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Clever Holiday Marketing Tactics You Should Try

Digital Advertising

Christmas is fast approaching, which means the annual holiday madness is about to begin!  

Thanks to the Christmas spirit, there’s just no such thing as “budget” during this time. People are in the mood to shop, swipe, and splurge!  

Almost everyone is willing to spend a little more than what they’re used to during the holiday season - whether it’s on food, clothing, presents, and whatnot. And, a smart marketer or business owner understands that this is the perfect opportunity to strike big and the final chance to increase revenue before the year ends.  

As your go-to digital marketing agency in Miami, we want to help you take advantage of the holiday madness and use it for your marketing benefit.  

The weeks leading up to Christmas are where you should get aggressive in promoting your business online and putting your products in front of the right people. It's the perfect time to show your most loyal customers you care, entice new customers, get more leads, and make more sales!  

In this article, we will share with you tried and tested clever holiday marketing tactics you can use to have a successful holiday marketing campaign.

Without further ado, let’s get started!  

Clever Holiday Marketing Tactics You Should Try

1. Start Planning Your Holiday Marketing Campaigns NOW

This digital marketing agency in Miami writing a holiday marketing plan in a notepad

You might think that it’s still too early to start planning your holiday marketing campaigns, but trust us when we say that you need to do it NOW.  

The goal is to get your target audience to think about your brand and their holiday shopping before December comes in. That's why you and your team must start working on your company's seasonal marketing campaign as early as September. By November, right after Halloween, you’ll be ready to launch your campaign.  

Some people shop early, while others like to do their shopping at the last minute. In fact, 40% of consumers start their holiday shopping by the end of October.  

So, make sure to create campaigns that cater to all kinds of shoppers during the holidays. It’s the best way to capture as many leads and sales as possible.  

2. Personalize Your Website for the Upcoming Holiday Season

Did you know that holiday sales in November and December can represent almost 30% of annual retail sales for businesses, but the figure can even be higher for other retailers?  

This shows that a lot of shopping is expected to take place during the holiday season. So, in preparation for all the shopping madness that will likely happen in the incoming weeks and to support your holiday marketing campaign, you want to start personalizing your website.  

Use a holiday-themed home page design to engage your web visitors. Then, work on improving your website speed, check out process, and photos of your products. Your goal is to personalize and improve the user experience through the following:

  • Customize your headline for the holidays. For most site visitors, your homepage and landing page are the first touchpoints they interact with. And, the first thing they notice once they land on your page is your headline. An effective tactic to make a great first impression is by adding personalized greetings for the holiday. The headline is your best opportunity to speak directly to customers and prospects as early in the customer journey as possible.  
  • Tailor the subheading under your headline for different customers. Segment your site visitors based on key categories and make sure to customize your subheading message for each group.  
  • Use holiday-inspired calls to action to get website visitors into the holiday shopping spirit.  
  • Use social proof to boost your conversions. Ratings, reviews, awards, and logos establish your brand’s credibility and relatability.  
  • Use banners or pop-ups to notify web visitors of a site-wide sale or special promos on an entire product category.  
  • Feature holiday-themed blog posts and other content that you know visitors will be interested in. It could be an essential Christmas dinner shopping list, the ultimate guide to buying gifts on a budget, and whatnot.

3. Give First Dibs to Your Most Loyal Customers

exclusive stamp for VIP customers

Show your most loyal customers that they’re special by giving them early access to deals before the holiday rush. By letting them get a good discount before everyone else, you will not only make them feel special, but you’ll also develop a stronger connection with them.  

You can do this by sending email campaigns with big discounts exclusive to them, product bundles, and limited-edition gifts.  

But, how exactly can giving “first dibs” make your holiday marketing campaign more effective? Here’s how:

  • Retain your best customers by giving them early access to deals, exclusive offers, and product bundles.
  • Keep your customers buying by making them feel special and happy. Creating a sense of exclusivity special treatment will keep them coming back for more.
  • Kickstart your sales before the holiday chaos. This will allow you to manage and fulfill orders before times get crazy.  

4. Use a Content-First Approach

Content is an effective way to reach your customers and offer them a more personalized shopping experience this holiday season. So, be sure to double down your efforts in producing content your target audience loves.  

Here are the five types of content you should consider making for your holiday marketing campaign:

  • Ultimate round-up posts cover ‘best-of’ information from within your niche and compile it in one, easy-to-consume post. Examples are a collection of tutorials related to your niche and a compilation of the most memorable clips all year-round.  
  • Mega list posts are similar to round-up posts except that they focus more on a single topic and try to solve a common problem through different kinds of approaches. An example of this is this blog post you’re reading right now.  
  • Interviews with industry experts, celebrities, or influencers tend to attract a lot of audiences because people are naturally intrigued about what these persons of authority have to say. Influencers, celebrities, and thought leaders have massive influence over their followers, so you should consider including a couple of them for your holiday marketing campaign.  
  • Contests, giveaways, and promotions not only increase your brand awareness, but also your number of followings. With the right strategy, you can use this to kickstart your holiday marketing campaign.  
  • Valuable freebies, such as ebooks and tutorials are always in demand, especially if they solve a problem and help people save time and resources. You can offer valuable freebies in exchange for your target audience’s contact number and increase your email list.  

