How many times have you added items to your online shopping cart but ended up leaving before checking out?
What was the reason why you didn’t complete your transaction online?
According to Baymard Institute, 7 out of every 10 shoppers abandon their carts online.
If you think about it, you’re losing a lot of potential orders on your site, which means you’re losing money! Clearly, shopping cart abandonment is a serious issue you need to address.
So, what can you do to get your visitors to cross the finish line and checkout?
Create a positive landing page checkout experience with a friction-free website design in Miami!
The little things that get in the way of a successful checkout can sour a potential customer’s shopping experience. Watch out for these top 10 common reasons for cart abandonment:
Now that you understand the most common reasons why customers are leaving before finishing a transaction, it’s time to discuss how to address them. Website design in Miami is key for increasing your conversion rates!
It’s never a good idea to ask your visitors to create an account before they add items to their cart. This may help you capture leads, but it's likely to decrease conversions.
If your site has customer accounts, offer your visitors a guest checkout option. Never force them to make an account first.
If you want to collect emails, there are better and more effective ways of doing:
49% of shoppers abandon their cart online because of unexpected additional costs, like shipping, taxes, and other fees.
When you give your customers a heads-up about additional fees, they’re less likely to be surprised and more likely to follow through with their purchase.
You also want to provide an order summary during checkout to enable them to keep track of the items they’ve decided to buy and their running total. This reduces their anxiety and keeps them from leaving the checkout before paying.
Your goal is to create a seamless checkout experience for your customers to keep them moving towards a sale. Streamline your checkout process by doing the following:
Give your customers the freedom to choose between a variety of shipping and payment options.
Modern consumers buy online because they want the convenience of paying with their preferred method. Since adding options costs money, start with offering the most common payment methods first, like MasterCard, Visa, and Paypal.
Consumers also value being able to customize their delivery times and other shipping details. Depending on the situation, some may prefer shipping at table rate, box shipping at a flat rate, or pickup. Make sure you offer a variety of shipping options to better suit your customers’ needs.
Establish trust and make online shoppers feel more secure buying your products by displaying trust signals during checkout.
Aside from this, make sure you follow the PCI compliance guidelines on how to validate transactions and store credit card information properly.
You should also invest in a good fraud management system that detects and prevents fraudulent activities.
Build confidence in your products by providing details about them in the shopping cart.
Include important descriptions like dimensions, color, material, and maybe even a brief story of how this product came to be.
Giving your customers a more detailed look at your products and services helps them make a decision faster. It also provides clarity, especially if you're selling two very similar items. Details will make it clear that your customers have selected the right product.
Mobile shopping makes up 45% of all eCommerce sales. If your checkout doesn’t work well on mobile, just imagine all the potential sales you lose!
Creating a mobile-friendly landing page website design in Miami will improve your site loading speed, improve user engagement, increase the average time users spend on your site, boost your SEO, and most of all improve your user experience. All of these can increase your conversion rate!
Here are some tips to keep in mind when optimizing for mobile:
Keep the checkout smooth for your landing pages to boost your sales and increase your revenue!
At Digital Resource, our website design team in Miami and digital marketing experts will work to create targeted marketing campaigns and high-converting landing pages that will get you the sales you need to grow your business.
Contact us today to get started!