Planning to launch a new product or service soon?
Given how fiercely competitive the market has become across all industries, expect that you’re not the only one launching something new.
To prevent your product from falling to the bottom of the charts, you want to be loud and proud about it.
But how exactly can you cut through the noise effectively and succeed in building hype around your launch?
You need to adopt a solid pre-launch content marketing strategy and tap into SEO services in Florida!
Contrary to popular belief, it's what you do before the launch that increases your chances of maximizing your eyes on your event. So, in this article, we will share pre-launch content marketing activities that will help you succeed.
Before your product or service hits the shelves, make sure you prepare a content marketing calendar to keep your pre-launch activities organized and help set your actual launch for success.
When your pre-launch content strategy is planned out on a calendar, it’s easier to stay organized, meet deadlines, and be more productive.
Here are five reasons why you need to start preparing your content calendar, especially if you’re looking to launch a new product or service soon:
Paid advertising is great if you want a short-term boost for your campaign or launch and see immediate results.
However, if you want to generate long-term organic engagements from potential and current customers even after you’ve launched your new product or service, you need a solid content marketing strategy.
Content helps boost your SEO. It increases your visibility and boosts your ranking in search engine results pages.
Studies show that it takes about three to four months of consistent, quality content to see results. Although this may sound like a long time but trust us when we say that it’s worth it.
Publishing one article per week is a solid start and will help boost your presence online over time. But if you're looking to yield greater results in a shorter period, the quickest way to do it is to get into a daily rhythm of publishing.
This is especially important if you’re selling products and services that need education and information before a potential customer would consider purchasing, such as tech, cars, education, insurance, and many more.
Start creating context about why they need your new products and services and help them lead to the conclusion.
For example, let’s say your new product is a revolutionary collagen drink that provides immediate results. Writing articles like “The Top 5 New Beauty Products on the Market You NEED to Try” or “Best Collagen Products from a Beauty Pro” will lead potential customers directly to your site.
The best way to get the most eyes on your pre-launch content is to create a distribution plan. You want to share your videos, images, and blog posts across various channels, including social media and email.
Without an effective means to share, amplify, and promote your pre-launch content, it’s unlikely to reach the right audiences.
When thinking about which channels to share your content on, there are three you need to focus on:
If you're wondering which channels to promote your content on, a good first step is to identify where you already have a voice. Is it on Facebook? Email? Start sharing your content on those channels and consider slowly expanding to other platforms.
However, although cross-posting is good, you don't want your followers to experience fatigue from seeing the same posts across various channels. It's important to differentiate the kind of content you share on each platform. You can do this by determining the purpose of a specific social media channel for your brand. For example, Facebook posts and Instagram Stories can be great avenues for sharing your blog posts, while Instagram is great for pictures and video content.
Keep in mind that building trust and growing your online presence doesn’t happen overnight. You want to strike a balance between using paid and organic distribution channels.
It's also important to provide an open forum avenue where people can leave comments and give their feedback. It's an opportunity to gather insights and boost overall engagement.
Aside from identifying which channels to share your content on, you also want to think about how often you should be posting on different platforms.
The only way to measure if your pre-launch marketing content is successful is if you set metrics in place and monitor them against your goals.
What’s your goal? Is it to drive engagement? Boost brand awareness? Convert readers into new customers?
Think about what success in a content market campaign looks like. Is it more traffic? More conversions? Better ranking in search engine results pages?
Whatever your goal is, make sure to set key KPIs and measure them regularly. This way, you can identify what works, and what doesn't, and further refine your strategy for better results!
Optimizing your content for SEO today doesn’t mean you’ll see immediate results tomorrow, even if you hire SEO services in Florida. It could take a couple of months before you start seeing your articles rank in search engine results for relevant queries.
This is why it’s important to start optimizing your content for SEO sooner than later. Doing so ensures that your content appears in front of your intended audience when they search for your newly launched product or service. As a result, they can find all the information they need to get them to decide to buy.
Some SEO best practices that will boost your content include:
Now that you know what to do to have a successful product or service launch, make sure to apply these tactics and monitor your KPIs.
Digital Resource is an SEO service provider in Florida that specializes in working with small businesses. If you need help putting your content in front of the right people or in creating the actual content, we can help.
Our content marketing specialists and SEO experts will work with you to create a content plan that will put your business ahead of your competitors and generate leads. Contact us today to get started!