When creating content, always remember to optimize it for SEO or search engine optimization. High-quality, relevant content that's optimized for SEO helps drive continued traffic to your site.  

5. Use Video Marketing in Your Holiday Promotions

Videos are one of the most engaging forms of content available today. People love consuming them. In fact, 85% of marketers say that video is an effective way to grab a potential customer’s attention.  

This holiday, expect that all of your competitors will be vying for the attention of your ideal customers. Investing in video marketing will surely help you stand out and effectively communicate a holiday message to your ideal customers.  

64% of users said that watching a marketing video on Facebook has influenced their purchase decision. This proves that you need to use video to market your brand and its product and services this Christmas season.  

Whether it’s a TikTok video of you packing your products, a quick Q&A video, or a wacky clip of you and your teammates wishing everyone a Merry Christmas, get creative, and have fun in making the videos you'll use throughout your holiday marketing campaign.  

6. Tap into Influencers

influencer modelling a product during holiday season

Influencers are called influencers for a reason: They have massive authority over their followers.  

This holiday season, tap into your target audience’s favorite influencers and ask them to collaborate with you. You can do a sponsored post or sponsor a giveaway on social media.  

This is a great way to put your brand in front of your ideal customers, expand your audience, and drive sales during the holiday season.  

7. Aim to Offer the Best Customer Experience This Holiday

While the Christmas season is often the most joyful time of the year, it’s also notorious for creating stress - especially when it comes to shopping.  

Stand out from your competitors by making your customers’ shopping experience a breeze. As your go-to digital marketing agency in Miami, we suggest that you help your customers and prospects go through the buying decision process faster.  

By delighting your customers, you can keep them loyal to your brand and motivate them to buy from you. Here are some tips you should consider using:

  • Offer free gift-wrapping
  • Provide useful tips and tricks that can hasten the consumer buying decision process
  • Answer FAQs on your website  
  • Provide a chatbot to assist website shoppers
  • Offer free gifts to boost your holiday conversions
  • Offer product bundles and special bulk discounts to increase average order value
  • Use social proof to establish trust and convince people to buy
  • Use paid search to put your products and services in front of potential customers when they search for you online
  • Always optimize your content for SEO

8. Say “Thank You” to Your Customers

Some shoppers spend a lot of time thinking about what they're going to buy and from which brands. That means that even your most loyal customers may shop somewhere else this holiday season.  

To make sure your customer base buys from you, you need to keep your business at the top of their minds. A great way to keep your customer dedicated and loyal to your brand this Christmas is to thank them and make them feel special.  

Show shoppers how important they are to your business. You can do this by sending out a thank you email or physical card and attaching an exclusive discount code they can use or a free gift. Both are simple acts of gratitude that can motivate your customers to shop with you.  

9. Extend Your Holiday Campaign for Late Shoppers

Like we said, not everyone is an early shopper. Some do their gift-buying at the last minute. To make sure your business can cater to late shoppers, you can extend your holiday campaign offers, deals, and discounts.  

However, the biggest problem for last-minute shoppers is wondering whether their presents will arrive on time. Make sure they do by offering rush shipping for a small additional fee.  

When extending your holiday deals, your marketing message should be able to express sympathy. Tell your audience that you know what it's like not to get a present or not be able to buy the gift you've always wanted to give yourself through email. Then, let them know that it’s exactly the reason why you’ve extended your holiday deals and offers.  

Here’s what extending your holiday campaigns can do for your business:

  • Strengthen customer relationship with late shoppers
  • Build brand loyalty by making it easy for last-minute shoppers to buy what they want and need during a very busy time
  • Entice new customers to buy your products or services by offering last-minute deals and offers

Looking for a Digital Marketing Agency Miami to Help with Your Holiday Campaigns?

While the holidays are often the most joyful time of the year, they can also be the busiest and the most hectic time for marketers and business owners.  

To make your life easier, it’s best to start working on your holiday marketing campaigns as early as now. More importantly, use the holiday marketing tactics we shared with you above to help you run successful campaigns this holiday.  

At Digital Resource, we can help craft a custom holiday marketing plan that will not only help you achieve business goals, but also put you ahead of your competitors.  

This digital marketing agency in Miami has the knowledge and experience you need to help you end your year with a bang!  

Contact us today to start planning your holiday marketing campaigns.  

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