Influencer marketing is expected to be worth $15 billion by the end of 2022.
This means that a lot of brands and businesses are already including it within their social media marketing strategy in Nashville – and it’s time you do too!
But can a small business like yours afford to work with influencers?
Of course! Influencer marketing for small businesses is one of the most effective and powerful marketing methods today.
With over 4.26 billion social media users across the globe, influencers are the leverage you need to expand your reach and take your sales to the next level.
In this article, we are going to discuss with you everything you need to know about influencer marketing for small businesses.
Before you work with influencers for your social media marketing campaigns in Nashville, you need to have a clear idea of what you want to achieve at the end of the day.
Is it to raise brand awareness in the short term? Is it going to be a long-term ambassador-style partnership? Do you have a specific target for boosting your sales each month?
Whatever objectives you want to accomplish, both in terms of physical results and marketing goals, make sure you clearly define what they are.
Once you know what you want to attain with influencer marketing, think of how you'll achieve that in partnership with an influencer.
Will co-creating a product or special line help you achieve that? Will posting about your products on their social media profile be enough?
It’s worth thinking about how you’re going to use influencers in your campaigns to guarantee the best results possible.
With a goal in mind and an action plan on how you’re going to achieve it, it’ll be easier to find the right influencers to work with.
Now that you have a goal, the next step is to find the right influencer for your social media marketing campaign in Nashville.
Follow these best practices to help you get started!
Once you have a short list of influencers you want to work with, it’s time to assess if they’re the perfect fit for your brand.
The first thing you want to do is review each influencer’s content style and quality. Check out their social media profiles to see what kind of content they publish, their style, and their quality.
Ultimately, you want to work with influencers who have the same values as your brand. This will ensure that they can deliver the quality work you need for your campaign.
The next thing you want to do is review each potential influencer’s demographics. Is their audience also your target audience?
You need to know where your potential influencer’s followers are located, as well as their age, gender, income, language, buying behaviors, and more.
You’ve done your research and you’ve confirmed they’re the right people to work with.
What you want to do next is reach out. But before you DM or email your target influencers, it’s important to get your tone, message, and level of professionalism right.
Your first message can either break or make your partnership with them. Here are some best practices to ensure you’re reaching out the right way:
Now that you know what to do, it’s time to discuss what you shouldn’t do:
You want to be clear and transparent with your negotiations.
Ask about their rate so you’ll know if you can afford their services. Then, present a clear outline of what you want the influencer to deliver as part of your campaign.
This means you should already have a breakdown of precisely what needs to be published and their corresponding deadlines.
To help your influencer get comfortable with the project, create onboarding materials you can share. Our Nashville social media experts are happy to help if you have any questions!
A great onboarding process would be setting up a Dropbox or shared Google Drive folder and then place there all resources the influencer can use to inform and refine their posts, such as the following:
Providing influencers with materials they can use to boost their posts will help ensure that they can deliver the campaign on time. If your campaigns expand, you can also use these materials for onboarding new influencers.
Track and measure the success of your campaign. This will give you insights on how you can improve your campaigns and achieve better results for your social media marketing campaign in Nashville.
Here are some tips to help you track and measure your influencer campaigns effectively:
If you’re from Nashville and you’re looking for a social media marketing expert who can help create a social media content strategy and help you reach out to the right influencers, we can help!
At Digital Resource, our social media marketing experts will work with you to create a custom social media marketing and content plan that will put you ahead of your competitors and attract customers beyond your location.
Contact us to learn how we can make it possible for you!