and listing your business in online directories to keyword optimization and producing engaging local content, there's plenty to keep you busy. But here's the great news: you don't have to do it alone!

The experts at Digital Resource are ready to dive into the trenches with you. With a skilled team of digital marketing gurus, we specialize in local SEO and a whole lot more – social media management, web design, PPC advertising, content marketing, you name it. We're your one-stop shop for all your online marketing needs!

So, are you ready to catapult your contractor business to new heights? Let us power up your online presence and connect you with your local customers like never before. Contact us today and let's start building your digital success story together!

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