The autumn and winter months are considered off-peak seasons for movers, but this doesn’t mean you should just go into hibernation mode during the holidays.
The festive season is a great time to keep your business top of mind and find creative ways to secure a steady stream of leads by lowering the cost of your services, providing innovative holiday solutions, and engaging your customers through newsletters.
Email marketing remains one of the top-performing marketing channels. It’s also the most commonly preferred communication channel when hearing from a small business.
This holiday season, leverage SEO for moving companies and use holiday-themed newsletters to capture new and existing customers. Here are the top five must-have elements to include in your holiday email campaign for better engagement.
You’re not the only one sending emails during the holiday season. For sure, your email list’s inboxes are filled with all sorts of promotional emails from various brands and companies. An email from a moving company might be the last thing they want to open.
Make yourself relevant with holiday-themed newsletters that are optimized for SEO for moving companies. Provide an extraordinary reading experience through using the following elements:
GIFs are a great addition to your holiday newsletters because they can grab attention and entertain your recipients that simple photos can’t.
GIFs are more engaging than static images, and easier to digest compared to videos. This makes them memorable and incredibly effective in helping you connect and communicate with your audience.
How effective, you ask?
When David Sierk, an email marketing strategist at Dell, sent emails featuring an animated GIF of the Dell XPS 12 Convertible Ultrabook in action, the company witnessed a 103% increase in conversions and a 109% growth in revenue.
Who knew adding a simple animation of a laptop in ways customers would check it out at a store can impact a company’s bottom line?
However, a study by Nielsen Norman Group revealed that not all recipients appreciate animated GIFs in their marketing emails. So, use them strategically.
This holiday season, consider adding GIFs to your newsletters to engage and entertain customers. Just make sure to avoid the following mistakes to ensure a delightful reader experience:
GIFs are also great for showing how a product works.
Below are some best practices on how to effectively integrate GIFs to boost your holiday newsletters.
Getting people to read an email from a moving company during the holidays can be tricky. But, with an eye-catching, holiday-themed email banner design, you can convince them to go through your content.
Email banners are ideal for showcasing a special offer, a welcome message for new subscribers, or a thank you message.
This holiday season, use animated banners for highlighting your Christmas promos or announcing a new moving service for the holidays – almost like a mini ad. Banners also set the tone of your email and help strengthen brand awareness.
To make your holiday email banner design stand out, here are some best practices to follow:
According to SimplyCodes’ compilation of coupon statistics, 91% of shoppers are likely to revisit a retailer after using a coupon. On the other hand, 57% of consumers say that they wouldn’t have bought from a brand without the coupon first.
Although you’re not a retailer, your moving company can still take advantage of coupons and use them to boost your holiday email campaign! Data shows that 93% of email subscribers tend to use coupons they receive via email, and 40% share these deals with their friends.
96% of Americans use coupons. If you want to attract leads, retain customers, and generate referrals, it's important to offer consistent deals throughout the year, especially during the off-peak season for your moving company.
However, getting the best returns from discounting your moving services during the holidays isn't as easy as blasting your email list with discount codes. It's important to integrate them into your holiday newsletters wisely. Here’s how:
Your subject line is the first thing subscribers see when your email hits their inbox. Take the time to craft compelling subject lines that will motivate them to open and engage with your emails.
An ideal subject line is personalized and can draw attention. Here are some holiday email subject line ideas you’ll want to copy:
The moment someone receives your holiday newsletter, they should be able to tell that your message is connected with Christmas, Halloween, or Black Friday.
Use relevant, branded imagery to convey your message effectively. Avoid generic, stock images that people are so used to seeing elsewhere because they no longer have an impact on your audience.
Your imagery should be able to arouse the right emotions, draw attention to your email’s content, and tell your readers a story.
Here’s how you can make your holiday newsletters more effective with the right imagery:
During the off-peak season, keep your moving company top of mind by staying in touch with your customer base by sending holiday-themed newsletters.
The best way to attract moving leads and retain existing customers is by telling them to know about exciting holiday discounts, and promos, and announcing new holiday-exclusive moving services through newsletters!
At Digital Resource, our SEO for moving companies expert and content marketing specialists will work with you to create a custom email marketing campaign that will help you generate a steady stream of leads during off-peak months and put your business ahead of the competition.
Want to see immediate results? Contact us today!