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5 New Dental Marketing Strategies to Bring in New Patients

Content Marketing

Are you finding it hard to bring in lots of new patients to your practice?

Many people are also struggling to find a good dentist who can meet their needs.  

Make it easier for potential patients to find you by using winning dental marketing tactics!  

In this article, we will discuss five dental marketing strategies that will help bring in new patients.  

Without further ado, let’s get started!  

How to Market Your Dental Practice Effectively

How can you market your dental practice effectively when some people are only looking for your services a couple of times a year or are hesitant to visit your office?

Here are the five new dental marketing strategies you need to try out:

1. Attract New Patients with Video

Dental video marketing concept.

Video is one of the most effective tools when it comes to helping potential patients learn about a specific service you offer. According to WYZowl, 94% of marketers agree that video content helps increase user understanding of a product or service.  

What better way to win over potential patients and book a treatment with you than to educate them about their dental problems and how to treat them? 89% of marketers say that videos help them get more leads.  

Right now, videos are 50 times more likely to rank higher in organic search than a web page. This is why websites that contain video experience a search engine boost.  

Visitors are more likely to stay on the page, which reduces the bounce rate.  

If you want to know how you can leverage video in your dental marketing to promote your dental practice, here are some ideas to help you get started:

  • Create a video that welcomes new visitors to your site. Introduce your dentist(s) and team to put a face on your practice and humanize your brand. It’s also a great way to build a connection with your potential patients.  
  • Feature dentist profile videos to let new patients get to know who they are and build confidence in their abilities and expertise.  
  • Publish patient review videos to establish trust.  
  • Walk potential patients through what an actual procedure looks like. Give them a feel for what the room looks like, the team that will be providing treatment, what happens during the procedure, and other details.  
  • Post educational videos to answer your patients’ questions and satisfy their intent.

2. Reach Local Audience Through Local Awareness Ads

It’s important to get the word out about your dental practice. However, you don’t want to be showing ads in front of people outside of a 50-mile radius because they most likely won’t bother to travel for hours just to go to your dental office.  

Your patients are people from your local area. This is why it’s important to focus on targeting them instead through Facebook local awareness ads.  

Facebook local awareness ads serve ads to users who are within a specified proximity of your dental office's location. Local searches signal more intent to buy and drive more sales than non-local searches.  

Local awareness ads also allow you to share relevant details about your practice, like the address, distance, hours of operation, and a "get directions" link.  

You can also make your CTA a call button to make it easier for a patient to book an appointment.  

3. Use Emergency Keywords

Concept of keywords.

Get patients with immediate needs and high intent by bidding on keywords like “urgent,” “emergency,” or “emergency dentist.”

You’d be surprised at how many people use emergency keywords to search for an emergency dentist near them but can’t find one.  

Just make sure that your practice accommodates emergency cases, and that your ads provide a “call” CTA to make it easier to reach you.

4. Use Google Ads Income Targeting for Specific Treatments

Certain treatments are more expensive than others. So, you want to present them in front of target patients who will be able to afford them.  

Using Google Ads income targeting, you can target potential patients based on their income level.  

Household income is one of the four demographic categories you can use to target, exclude certain audiences, or augment bids on the Search Network, Display network, and YouTube.  

It’s a great way to improve the effectiveness of your dental marketing campaigns.  

Here are the reasons why income targeting helps you maximize your ad budget:  

  • Target the top 10% of households in high-cost campaigns to guarantee that high-converting keywords with high commercial intent receive a huge chunk of your general budget.  
  • Concentrate budget on high-income searchers without discouraging search volume.  
  • Rule out low-income households from your campaign.  

5. Upgrade Your Dental Website

Dental website concept.

People’s first impression of your practice has a lasting impact on whether they’re going to do business with you in the future.  

Make sure you make the right impression by updating your website. Doing this ensures you attract new patients.  

Studies show that 75% of people base a business’ credibility on how its website looks. 94% of people also say that web design is one of the main reasons why they won’t do business with a brand.  

Patients don’t want to get dental treatments from a place that looks sketchy. Having a nice dental website will help create a good first impression of your practice.  

But more than the aesthetic side of things and beyond first impressions, it’s also important to improve the speed and functionality of your site.  

If your site is poorly designed, not mobile-friendly, and information is difficult to find, many customers won’t bother reaching out to you.  

Here are some ideas on how to upgrade your website:

  • Provide online scheduling capabilities. Allow patients to easily and quickly book an appointment online.  
  • Offer online bill payment.  
  • Allow online prescription renewal.  
  • Use chatbots for instant messaging capabilities.  
  • Publish lots of educational and user-generated videos.  
  • Feature content that will help educate your patients and inform them how to keep their mouths healthy.  

Aside from these features, improve your ability to attract new patients by optimizing the following technical aspects of your site:

  • Improve your site's loading speed to prevent potential patients from bouncing right way.  
  • Provide a safe and secure website where patients feel confident making payments and providing their personal information.  
  • Use a mobile-friendly web design.  
  • Optimize your site for dental SEO for better visibility.  

Take Your Dental Marketing to The Next Level!

If you want to take your dental marketing to the next level, work with the best dental marketing agency!

At Digital Resource, our digital marketing specialists and SEO experts will work with you to create a custom digital marketing strategy that will put you ahead of your competitors and get more new patients.  

Contact us today to get started!

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