Inflation is expected to peak at the end of the year. This will impact consumer shopping and spending during the holidays of 2022.
To save money and make the most of what they have, you can expect people to shop earlier. This will give them a chance to take advantage of sales, and trade loyalty for value.
So, what can you do to capture early shoppers, convince new customers to buy from you, and keep your customer base loyal during these times?
It’s all about how you approach your internet marketing in Miami with holiday shoppers. Achieve successful customer engagement during the holidays by setting up a strategy, planning your holiday content calendar in advance, and following these five best practices for customer engagement:
Following these best practices will ensure that you can provide your audience with engaging and relevant posts consistently during the holiday season. And, as a result, maximize your campaigns and build up your holiday sales.
Your audiences are your social media followings, newsletter subscribers, podcast listenership, and blog readers. They’re the ones consuming the content you put out.
A community, on the other hand, is a place where your audiences can connect and interact with one another and with you. Some examples include conferences, Facebook groups, Slack groups, forums, Discord servers, and events.
If you already have an audience who constantly engages and interacts with your internet marketing in Miami efforts, you must cultivate them into becoming an engaged community of brand enthusiasts.
Having a sense of community allows your audience to become a part of something bigger and connect with like-minded individuals.
When people choose to join your community, it means they believe in the vision of your brand on a deeper level. They resonate with it and feel so strongly about it that they can’t help but be vocal in their supportfor your business.
So, the question now is, how do you turn your audience into an engaged community?
Here are some tips to help you get started:
80% of consumers prefer to watch a live video than read a blog. Live content also tends to get 27% more minutes of watch time per viewing compared to videos on demand.
This shows that live streaming videos are naturally more engaging to users. Why? Because it allows them to interact with you and with one another in real-time – as if they're talking to you face to face!
Consider incorporating live video into your internet marketing in Miami to engage your audience during the holidays and the weeks leading up to it by doing the following:
Stories bring people closer together. They have a unique ability to boost feelings of trust, compassion, and empathy towards a brand.
Having the right narrative influences people to see your brand positively and motivates them to work with you.
This holiday season, connect with your audience on a deeper level by telling them your Christmas story. Give them your brand’s version of holiday spirit.
Is it giving? Showing compassion? You don’t have to make your audience cry.
Tears aren’t the only option. Connect with them through joy, friendship, family, or humor. Whatever it is, make sure it's aligned with who your company is and its values.
Checkout H&M’s holiday short film:
Christmas is the perfect time to do a giveaway or run a social media contest. It creates a buzz around your company, builds excitement, and grows your following overnight!
Prepare a prize that you know your audience finds valuable or something they appreciate. It could be your very own products, gift cards they can use to buy holiday gifts, or spa services.
People will naturally want to compete over winning an awesome prize, especially if your mechanics are simple and easy to follow. Just make sure that your method of entry is tied to your specific goals.
For example, by asking people to follow you across all your social media accounts and tagging two friends in the comment section of your giveaway post, you can grow your followership and boost brand awareness.
Let your audience know through email and post about it across your social media accounts and groups.
You should also know that you can continue engaging your audience even after your giveaway or contest has ended. Here’s how you can maximize running social media contests and giveaways:
The holidays are the best time to give back to your customers. To show them your love and appreciation, set up an email drip campaign with 12 days of irresistible holiday gifts, offers, and interesting content.
Drip campaigns are email marketing campaigns wherein you prewrite emails and set them up to launch based on a user’s actions. It allows you to engage with your recipients consistently and provide more relevant and timely emails, to which they're likely to respond.
In fact, they generate 50% more quality sales-ready leads. Companies that use drip campaigns to nurture leads also get 80% more sales at a lower cost.
Here are some content ideas for your holiday email drip campaigns:
Curate your email drip content based on your business and what’s valuable to your audience.
Seeing you in their inbox every day can get annoying, but as long as you let them know in advance of your internet marketing Miami campaign, they for sure won’t mind opening your emails to see what deals and gifts are in store for them every day.
Plan your content and create them early to make sure you can provide your audience with relevant and engaging posts consistently for the upcoming holiday season. Doing this will help build up your holiday sales and maximize the results of your campaigns!
At Digital Resource, our internet marketing specialists in Miami will work with you to create a custom holiday marketing plan to attract new customers and boost your sales before the year ends.
Want to see your business grow? Contact us today to get started!