A good email marketer and small business owner knows that it’s not enough to craft well-designed, engaging internet email marketing campaigns in Miami.
You also need to make sure that they end up in your recipients' inboxes and not in their spam folders. Otherwise, your recipients can’t receive your emails and you can’t improve customer satisfaction and retention, build brand awareness and increase revenue.
So, how exactly can you make sure that your emails always land in your recipients’ primary inbox?
You need to have a good sender reputation!
In this article, we will discuss everything you need to know about sender reputation, how it impacts your deliverability rate, and the best practices follow.
Without any more delays, let’s get started!
Sender reputation refers to the score internet service providers assign to your email domain. It measures the trustworthiness of your emails and signals to email inbox providers whether you're a spammer or not.
The better your score, the higher the chances that your mail will be authorized by an ISP and delivered to your intended recipients.
A low sender score, on the other hand, may cause your service provider to divert your emails to your spam folders, and sometimes the emails might not get delivered at all.
Email providers monitor the behavior and evaluate the risk potential of your IP address. These algorithms primarily check your IP address’ previous activity, specifically if you engaged in spam-like schemes. Here's how ESPs assess your sender's reputation:
Each ESP has its unique system on how to score an IP address' reputation, and it's not open to the public. However, there are tools you can use to help you gauge what your sender's reputation is.
Aside from these tools, here are the other ways you can check your sender's reputation:
If you have a new business email, don’t get tempted to launch huge internet email marketing campaigns in Miami and send hundreds of emails every day. Doing this comes off as very spammy to ESPs.
It’s best to start slow and send between 150 to 400 emails to leads, colleagues, staff, friends, and maybe even family. Your goal is to generate positive engagement on your new email address first to show email providers that you’re trustworthy and not a spammer.
If you send 10,000 emails at once and the bounce rate is higher than 10%, you’ll likely get blacklisted.
As you build your email list, you can start increasing the volume and frequency of your email campaigns.
Here are some tips on how to get positive engagement from your email subscribers:
The frequency of your emails can impact your deliverability rate. It’s why you need to ask your subscribers how many times they want to hear from you in a week or month.
If they say it’s okay that you send them emails twice a month, make sure that you only send them emails twice. Nothing more and nothing less.
If your emails are inconsistent, people will lose interest in what you have to say. Aside from this, email service providers will also notice your inconsistency, and it will raise a flag for them.
When your recipients know when they can expect to receive a newsletter from you, they’ll look forward to it. This can result in high engagement rates and boost your sender's reputation.
Avoid overloading your subscribers’ inbox because it's annoying and they'll likely block you or report you as spam.
To reduce your bounce rate, boost your engagement rate, and increase your sender’s score, refresh your email list and weed out subscribers who are inactive or have invalid addresses.
Doing this ensures that your emails will only reach those subscribers who want them. This increases the chances of your emails getting opened.
Sometimes, people sign up to a mailing list with a fake email address to profit off your promotions.
A double opt-in policy adds a step in the email subscription process. It requires users to confirm their interest and verify their email addresses. Only those who have a higher level of user interest will double opt in.
This policy ensures that your reputation or delivery rate won’t suffer because of the emails you sent to non-respondent addresses.
If you’re having deliverability issues, your IP address might’ve been blacklisted by anti-spam groups and independent organizations without you knowing.
To confirm, you can use tools like WhatIsMyIPAddress or MxToolbox.
If your IP address has indeed been blacklisted, here's how to get yourself off the list:
Here’s how to prevent your IP address from getting blacklisted:
It's crucial to tailor your email content according to what each of your recipients likes and wants because this makes it more intentional and less generic.
You can use customer data to serve highly personalized email content. Aside from addressing them by their first name, you can also recommend other products that are related to their past purchases.
You can also provide useful tips that are relevant to their recent purchase, craft personalized deals and discounts they’ll likely respond to, and follow up about the items on their cart.
Encourage your recipients to respond to your emails and start a conversation through interactive emails. By giving people the opportunity to share their thoughts and ideas, you can gain insights into how your customers think, and what their needs and preferences are.
It’s also a great way to generate genuine interactions with your subscribers. To do this, end your emails with a question to which people can respond, including polls or surveys, interactive calculators, and other interactive forms.
Email internet marketing remains to be one of the most effective strategies for generating leads online, especially for small businesses. In fact, email marketing has an ROI of $36 for every $1 spent.
Emails can help you achieve business goals. However, to harness the power of emails, you need to make sure your campaigns reach your intended audience first.
Otherwise, you won’t be able to generate leads, get conversions, and secure sales.
Follow the seven best practices we shared above to boost your sender's reputation and ensure that your emails land in your recipients’ inboxes and not in their spam folders.
At Digital Resource, our internet marketing experts will work with you to create a custom email marketing strategy that will boost your deliverability rate and get the leads you need to grow your business!
Contact us today to get started!