These days, consumers trust their peers more than branded content. They look to the recommendations, reviews, and experiences of their fellow shoppers before buying online.
To win over customers and ensure the success of your eCommerce store, you need to establish and maintain trust through web design in West Palm Beach.
But how exactly can you make your customers trust you more like they trust their friends and family?
In a world where consumers are getting savvier and more cynical about their purchase decisions, there are several steps you can take to humanize your business and facilitate trust in your eCommerce site or app.
According to Alex O’Byrne, co-founder of Shopify Plus Experts, We Make Websites, trust is the first principle of conversion.
But building trust is challenging, especially now that consumers look towards their peers for assessment and commentary.
Some people can leave false reviews and this can soil the recommendations your customers see online. This can impact your reputation and drive potential customers away.
To combat false negative reviews, it's important to respond to them respectfully and appropriately, politely draw attention to the fake reviews with specific facts, and ask the reviewer to delete a fake review.
Aside from negative reviews, the other dangers of web-based interactions can prevent people from trusting you.
To help them overcome their suspicions and worries, your web design in West Palm Beach should emanate trustworthiness, confidence, and credibility to encourage visitors to convert.
Trust begins with making a good first impression. People's first impressions can have a lasting impact on how they see your business and dictate whether or not they would want to buy from you in the future.
94% of first impressions come from your site’s web design in West Palm Beach. 75% of your website’s credibility also comes from design.
If you want to make a positive first impression and build credibility, your website needs to be visually appealing, functional and optimized for mobile.
You want to impress your audience the moment they land on your site with a fast loading time. You want to capture their attention with beautiful and relevant imagery.
You also want to engage them with introductory videos and gamification. Aside from these, here are the other keys to making a good first impression on your site.
What better way to impress web visitors and convince them to buy from a smaller business than to showcase your accolades, third-party reviews, security seals, physical location on your contact page, and other forms of trust signals?
When you invest in a professional and well-thought-out website, people's instincts will tell them that you're legit. But when your website looks sketchy, uses blurry images, and has a grammatically wrong copy, they won’t hesitate to hit the exit button.
Right now, consumers trust more what their peers have to say than branded content. Make sure you leverage customer reviews, ratings, and recent press to convince visitors that your business is the real deal.
Another thing you want to remember is that the more transparent you are (this includes the attribution of stock photos or the source of your statistics or infographic), the more people are likely to see you as legitimate.
One-third of consumers refrain from buying online because they're afraid that their credit card information might be compromised.
Make your customers’ shopping experience safe and secure by taking the necessary steps to prevent hackers from stealing customer data. It only takes one mistake to ruin your eCommerce shop.
The moment your customers' data gets stolen, you can be held liable for any losses they incur and other damages beyond the losses.
A hacker can also extort you by locking your site and encrypting files unless you pay a ransom.
So, protecting your site and your customers is a must. Here’s how to get started:
The best way to gain trust is by making users feel like you understand their pain points, needs, and preferences.
You can do this by offering helpful tutorials, an easy-to-find FAQ page, help docs, post-purchase content, providing self-service options, and optimizing the micro-interaction elements of your West Palm Beach web design.
Micro-interaction refers to elements that allow users to accomplish a single task or inform them that a task has been successfully done. It's important to make these tiniest interactions memorable and fun.
It humanizes your user's experience and makes their interactions feel natural.
If your website repeatedly asks a customer to provide the same information they’ve already submitted in the past, doesn’t communicate if an action has been completed successfully, and doesn’t allow them to undo errors, you're not being empathetic to your web visitors.
Empathy is essential for a positive user experience. And, a positive user experience is crucial for building customer trust.
When designing your eCommerce store or website, it’s important to have usability, accessibility, and inclusion in mind.
Remember, users will only trust and use systems they understand. So, how exactly can you facilitate usability, accessibility, and inclusion on your site?
Users are more likely to trust your site if you help them accomplish their goals. If a user has difficulty using your site because they’re disabled, they’ll feel a loss of trust in your business.
Make sure you understand all users and plan out your web design in West Palm Beach properly. Ask for feedback and make accessibility, usability, and inclusion a part of your development.
To get consumers to buy from you, they need to feel confident in doing business with you first.
By having a professional, secure, empathetic, and accessible web design in West Palm Beach, you can build trust and convince consumers to buy.
At Digital Resource, our web designers in West Palm Beach will work with you to create a customized web user experience that builds trust and wows users at every step of the buyer’s journey.
Are you struggling to make your website more trustworthy? We can help! Contact us today for a free consultation.