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Get Your Website Back in Shape by Using Local SEO for Fitness

Search Optimization

Every day, more and more supplement stores, equipment manufacturers, and gyms promote their business online, hoping to attract more clients and make more sales. 

According to Statista, fitness companies and health clubs worldwide earn more than $80 billion in sales every year, with the United States accounting for $25.8 billion of that total.

The figures demonstrate that the fitness industry is one of the most profitable businesses. Unfortunately, it's also a very competitive landscape.  

So, how can you differentiate your gym in this crowded industry?

Fitness companies that want to flourish in digital marketing must work with a team of experts that deliver excellent technical execution, solid digital strategy, and knowledge of the ins and outs of health and wellness.

As the best SEO Company in West Palm Beach, we're ready to help your fitness company connect with clients and reach new audiences like never before.

What is SEO for Fitness?

Search Engine Optimization improves website rankings and makes your company more apparent to potential customers online.

When trying to promote your gym, it's important to target local searchers, so you can attract users who will likely turn into customers.

In this article, we will discuss how to optimize your gym's website to make sure it appears first on local searches. 

What is Local SEO?

SEO may be divided into two categories: Local and global.

While global SEO focuses on generic keywords to generate more traffic, local SEO focuses on using more specific keywords to drive visitors from a particular location.

For health clubs and local gym owners, we suggest that you localize your content, including your keywords, to put your business in front of ideal clients.   

Local SEO is a search engine optimization (SEO) method that helps your company appear more prominently in Google's local search results.

3 Easy Steps to Use Local SEO for Fitness

Step #1: Conduct Keyword Research

4 people pointing at keywords button

The first thing you should do as a business owner in the fitness industry is to create a list of keywords that describe the services offered by your gym.

It's best to use the long-tail approach to specify your keywords for local listings. Some examples include:

  • Circuit classes in West Palm Beach
  • CrossFit training in Florida
  • Yoga classes in Miami

After you have a sufficiently extensive list, you need to create a free Google AdWords account. Remember that you don't need to make or pay for an advertising campaign.

Setting up an account enables you to utilize Google's free Keyword Planner tool, showing how much traffic your keywords will likely get. It will even suggest other similar phrases you might consider as one of your keywords.

Once you're done, you are now ready to choose which keywords to use. All keywords are classified into two types:

a. Buying Intent Keywords

As the name implies, buying intent keywords indicate that the prospect is eager to purchase. Someone looking for "CrossFit training in Florida," for example, is probably ready to start CrossFit and is considering which local facility to join.

Buying intent keywords should be the central focus of your local SEO effort since they generate the most conversions. Put them on your homepage and build service pages around them.

b. Research Intent Keywords

Prospects collecting further information use research intent keywords. They may ultimately join a gym, but they are still in the early phases of the sales funnel.

For example, "benefits of joining a gym" may imply that a prospect is considering joining a gym but wants to know what's in it for them. 

Creating content around research intent keywords is a great way to put your business on top of the target audience's minds. This helps ensure that you're the first company they can think of when they're ready to join the gym. 

Step #2: Claim your Google My Business listing

GMB homepage in mobile phone

Usually, people do their research before buying anything online, including joining gyms. This is why you need to provide essential information about your business, such as:

  • NAP (name, address, and phone number)
  • Images
  • Accessibility
  • GPS map location

Being on Google My Business (GMB) allows your ideal customers to gather all of the information they need in one place. 

Make sure you finish the Google My Business verification procedure so you can see the "verified" icon next to your online business on the tool. This boosts the credibility of your gym.

Want to get that verified icon? Click here to claim or manage your GMB listing now.

Once you've claimed your GMB listing, you need to create a brief description of your business that includes all pertinent facts. It will help provide images of your gym and the fitness facility's equipment.

Most individuals base their decision on how a gym looks and whether or not it has all of the necessary equipment. Post high-resolution images of the façade of your gym, as well as its facilities.  

You should also make it a point to invite your current customers to post reviews on Google My Business and answer any questions in the review area so that readers have all of the information they need to persuade them to join your gym or health club.

Step #3: Optimize your website to make it user-friendly.

web design components in laptop

With so many fitness websites on the internet, you need to have a one-of-a-kind website that fits your niche and conveys your brand's message to stand out. 

Here are some things you can do to make your fitness website user-friendly:

  • Make sure there are appropriate categories and subcategories so that visitors can quickly discover the information they are looking for with a few clicks.
  • Create a sitemap for your website so that the search engine can crawl all of the pages without missing any.
  • Keep an eye on the page loading speed and ensure that it takes no more than three seconds for your website to load. 

If you want to learn more about optimizing your website, it's high time that you contact Digital Resource now.

Are You Ready to Begin Your Local SEO Journey?

Local SEO is relatively simple and easy to follow. There are specific SEO components that you can handle on your own--like the steps we've mentioned in this post.

However, there are still more aspects to local SEO that a beginner may not do. When you believe your company needs a boost and are willing to make the investment, you can always hire a professional SEO company to handle the work for you.

At Digital Resource, we can do just that for you. (And more!)

Contact us today to see how we've helped businesses with their local SEO and how we can do the same for you.

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