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Good Content Has These Four Elements, Says Google Research

Content Marketing

Which qualities define good content? As Miami's leading digital marketing agency, we believe that high-quality content refers to pieces offering exceptional user experience to those actively seeking information on a specific subject.

Creating content regularly is no longer enough. It is critical to provide high-quality experiences and interactions that are easily consumable.

Nine out of ten people who participated in a Google survey agreed that viewers are more likely to engage with content tailored to them and their interests. Therefore, good content for Google users is something that serves a purpose while also piquing their interest.

Therefore, when creating content, make sure it is:

1. Relevant

relevance check box

Relevance in content refers to how well your target audience believes that your content addresses their concerns, fills informational gaps, or fulfills their aspirations.

If you want your content to be relevant, it needs to align with the things that your audience cares about. At the same time, your audience is looking for content that approachable and relatable creators produce. 

According to the same Google survey, 80% of people are more open to branded content when it is relevant to them in some way. This means that it's not about what your brand wants to say but about the problems the user wants to solve.

2. Intellectually Appealing

Man thinking while reading content on laptop

Audiences are interested in content that imparts knowledge, provides fresh viewpoints, and alters existing opinions favorably. In short, Google wants your content to have that kind of effect on its users.

Yet again, prioritizing the user and their experience should be your primary focus—which brings us to the third and fourth elements...

3. Sensorially Stimulating

woman listening to podcast

Compelling stories strengthen sensationally exciting content. This describes writing that piques the reader's interest by appealing to more than one of their senses (smell, sight, touch, hearing, taste) as they experience it.

This is supported by additional data from Google's survey, which found that 94% of respondents agreed that quality content tells a story well, and 92% agreed that quality content results from careful consideration and hard work.

Moreover, this is related to the rise in popularity of sensory branding, also known as multisensory marketing, which is proving to be an effective means of attracting and retaining customers.

That being said, your content doesn't have to be flawless. However, your content must always be genuine, informative, highly relevant, and narrative.

4. Emotionally Resonant

woman smiling while reading

One of the most valuable skills for marketers and content producers is the ability to create an emotional connection with readers through content. 

Many of them understand how to give great advice or ideas to their readers. But far fewer understand how to emotionally connect with their audience and entice them to read their content.

That's unfortunate, because emotions are an essential part of our lives.

And if you want to share content that moves people emotionally, you need to make stuff that really connects with them.

RELATED: How to Create Emotional Content That Engages With Your Audience

Eighty-five percent of respondents to a Google survey said they were left with an emotional response when exposed to high-quality content.

Your general audience will remember your brand if they have a positive experience while reading your content. This experience could be the resolution of a problem, the acquisition of new knowledge, a sense of belonging, or any number of other emotions.

Is that all there is to good content?

The short answer is no.

Of course, it all depends on who you ask. Google polled content consumers for this study.

However, according to our SEO and marketing experts, as well as any other content creators, metrics are typically used to determine whether something is "good." In other words, the performance of the content is all that matters.

Is your content being read, or is it being ignored? To determine this, we consider factors such as:

  • Number of page views
  • Time spent on the page
  • Number of links
  • Organic traffic
  • Organic visibility or ranking
  • Click-through rate
  • Engagement (comments, likes, or shares)
  • Bounce rate
  • Lead generation and task completion (e.g., add to cart, subscribe, content download, book an appointment)

But as we all know, not all content is equally successful. Few pieces of content will ever break records. You definitely have examples in mind of "goof" content you've made that didn't fare particularly well.

Is it safe to assume that this reflects the quality of the content? No. It simply indicates that the intended content was not successful.

What do users expect from you?

Consider this: When looking for a product, do you prefer to buy from a brand that has good content and speaks with authority on the subject—giving you the impression that they are the best choice for you?

Or do you want a product from a company that doesn't seem to care about how it communicates with its customers?

We know you like the concept of the first one. So, go back to the metrics we mentioned earlier and make sure to track them all.

Above all, remember to create content for the audience that will consume it, not for search engines and bots. This is something Google emphasizes in the Webmaster Guidelines. When we please the user, we also please the search engines.

Start Tracking Your Content Marketing Metrics

Tracking the essential content marketing metrics is the only way to determine whether or not your content marketing efforts are actually paying off, as there is no other way to do so.

If you find that you are having problems with specific metrics and you require professional assistance from a content marketing agency, then Digital Resource should be your best option. We can help you with any kind of metrics!

Our committed team will do their best to assist you in putting changes into action so that you can get the most out of your content marketing campaign.

Not to mention the fact that our content creation services, which have won multiple awards, will have you dominating search engines in a matter of months.

Make an appointment for a free consultation with us right away! We cannot wait to make you the next success story in our company's history.

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