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What Digital Marketing Careers Are Possible in the Metaverse?

Business Development

Meta CEO Mark Zuckerberg recently stated in an interview with Lex Fridman that a future in which our workplace exists in the so-called "metaverse" is indeed possible.

Our commute to work would be as simple as donning a pair of virtual reality (VR) goggles. We'll interact with colleagues via avatars, attend meetings, give presentations, and complete all our work in a virtual reality world.

Our Miami digital marketing experts are here to prepare you in case you want to explore this new and fantastic world.

What is the Metaverse?

exploring metaverse

The metaverse is commonly thought to be the future. This has recently become a hot topic, and the question you may have heard a lot about it is, "Is it real?"

The answer is yes and no.

Yes, because the Metaverse is already available and exists. No, because you can be present but not physically.

Let's take a look around this modern world.

The metaverse is a web-based virtual world that combines augmented reality, virtual reality, 3D holographic symbols, video, and various modes of communication. As it expands, the possibility of having a hyper-authentic elective world for you to coincide in becomes limitless.

Users can work, play, and stay in touch with friends and family through various activities such as debates, discussions, and conferences. Concerts and virtual vacations are also seen as possibilities.

You can create a virtual character in this modern digital space and give it a daily existence.

Popular games like Fortnite, Roblox, and Minecraft are the best evidence that this world already exists. Each player has a representation known as the avatar, and players can purchase items for their avatars.

Roblox has collaborated with major brands such as Gucci and Vans to allow their players to purchase digital signature outfits.

Other well-known brands also collaborated with games and boldly embraced the metaverse.

Now that you're in the metaverse, let's look at three jobs that are likely to exist in this new vibrant digital space.

3 Potential Digital Marketing Careers in the Metaverse

The metaverse can be described as a new stage for advanced digital marketing. As a result, brands and organizations are now looking for remote and independent workers for positions in the metaverse.

Let's begin with the most important one...

1. Managers of the Metaverse Community

This position places you in charge of overseeing and growing a global and diverse community. When you apply for this job,  your impact on the community's strength is direct and consistent.

At various stages, you manage each brand's social media accounts and handle outreach to the community. You also become in charge of maintaining communication between brands and consumers while uncovering new patterns and bits of knowledge that can drive development.

Community managers also:

  • Make an avatar and enter the metaverse to interact with the members of the community
  • Participate in discussions to increase engagement
  • Search for ways to improve user experience
  • Manage engaging content across multiple platforms

The level of personalization expected in the metaverse is likely to create a slew of related jobs, including:

  • Metaverse Developer: Knowing programming languages, specifically Swift, Python, and JavaScript, is an essential skill for any metaverse developer. Fluency in software development tools is also required, and developers can specialize in gaming, web development, or mobile development.
  • Metaverse Architect: Architects must perform 3D modeling and integrate professional knowledge from various fields, such as user interface, content design, character design, and even game design.

If you're interested in this job and want to know whether you're qualified or not, you may want to check out this job posting:

Metaverse community manager job posting
Photo from The Metaverse Jobs

Here are the specifics:

Community manager responsibilities
Photo from The Metaverse Jobs

Again, the responsibilities of a metaverse community manager may vary depending on the specific niche that the company is in and demographic that they want to target. But, generally, the role focuses on managing and promoting the community as a whole.

2.Metaverse Business Strategists

In the early 2000s, companies scrambled to hire social media managers. But, in this modern digital space, there will be Metaverse business strategists.

If you apply for this position, you will be in charge of helping brands attract clients who spend a significant amount of time in the metaverse. In some cases, you may even need to attract target audiences that are only identifiable through their avatars.

To succeed in this position, you must have extensive gaming experience and knowledge of the fast-paced web culture. You are responsible for assisting the brand's clients in their development. You will be in charge of shaping methodology and communicating value.

And believe it or not, Accenture is now looking for one!

Metaverse business strategist job posting
Photo from Accenture

Here are their key requirements:

Accenture job posting key requirements
Photo from Accenture

Once you've landed this job, make sales and conversions your top priorities in your metaverse.

3. NFT and Gaming Marketing Manager

Taking on this role entails being accountable for the marketing strategies and managing the products and services of the brands in your metaverse. 

As an NFT or gaming marketing manager, you collaborate closely with the Business Development group, Tech group, Listing group, and Data group to create the items and the brand.

You'll need to use your interpretation of the products and information on the NFT, gaming and collectibles markets to make sense of the worth that your products bring. You contribute to the brand's goal of enabling advanced ownership, cash privilege, and the exchange of computerized resources in the metaverse.

Here's an example of an actual job posting for an NFT manager:

NFT manager job posting
Photo from My Careers Future

The job was posted by a Sinagpore-based company and includes the following responsibilities and requirements:

NFT manager responsibilities
Photo from My Careers Future

Keep in mind that this is a very specific role, and it may not exist in all metaverses.

In a Nutshell: Working in the Metaverse

Changing consumer behavior suggests that the metaverse will be with us for a long time. It's just getting started, but it seems safe to say that digital marketing in the metaverse will be fascinating.

Before you start looking for work in the metaverse, learning new digital marketing skills will put you in the best position. Prepare and equip yourself with the Digital Marketing Skills You Need for the Metaverse to support your possibilities.

Concentrate on your web presence, finish your research to see which jobs are popular right now, and invest in improving your expert profiles to land exciting metaverse jobs.

Need Digital Marketing Help in Your Metaverse?

You're free of the constraints of the real world, thanks to the metaverse's limitless possibilities. Now is an excellent time to create and market your virtual world.

At Digital Resource, we will not only help you with your digital marketing needs in Miami, but we will also help you embrace the metaverse's limitless possibilities.

Don't hesitate to get in touch with us as soon as possible!

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