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The Best Platform to Advertise Your Construction Business

Digital Advertising

Finding a reliable and trustworthy home contractor begins with an online search. However, due to the high level of competition, it is challenging to identify the best in this line of work.

As a result, the majority of construction professionals invest in home builder SEO to promote their company online. By doing so, they are increasing their chances of getting found by potential clients online.

In addition, a social media platform aimed at businesses can be a great tool for construction firms to use in order to get the word out about the services they offer. That's why LinkedIn is so helpful.

In this blog, we will delve deeper into LinkedIn and why it is the best platform for advertising construction businesses.

But first, let's take a look at how most construction companies advertise their services online.

How Construction Companies Market Their Services Online

opening LinkedIn on phone and PC

One industry that is taking advantage of the rise of social media is the construction industry. Even though construction isn't as saturated with online content as some other industries, you can still find a few accounts or pages online that are about it.

Because of this, some decide to put more effort into ranking on search engines like Google to reach more people. As was already said, most companies now put money into home builder SEO.

With search engines receiving 3.5 billion queries per day, a construction company will definitely have a better chance of ranking higher.

So, if you want to cater to a larger and more targeted audience, you should consider SEO as part of your marketing strategy.

LinkedIn as The Best Platform for Construction Business

Architects, engineers, and contractors make up the bulk of the workforce in the construction industry. That's why a platform geared toward business is ideal for people looking to connect. Just take a look at Turner Construction Company's LinkedIn posts:

LinkedIn stands out as an excellent platform for this purpose, particularly among businesses and professionals. The site's goal is to allow registered users to create and document professional networks of people they know and trust.

LinkedIn is distinct from other social networking sites such as Facebook, Twitter, and Instagram in that it is designed specifically for business networking. That’s why it is also a great place for professionals to find jobs, research companies, and stay up to date on industry and business news.

It's a more closed network, with members typically connecting only with people they already know or have been introduced to by someone in their network. As a result, LinkedIn is ideal for developing professional relationships rather than personal ones.

Overall, having a LinkedIn profile is a great way to generate leads and connect with potential customers.

LinkedIn's polished design and practical tools make it a valuable resource for professionals. Here are a few of the ways it can help you:

  • LinkedIn is a fantastic tool for businesses and professionals looking to organically expand their reach. This means that having one in addition to your social media accounts will undoubtedly increase your organic exposure.
  • The platform displays some of the important information including company name, certificates, education, experiences, and even a client testimonial, so you can rest assured that the people in your network are legitimate.

If you decide to use LinkedIn for home builder SEO, keep in mind that the strength of your network will have a major bearing on the success of your business.

How to Promote Your Construction Company on LinkedIn

Construction firms with more revenue and a larger employee base can afford to spend more on advertising than smaller firms. However, a marketing budget alone does not guarantee improved performance.

Related: 5 Tried-And-True Marketing Strategies For Home Builders

Our LinkedIn marketing experts for home builders are positive that business owners in the construction industry are interested in learning more about the platform.

On their blog, “Marketing Your Construction Business on LinkedIn: A How-to,” Construction Marketing Gurus shared the top LinkedIn marketing strategies for your construction business. Here are a few examples:

  • Join a LinkedIn Group. Joining a group is a quick and easy way for businesses to connect with construction companies. It also allows you to meet and converse with others in your field. This means you'll be able to take part in industry discussions. While you're at it, don't forget to promote your construction company!
  • Communicate via InMail. LinkedIn's InMail feature lets you contact people who aren't already in your network. You can promote your services and interact with potential customers via InMail, increasing the likelihood that they will become paying customers. If you want to send an InMail, all you need is a subject line, a short message, and a call to action.
  • Use Blogs to Showcase Your Expertise. LinkedIn is a thriving professional community, so you will undoubtedly find an audience for your skill set there. And what better way to do so than with industry blogs? If you have some useful insights to share about the construction industry, you could write a blog post about them and share it with the world. If you do this, you will gain credibility as a knowledgeable person, which can help you bring in new business.

LinkedIn is a great place to network with other professionals, but it's important to remember that connecting with more than 100 people in a day could get your account flagged as spam.

Pro Tip: As a general rule, 25 is a good number of people to add or connect to within your network to avoid having your account flagged as spam.

It's Time to Promote Your Construction Company on LinkedIn

businesswoman promoting on LinkedIn posts

The construction industry features fierce competition, which makes sense, given how much revenue just a single project can generate.

One of the most effective ways to set yourself apart from the competition is to develop a comprehensive marketing strategy.

Consider working with Digital Resource to achieve that type of marketing strategy for your construction company.

Our SEO for home builder team provides services such as off-page optimization, link building, social media marketing, and reputation management.

Incorporating such services into your construction business strategy will definitely help you reach new heights of success.

Find out more about the services we offer by scheduling a no-cost initial consultation.

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